How to Sell Greeting Cards on Etsy with Print-on-Demand

Starting to sell greeting cards on Etsy can be an exciting journey towards turning your passion into a profitable business. Whether you’re new to Etsy or looking to expand your offerings, leveraging Print on Demand (POD) services can streamline your operations and enhance your product range.

In this post, we will share everything you need to know to start a successful greeting card business on Etsy. 

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Is it Profitable to Sell Greeting Cards on Etsy?

Is it Profitable to Sell Greeting Cards on Etsy?

The greeting card industry is flourishing, with consumers collectively spending billions of dollars each year on these personal and heartfelt expressions. In the United States alone, a staggering seven billion greeting cards are purchased annually. In addition, this consistent demand highlights the timeless appeal and emotional value people place on exchanging greeting cards for various occasions.

Etsy presents an exceptional opportunity to capitalize on this booming market. Besides, Etsy is known for its robust support of small businesses, boasting a global community of over 90 million active buyers. This extensive and engaged audience makes it an ideal platform for selling print-on-demand greeting cards. By leveraging Etsy’s vast reach and supportive ecosystem, you can then efficiently reach a diverse and appreciative customer base. Hence, ensuring your unique card designs find the perfect audience.

How to Start and Sell Greeting Cards on Etsy With POD

Let’s go through the process of starting a greeting card business on Etsy – one of the biggest eCommerce marketplaces.

Pick Your Niche

Your niche is a specialized segment of the market where your unique offerings stand out. It’s a specific area or theme that you focus on, making your products distinctive and particularly appealing to a targeted group of people. For example, you might consider creating greeting cards with themes such as birthdays, eco-friendly designs, various celebrations, save-the-date cards, or quirky illustrations for apologies and “just because” occasions.

By narrowing down your niche, you can better cater to a specific audience and establish yourself as an expert in your chosen field. It’s more effective to excel in one area than to spread yourself too thin across many. This focused approach allows you to build a loyal customer base that appreciates and seeks out your specialized products.

When selecting a niche, keep the following points in mind:

  1. Product Types Are Not Niches: The format of your greeting cards, such as matte, glossy, or folded, does not define a niche. Instead, consider thematic niches like first date cards, Mother’s Day cards, or workplace apology cards. These themes provide a specific context and purpose that resonates with particular occasions and sentiments.
  2. Target Audiences Are Also Not Niches: Defining your audience by demographics alone, such as 25-year-old women, does not create a niche. Instead, find common interests or passions within that demographic. For instance, you could focus on themes that 25-year-old women love, such as travel, gourmet cheese, or celebrating their role as awesome aunties.

Choose a Print-on-Demand Supplier

Print on Demand (POD) allows you to bring your designs to life without the hassle and expense of inventory management. You can create beautiful cards and only pay for production once customers place their orders. This model is particularly advantageous for small businesses and independent creators, as it eliminates the need for upfront investment in stock and reduces the risk of unsold inventory.

When selecting a POD company, consider several crucial factors to ensure your business thrives:

  1. Paper Quality: High-quality paper enhances the appeal and durability of your cards.
  2. Printing Options: Look for a range of printing options to accommodate different design styles and preferences.
  3. Pricing: Competitive pricing is essential to maintain healthy profit margins.
  4. Customer Service: Responsive and helpful customer service can resolve issues swiftly and keep your operations running smoothly.
  5. Unique Features: Additional features, such as customization options or integration with e-commerce platforms, can provide significant advantages for Etsy sellers.

One of the top choices for your greeting card business is Printify. Printify offers competitive pricing and reliable printing services across various paper types and card styles. This ensures that your designs are rendered beautifully and professionally.

Printify print on demand

With Printify, you can trust that your greeting cards will be produced accurately and delivered swiftly to your customers in perfect condition. Their commitment to quality and efficiency allows you to focus on what you do best—creating stunning designs—while they handle the production and logistics. Besides, this partnership can help you build a successful and sustainable greeting card business on Etsy.

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Select The Greeting Cards You Want To Sell

The next step in launching your greeting card business is to select the perfect blank greeting card that will showcase your creative designs. Keeping your target audience and niche in mind, consider the following elements to ensure your cards make a memorable impression:

  1. Card Size: Choose a size that complements your designs and meets your customers’ preferences. Whether it’s a classic A6, a compact square, or an oversized card, the size can influence the overall impact of your artwork.
  2. Paper Quality: The texture and thickness of the paper can greatly enhance the tactile experience of your cards. Opt for a high-quality paper that feels substantial and luxurious in hand. In addition, you can consider options like smooth, textured, or recycled paper to match your brand’s aesthetic and values.
  3. Envelope Options: The right envelope can add an extra touch of elegance and professionalism to your greeting cards. Select from a range of colours and finishes that coordinate with your card designs, ensuring a cohesive and appealing presentation.
  4. Finish: The finish of your cards can affect the visual appeal and durability. Standard matte finishes provide a classic, understated look, while premium glossy finishes offer a vibrant, polished appearance. Depending on your designs and target market, you may also explore speciality finishes like satin or linen.
Select The Greeting Cards You Want To Sell

Printify offers a wide variety of print-on-demand cards that cater to different styles and preferences. From standard matte to premium glossy finishes, their selection ensures that your designs will be beautifully represented. 

Create Your Design

Creating stunning greeting card designs can be approached in various ways, each offering unique benefits:

  1. Outsourcing from Shutterstock: Access a vast collection of high-quality images and illustrations to enhance your card designs.
  2. Freelance Designers from Fiverr: Collaborate with talented freelancers to create custom, professional designs tailored to your vision.
  3. DIY Tools like Canva or Adobe Photoshop: Utilize user-friendly design platforms to craft your own unique creations, giving you full creative control.

With Printify’s Product Creator, you can easily upload and customize your designs to fit your chosen card size and layout. Here’s how you can make the most of Printify’s features:

  1. Graphics Library: Explore the free Graphics Library to add eye-catching elements and intricate details to your designs. Whether you’re looking for patterns, icons, or embellishments, the library has a wide range of options to enhance your cards.
  2. AI Image Generator: Create special features and one-of-a-kind imagery using the AI Image Generator. This tool allows you to generate unique visual elements that can set your designs apart from the competition.
  3. Multi-language and Emoji-friendly Text Editor: Write heartfelt messages in various fonts and colours. The text editor supports multiple languages and emojis, enabling you to personalize your cards for a diverse audience. Whether you’re adding a simple “Happy Birthday” or a multilingual holiday greeting, you can ensure your messages resonate with your customers.
Create Your Greeting Cards Design

By leveraging these tools and resources, you can produce greeting cards that not only look stunning but also convey the right sentiment for any occasion. Whether you prefer outsourcing, collaborating with freelancers, or designing your own, Printify provides the flexibility and features you need to bring your creative visions to life.

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Start Your Etsy Store and Integrate with Your POD Supplier

Creating an Etsy store is a straightforward process that involves a few key steps:

  1. Set Up an Etsy Account: Begin by creating an Etsy account if you don’t already have one. This will be the foundation of your online store.
  2. Choose a Shop Name: Select a unique and memorable name for your shop. It should reflects your brand and the products you offer.
  3. Adjust Your Store Settings: Customize your store settings to fit your business needs. This includes setting up payment methods, shipping options, and shop policies.
Etsy seller main page

Once your store is ready, link it to your Printify account to streamline your operations. Here’s how you can do it:

  1. Go to My Stores in Printify: Log in to your Printify account and navigate to the ‘My Stores’ section.
  2. Add a New Store: Click on ‘Add a new store’ and select ‘Etsy’ from the list of available platforms.
  3. Complete the Integration: Follow the prompts to connect your Etsy store to Printify. This integration automates the ordering process, ensuring that when a customer places an order on Etsy, Printify will handle the production and shipping.
Printify marketplace integration

By integrating your Etsy store with Printify, you can streamline the entire fulfillment process. This means orders are processed more efficiently, and customers receive their high-quality products quickly. The improved shopping experience can lead to higher customer satisfaction and increased sales for your business.

Create Product Listing and Pricing

As you prepare to publish your greeting cards on Etsy, optimizing your product listings is crucial for maximizing visibility and appeal. Here are some effective strategies to enhance your Etsy listings:

  1. Product Title: Write concise yet descriptive titles using relevant keywords to maximize search visibility. For example, use titles like “Handmade Birthday Greeting Card – Floral Watercolor Design.” Incorporate words that potential buyers might use when searching for greeting cards.
  2. Product Description: Provide detailed descriptions that highlight the unique features, occasions, and materials of your cards. Engage potential buyers by telling a compelling story behind each card, explaining the inspiration and the special touches that make your designs stand out.
  3. Profit Margin: Successful shops set smart profit margins. Calculate all costs, including materials, printing, and Etsy fees, to ensure your pricing strategy is profitable while remaining competitive. This careful planning helps sustain your business and attract price-conscious buyers.
  4. Shipping Costs: Offer different shipping options and rates to cater to various customer preferences. Consider including shipping costs in your product prices to offer free shipping, a strategy that can be particularly appealing to customers and may improve your search ranking on Etsy.
  5. Mockup Photos: Use high-quality photos that clearly show design details, card size, and finish options. Mockup photos should help customers visualize the product’s appearance and quality, making them more confident in their purchase.

By paying attention to these details and fine-tuning your listings, you can attract more customers and increase your sales on Etsy. 

Publish and Sell Greeting Cards on Etsy

Publish and Sell Greeting Cards on Etsy

It’s time to publish your beautiful greeting cards on Etsy! If you choose to sell online with Printify, the publishing process is seamlessly synced with your Etsy shop, making order management and editing details super easy. Once your cards are published, utilize several marketing strategies to reach a broader audience and encourage repeat business. Here are some effective methods:

Search Engine Optimization (SEO)

Enhancing your Etsy listings with effective SEO strategies can significantly improve your visibility in search results and attract organic traffic. To achieve this, incorporate relevant keywords into your product titles, descriptions, and tags. Tools such as Google Trends, Semrush, and Ahrefs can be instrumental in identifying popular search terms and preferences within your niche. For instance, keywords like “handmade greeting cards,” “birthday cards,” or “eco-friendly cards” can help potential customers find your products more easily.

Email Marketing

Email marketing is a powerful tool to keep your audience engaged and informed about your latest offerings. Build a subscriber list by collecting email addresses through your Etsy shop and social media channels. Regularly send out newsletters that feature new card designs, special promotions for upcoming seasonal events, and exclusive discounts. Make your emails engaging by including tips for writing heartfelt messages, showcasing customer testimonials, and offering behind-the-scenes insights into your design process.

Social Media Campaigns

Leveraging social media platforms can greatly enhance your visibility and drive traffic to your Etsy store. Use Instagram, Facebook, and Pinterest to share high-quality photos and videos of your greeting cards, highlight special occasions, and interact with your followers. Regularly post engaging content, such as behind-the-scenes looks at your design process, customer testimonials, and creative uses for your cards. Utilizing relevant hashtags and collaborating with influencers can further expand your reach and attract a larger audience.

Special Deals and Promotions

Creating special deals and promotions can drive sales and create a sense of urgency among potential buyers. Offer limited-time discounts, bundle cards together for added value, or provide buy-one-get-one deals. Highlight these promotions prominently in your Etsy shop banner, product listings, and social media posts to attract more customers. This strategy not only incentivizes purchases but also encourages customers to buy in larger quantities, increasing your overall sales volume.

Themed and Seasonal Campaigns

Launching themed and seasonal campaigns is an excellent way to capitalize on specific holidays and special occasions. Prepare in advance for events like Valentine’s Day, baby showers, or Christmas by designing and promoting cards tailored to these themes. Plan your marketing efforts around these times to take advantage of increased demand. By offering seasonally relevant products, you can attract customers looking for specific types of greeting cards and boost your sales during peak seasons.

Customer Engagement

Building strong relationships with your customers is key to fostering loyalty and encouraging repeat business. Engage with your audience through interactive content, personalized communication, and responsiveness to feedback. Encourage customers to leave reviews and share their experiences with your products. Respond promptly to messages and feedback to build trust and show that you value their input. By creating a community around your brand and providing excellent customer service, you can cultivate a loyal customer base that feels connected to your business.

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Tips To Get More Sales Selling Greeting Cards on Etsy

Tips To Get More Sales Selling Greeting Cards on Etsy

Standing out in the bustling marketplace of Etsy requires strategic approaches to elevate your greeting card business and attract more customers. Here are essential tips to help you succeed:

Market Research

Conduct thorough market research to understand your target audience and competitors. Analyze competitor offerings to identify gaps or opportunities. Utilize tools such as Etsy’s search analytics and trend reports to stay informed about current market trends and customer preferences. Tailor your designs and marketing strategies accordingly to meet the demands of your audience.

Offer Personalized Cards

Personalization adds value and appeal to your greeting cards. Incorporate options for customers to customize text, colours, and even add photos to create unique and heartfelt greetings. Including a customization feature in your Etsy listings enhances customer engagement and encourages them to purchase personalized, one-of-a-kind cards from your shop.

Etsy SEO

Optimize your product titles, tags, and descriptions with relevant keywords to improve visibility in Etsy’s search results. You can research popular search terms using tools like EverBee and eRank to effectively optimize your listings and attract organic traffic to your shop. By understanding Etsy SEO best practices, you can then increase your chances of being discovered by potential customers searching for greeting cards.

Compelling Product Descriptions

Provide comprehensive information about your greeting cards in your product descriptions. You can include details such as card size, materials used, and occasions for which the cards are suitable. Besides, you can also highlight unique features and benefits to differentiate your products and persuade potential buyers to make a purchase.


Establish a strong and cohesive brand identity for your Etsy shop. You need to develop a memorable shop name, design a professional logo, and create a visually appealing banner that reflects your brand’s aesthetic. Besides, you must also maintain consistency in branding across your Etsy listings, social media profiles, and marketing materials to build trust and recognition among your audience.

Seasonally Relevant

Keep your Etsy shop and card offerings updated to align with seasonal trends and upcoming holidays. Introduce seasonal designs, offers, contests, and promotions to engage customers and boost sales during peak times. Staying relevant throughout the year ensures your shop remains attractive and competitive in the marketplace.

Reviews and Social Proof

Showcase positive customer testimonials and photos of your greeting cards on social media platforms like Instagram and Facebook. You can also encourage satisfied customers to leave reviews on your Etsy shop, as positive reviews build trust and credibility with potential buyers. Displaying social proof of your product’s quality and appeal can significantly influence purchasing decisions.

By implementing these strategies, you can effectively differentiate your greeting card business on Etsy, attract more customers, and cultivate a loyal customer base. Besides, continuously adapt and refine your approach based on market trends and customer feedback to sustain growth and success in the competitive online marketplace.

Final Thoughts: How to Sell Greeting Cards on Etsy with Print-on-Demand

Selling greeting cards on Etsy can indeed be a rewarding venture when approached strategically. Using print-on-demand services such as Printify offers several advantages. It streamlines production processes, reduces upfront costs, and allows you to offer a diverse range of designs without the burden of managing inventory. Besides, this flexibility is crucial in catering to customer preferences and standing out amidst the crowded market of greeting cards on Etsy.

Ultimately, whether you choose the convenience and scalability of print-on-demand services or the personalized touch of handmade craftsmanship, the key to success lies in understanding your target audience, offering quality products, and fostering positive customer interactions. By integrating these strategies into your Etsy business, you can navigate the competitive landscape effectively and achieve sustainable growth.

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