Do you know that you can start your eCommerce store with just a single product? Although it might seem risky to focus only on one product, however, you will just need one successful product to make your business fly. We have seen a lot of Single Product eCommerce stores on WordPress that are doing very well.
Differing from a normal eCommerce store, a single-product eCommerce store focuses on selling a single winning product and being the authority in that niche market.
Being able to dominate in a niche market is better than you competing in a huge market where your profit will be low and the competition is high.
Today, we will be sharing what is single product eCommerce store and how you can build and market your single product eCommerce store on WordPress. We will be guiding you step by step from scratch till launching the single product eCommerce store.
Why Single Product eCommerce Stores on WordPress Are Popular
As the eCommerce market increases, there is more competition in the eCommerce world as everyone is trying to sell online and make a profit. Hence, standing out in the crowd and winning the competition has become harder nowadays.
And with a limited startup budget and marketing fund, if you are going after too many products at the same time, you will be left with only very little budget to market your product.
Hence, instead of focusing on too many products, you can focus on finding one winning product and scale it to get the most out of it. When you get the right product, you can then focus on perfecting your eCommerce store, marketing campaign, branding, language and even white-labelling the product.
When you finally build your branding around your product, there’s where you get the real profit out of the business. Else, if you are still fighting in the red ocean, your profit will be limited. And you will spend a lot on your operation costs.
By focusing on a single product, you can streamline your process for fulfilment, customer support and operations for example, you can have an automated chatbot to handle your customer’s queries. When you are long enough in the business, you will know what your customers are going to ask and you can prepare the answer in your chatbot to handle them automatically.
In your single-product eCommerce store, you need to captivate your audience with well-crafted sales copy, stunning product visuals, and actionable CTAs. By sharing their unique stories and visions for their products, they create a strong brand identity that resonates with their target audience.
Step 1 : Choosing the Perfect Product for Your Single Product eCommerce Store
When you are starting a single product store, product selection is the most crucial process because you only have one product. Hence, you must get it right to avoid working and spending on a product that will not sell.
Before starting your product selection process, you need to first identify who is your target customer. The target customer here is not an individual, but a group of potential customers that you want to serve in your business. The more you understand about them, the better you can choose the product and craft your marketing material.
1. Identify Your Target Customer
This is the first and most important step before your product selection starts. You want to know who you want to serve in detail. This does not limit to their interests and hobby only. But also, their behaviour, daily lifestyle, occupation and other information. The better you know them, the better you can serve them.
When you are identifying your target customer, you can list down a few questions and answer each of them to get your target customer. Create an avatar for your target customer so you can visualize them and how they will be using your product.
2. Passion for the Niche & Product
When starting a business, it means you will need to work day and night for it It’s something that you are going to face daily. If there is no passion for the product, it will be very hard for you to work on it continuously.
Not only that but being at the top of the industry also requires understanding fully the product and the niche market so that you can share values with your potential customers and convert them to be your customer.
Being part of the community will help you to familiarize yourself with the current trend in the market. Not only that, your single product eCommerce store brand will be recognized as a reputable brand among the community. Hence, bringing more sales to your business.
For example, if you are selling dog t-shirts, you should get a pet dog and share about your love for your dog and how is your life with your pet. By showing them your passion and wearing the shirt you are selling, they can resonate more with your business.
This will make them want to buy and own it as well as they are in a similar stage or interest as you.
3. Competition Research for Your Single Product eCommerce Store
Another important step is to know what’s trending now, what others are selling well, and what people are buying. To do this, you can list down the top 10 competitors in your niche and see what they are selling.
Make a list of their best-selling products, the sales page, marketing content, ads and other information that you can get. Then analyse and see if you can get a trend of what’s popular right now. That might be your best product for your single-product eCommerce store.
Besides, you can also go to the third-party analytics tool like Google Trends and see what people are searching for lately to see which products are trending now.
Finally, being one of the largest online advertising platforms, you can go to Facebook and see what people are advertising on now. Then go to their page and see how many ads are they running now. For each ad, how long have they run it? If an ad is running for some time and is still running, it gives a signal that the ad is converting well. That’s the only reason to still keep it running. No one will run an ad that is not making money for long.
Step 2 : Building Your Single Product eCommerce Store
Assuming that you have completed your product research and know what you want to sell, it’s time to build your single-product eCommerce store. There are different eCommerce store builders that you can use to build your single eCommerce store.
You can build it on the Shopify platform, one of the best eCommerce store builders. Or a sales funnel builder like ClickFunnels, where you can build your entire sales process with it. This will include all your upsell, cross-sell, and lead-generation process.
But today, we will be focusing on another option. To build your single product ecommerce store on WooCommerce for WordPress.
1. Installing WooCommerce for WordPress
WooCommerce for WordPress is an eCommerce plugin for WordPress that enables the eCommerce feature for your WordPress website. With WooCommerce, you can build your visually attractive single-product eCommerce store, manage your product and inventory, order fulfilment and collect payment easily.
Not only that, there are different themes available for different eCommerce stores that you are building. You can choose a nice theme that suits your business and start customizing it to meet your brand.
If you have your WordPress website installed and set up, you can get your WooCommerce plugin installed on it with ease. You can do it without any technical knowledge or experience. Just follow the guide and do it yourself.
When the WooCommerce plugin is installed, you will be prompted to the setup wizard. Follow the setup wizard to configure the basic settings for your online store. When you are completed, you can now add your product to your store, manage it and start accepting payments.
2. Customize Your Single Product eCommerce Store Design with WordPress Themes
Once you installed the WooCommerce plugin, you will be set on the default theme. As WooCommece can support different eCommerce stores, you need to choose a theme that is suitable for your single product eCommerce store.
When choosing a theme, always remember that simplicity is the best. Choose a minimalist design and include vibrant colours with contrasts in your design. This will make your website attractive to your potential customers and attract them to continue viewing your product sales page.
If your store design is complicated, it is easy for them to get confused and forget to buy from you. Instead, every element on your product page should only have one goal. Which is to get them to make a purchase.
In some cases, you can also remove the navigation bar to avoid your potential customers wasting their time exploring your eCommerce store and ending up not buying from you.
3. Optimizing Your Single Product eCommerce Store Sales Page
For a single product eCommerce store, your product sales page is your homepage and the most important page for your business. This is where they learn about your product and make a purchase.
You need to optimize it to increase your conversion rate. To do this, you need to first understand customer buying behaviour. People don’t buy based on logic. They buy based on emotion and justify the purchase based on logic.
Hence, your product sales page should look like this.
Part 1: Emotion
At the beginning of your sales page, you should include high-quality product photos and emphasize the benefits and hidden benefits of your product. Then, include a contact form so that you can capture their contact details first. This is important for you to follow up with them in the future. Many eCommerce store owners missed out on this part and were not able to follow up with their potential customers.
Part 2: Testimonials
On the second part of the sales page, you can include your past customers’ reviews or testimonials. This is a crucial part of your sales page because your potential customers will trust your past customers more than you. You can tell everything good about your product because you are selling it. But your past customers will give honest reviews based on their experience. Hence, this is more trustable in the eye of potential customers.
Part 3: Logic
And in the last part of your sales page, you can share your product’s features there so they can justify why they are buying your product. Not to forget, in each part of your sales page, you need to always include your CTA button so they can click on it and buy whenever they are ready.
Call To Action
The CTA (Call-to-action) button, needs to be clear and use strong, memorable colours so people will know exactly where to click and make a purchase. The CTA button is designed with specific goals, hence you want it to be obvious so people will click on it.
Step 3 : Marketing Your WordPress Single Product eCommerce Store
Congrats you successfully launching your single product eCommerce store. However, there are so many different eCommerce stores online. Your store will not be seen if you don’t market it out.
Marketing is how you get traffic to your website. You can use different ways to market your eCommerce store. With a proper marketing plan, you can follow to get success. Here we will share a few different popular marketing methods that you can implement.
1. Social Media Marketing
Social media is undeniably one of the best marketing channels for your single-product eCommerce store. With social media built as an advertising platform, they aim to get more users on it. Visual-based social media platforms like Facebook, Instagram, TikTok, YouTube and Pinterest are useful for promoting your clothing business.
You can reach millions of potential customers on the platforms and with the right groups or hashtags, you can reach your target customer group easily. You need to tap into the platform and show your products to them.
When creating your social media posts, use captivating images, videos, descriptions, and hashtags so people can find you easily. You need to provide value and increase your visibility in the niche so people will buy from you.
2. Email Marketing
Email marketing is one of the hidden gems that most business owners missed out on. It is one of the highest ROI marketing strategies.
You can build your email list based on your existing customers to send them your new products newsletter and promotional newsletter. This is to get them to come back to your store and buy from you again.
Another email list will be based on your new leads or potential customers that have not bought from you yet. For these people, you can send them some new customer first-time discounts or onboarding email sequences to get them to know and understand your business more. This is to help them to resonate with your business better.
To write and manage your email list for your email marketing campaign, you will first need an autoresponder connected to your online store. With this, all new emails will be added to your list and managed automatically.
For example, when someone joins your list, it will trigger the sequence to send out the onboarding email sequence. And based on their responses or actions, they will be labelled in different sequences so that your message can align with them better.
Design Your Email
In your every email, there is only one goal. Get them to click on the link or CTA button, direct them to your product sales page and close your sales.
When writing your email, you need to first understand how your email looks in its inbox. Then, design your email accordingly.
- Your email arrives in their inbox
- They will see your email Sender name and Subject in their inbox
- They will read your Email Subject and decide whether open your email or not
See how they see and open your email.
You need to have a click-worthy or clickbait subject line so that they will want to click to read more of your email content. Next, in your email make sure you include a clear CTA link or button so they know where exactly to click.
3. Content Marketing
Content marketing is also effective to build your audiences and followers. It is used by most fashion brands to engage with their potential customers and existing customers.
Just look at how those fashion magazines, and blogs, share the latest fashion trends and what’s happening. You too can partner with fashion bloggers or professional writers to create content for your business.
The goal here is to create engaging content for your audiences. Your content includes blog posts, landing pages, videos, and more.
4. Affiliate Marketing
This might not be the most effective plan when you are just starting. This is because, for affiliate marketing, you will need to prove yourselves before someone will promote your products.
Differing from influencer marketing, you only pay commissions for successful sales. And for the affiliate marketers, they will be paid only for successful referrals.
Affiliate marketing is a good way to market your business because you only paid for successful sales. Your profit is more predictable compared to running paid ads where you don’t know the result when you run ads.
5. Search Engine Marketing
Search engines processed hundreds of thousands of searches every second. Being able to rank on the right keywords means you will be getting free traffic to your online store daily.
This is why you should always try to rank for the keywords related to your clothing business. To do this, you need to first run keyword research to find the keywords that people are searching on the search engine.
Then, focus on optimizing your online store and product page around it to rank higher on the search engine result pages (SERPs).
And if you want to outrank your competitor faster, you can also run Google Ads and bid for the keywords. If you win the bid, your ads will be shown at the top of the search result.
6. Paid Ads
Other than search engines, you can also run paid ads on other platforms like social media or native ads platforms. By buying ads on social media, you can target the ads to the right audience based on their demographics, interests and locations.
The better your targeting and ads copywriting skills, the better your clickthrough rate and conversion rate.
Paid ads are fast and effective when you master the skill. Once you start paying, you will get traffic to your link.
Final Thoughts – How to Create a Single Product eCommerce Store on WordPress in 2023
Starting an online business can be easy. Single product eCommerce store on WordPress brings another business model for new entrepreneurs. They can focus on one winning product and train their digital marketing and entrepreneurial skills.
To build a successful single-product eCommerce store, you need to create an appealing website, implement the marketing strategy, drive traffic to your website and get success.