Network marketing, also known as multi-level marketing (MLM), is a business model in which a company distributes its products through a network of independent distributors. They earn a commission on their own sales and on the sales of the other members of their network. Do you know How To Use a Sales Funnel For Network Marketing?
In network marketing, distributors typically earn income from two sources:
- their own sales of the company’s products, and
- a percentage of the sales made by the other members of their network.
Network marketing is often compared to traditional forms of direct selling, such as door-to-door sales. This is because it involves selling products directly to consumers. However, the main difference between the two is the use of a network of distributors to generate sales and recruit new members.
Network marketing companies typically use this model to expand their reach and increase their sales. You can do this without incurring the expenses associated with traditional forms of advertising and marketing.
How To Choose a Network Marketing Business – Sales Funnel
Choosing a network marketing business is an important decision that requires careful consideration. Here are a few factors to consider when choosing a network marketing business:
Quality and demand for the products or services being offered
The products or services that a network marketing business offers should be of high quality and in high demand. Research the market and competitors to determine the potential for success.
Reputation and credibility of the company
It is important to choose a network marketing company that has a good reputation and is credible. Check the company’s website and social media channels, and read reviews and testimonials from customers and distributors.
Support and training provided
A good network marketing company should provide its distributors with the support and training they need to succeed. Ask about the training and support that is available, and check to see if it is comprehensive and relevant to your needs.
The compensation plan is an important factor to consider when choosing a network marketing business. Check the details of the plan to see if it is fair, realistic, and sustainable.
Your personal goals and interests
It is also important to choose a network marketing business that aligns with your personal goals and interests. This will help you stay motivated and committed to building your business.
Overall, choosing a network marketing business is a decision that should be made carefully. You should take into account a variety of factors. By doing your research and considering these factors, you can choose a business that is well-suited to your needs and goals.
How Network Marketers Can Recruit Online – Sales Funnel For Network Marketing
Network marketers can use a variety of online strategies to recruit new team members. Here are a few examples:
Social media platforms, such as Facebook, LinkedIn, and Twitter, can be powerful tools for reaching and engaging with potential team members. Use these channels to share information about your business, provide valuable content, and build relationships with potential recruits.
Create a blog or podcast
A blog or podcast can be an effective way to provide valuable information and insights to potential team members and build your credibility as an expert in your field. Use your blog or podcast to share your experiences and knowledge, and offer tips and advice that will be useful to your target audience.
Host webinars or online events
Webinars and online events are great ways to reach a large audience. It can also provide valuable information about your business and the benefits of joining your team. Use these events to engage with potential team members, answer their questions, and persuade them to take the next step.
Use online advertising
Online advertising, such as Google AdWords or Facebook Ads, can be an effective way to reach potential team members. It’s a useful way to drive traffic to your website or landing pages. Use targeted advertising to reach potential recruits who are most likely to be interested in your business.
Overall, the internet provides a wealth of opportunities for network marketers to recruit new team members. You can reach a large audience and persuade potential team members to join their network.
Read more about Network Marketing Secrets Here
How Network Marketing Works – Sales Funnel For Network Marketing
Overall, network marketing is a business model that relies on a network of distributors to generate sales and recruit new members. It can provide an opportunity for individuals to earn income by selling products and building their own network of distributors.
This means that in addition to selling products, distributors also have the incentive to recruit new members to join their network and generate more sales.
Network marketing companies often use this model to expand their reach and increase their sales without incurring marketing expenses. The expenses involve traditional forms of advertising and marketing costs.
Distributors, on the other hand, have the opportunity to earn income by selling the company’s products and building their own network of distributors.
Read more on why you should join the network marketing business
Today we will be talking about how to use a sales funnel in your network marketing business. Most of the new network marketers, don’t see it as a business. They just want to sell and get instant without thinking about continuity.
A good network marketing business should instead have a clear strategy of how to identify your customer type and have a system in place for recruitment.
For instance, we will have 2 different sets of systems for buyers and opportunity seekers. Buyers are those who wanted to just buy and use the product while opportunity seekers are those who wanted to just sell the product and earn money. And there is also the third group that is both using the product and selling it.
These people will go through different sales funnel.
What is a Network Marketing or MLM Funnel
In general, there are two types of MLM funnel used in network marketing or MLM business. The MLM funnel is a series of pages or steps that you bring your potential customers through to convert them into paying customers or distributors under you.
And since network marketing or MLM business is commonly having some objections from people that do not understand the business model or even don’t want to try to understand it, you should offer some free values upfront so that they are more likely to enrol on your business.
And this freebie is what we call the lead magnet.
You can take this as a prequalification process. And those people who claim your free offer will be those who are raising their hand and showing interest in what you are offering.
They are now interested in what you are trying to sell but are not sure how it works. Hence, after they sign up you will follow up with them and nurture them into either a user or a distributor or both.
By doing this, you now have more people that you can nurture to be your customers. There is no more bugging your friends and family, cold calling or spamming social media blindly.
How a Network Marketing or MLM Sales Funnel Works
Like every sales funnel, there are steps that you follow.
Attract, Interest, Desire Action
And for a network marketing or MLM funnel, you are going to use two different MLM funnels for different goals.
For potential users of your product, you will be using a tripwire funnel. A funnel that consists of four pages. The first page will be the opt-in page and the checkout page for your initial product offer, and then the second and third pages will be your OTO (one-time offer) and downsale page. And when they complete the MLM funnel process, it’s time to show them the offer wall for those who want to buy other products.
For recruiting your distributors, normally you will be using the webinar funnel. A webinar is like a live event that network marketers organize to bring in new recruits. It normally comes in two different events.
One would be a house party where it’s focusing on demonstrating the product to both the potential buyers and the recruits. Another one would be a live event where you as the speaker will present the business opportunity and then, explain your offer in persuading them to join the business opportunity. For this, it is very important how you craft your webinar presentation so they will be more likely to join after the session.
If you are wondering on how to write the perfect webinar script, you can get Instant Access To A Simple, Proven Webinar Framework That Has Turned HUNDREDS Of Entrepreneurs Into millionaires.
Sales Funnel For Network Marketing Users
In this sales funnel, we first start with getting traffic/visitors to our sales page. A sales page works to convince the customer to make a purchase. Then they will confirm the order and next, we will show them some upsell items. These upsell items can be the same products but with quantity discounts or some complementary products that will work best with your main product.
On your thank you page, you can have them opt-in to your subscription service where you will send them the product automatically every month so that they won’t run out of supply. Or if you have other products or services to offer, you can list them all there in case they want to check it out.
If you do notice, we also have the email sequence after the order form page. The reason for this is that if someone visited our page and left, we can always email them to persuade them to complete their purchase. And of course, all these can be done automatically through systems. You just need to make sure to get enough traffic to flow into your funnel.
Sales Funnel For Network Marketing Distributors Recruitment
For this group of people, our approach will be different. And I’ll suggest hosting a webinar to introduce them to the opportunities or the product by doing a product demo. In the webinar, you can tell your story with the network marketing company such as how you were before joining the company, what’s your transformation during the journey, and finally, you reach where you’re now.
I saw a lot of the network marketers always talk about their products, how good are the products, the benefits of the products, and so on. But let’s ask yourself, what makes you join the company?
Typically, all network marketing company will have their star products that work magically. So, what’s the difference and what’s the point to persuade someone to join you instead of others in your story? Something they can relate to and transformation they can see.
If they can’t decide to join the webinar or decide to opt-in to your offer, always follow up with them via email sequence.
Pros and Cons of Using a Network Marketing or MLM Funnel
Now that you already know what is a network marketing funnel and the different types of funnel that you can use for your network marketing business, it’s time to see the pros and cons.
Pros of an MLM funnel
- Easy to build – an MLM funnel is easy to build using Funnel Builder like ClickFunnels. There are tonnes of ready and proven templates for network marketing on there. You just need to put in your content and customize it to the style you want. Without any technical knowledge.
- Automated lead generation process – When your sales funnel is ready and optimized, it will run automatically 24/7 even if you are on holiday. People can sign up and get your free lead magnet and you can follow up with them later or create an automated follow-up sequence.
- Unfair advantage among other network marketers – a sales funnel is an effective way to generate leads online for network marketers. BUt it is less popularized in a network marketing business. Most are still focusing on cold call methods to get potential leads. Having a sales funnel in place will give you the advantage to free up your time to follow up with people that are interested. And your lead generation process will run automatically sending you more leads.
Cons of an MLM funnel
- Complicated for newbies – Building a sales funnel can be simple and anyone can start building it, even without technical knowledge. However, there is still effort required to learn the skill of creating a high-converting sales funnel. Not everyone is willing to make an effort to learn it.
- Requires test and optimization – To create a high-converting sales funnel, you need to understand your target customers and run split-test and optimization to get the highest conversion rate. And for the long term, it needs to be maintained continuously to stay optimized.
Final Thoughts – How to Build Sales Funnels for Network Marketing
Building a network marketing sales funnel is rather simple nowadays. There is no technical knowledge required. All you need to know is drag and drop. And if you’re not familiar with web design, you can always grab the free pre-built templates and customize them based on your business.
See how we built the entire webinar registration funnel below in just 10 minutes, with the pre-built template.
But in order to do that, you shall have a ClickFunnels account. We build all our sales funnel on ClickFunnels.
Then, watch closely the short clip below where we demonstrate how to build the entire funnel from scratch.
You can see from the video, it is very easy to build the entire funnel out in ClickFunnels. However, I suggest the best is you experience it yourselves.
I can share some of my best-optimized funnels with you together with some ad swipes collected from top marketers if you decide to join and subscribe to ClickFunnels.
Not to forget also, the network marketing secrets book is offered for free now. You just need to help cover the shipping and handling cost.