June 13, 2024
How to Make Money on Etsy A Beginner-Friendly Guide

How to Make Money on Etsy: A Beginner-Friendly Guide

Etsy stands as a thriving online marketplace with an extensive pool of potential buyers, nearly reaching 90 million active buyers. Whether you are an experienced small business owner or a novice starting to sell your creations, launching an Etsy store marks an exciting milestone in transforming your hobby or creative passion into a lucrative venture. But how to make money on Etsy?

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This guide aims to provide comprehensive insights, equipping you with the knowledge necessary to navigate the process of making money on Etsy. Whether you seek a side hustle alongside your day job or aspire to turn your craft into a full-fledged career, this guide offers valuable information to help you achieve your goals.

Why Make Money Selling on Etsy?

Making money on Etsy can be a lucrative and rewarding venture for several reasons. First and foremost, Etsy is a well-established and highly reputable online marketplace that attracts millions of users looking for unique and handmade items. The platform’s focus on handmade and customizable products aligns well with the individualized nature of shirt designs, making it an ideal place for you to showcase your unique styles.

One of the key advantages of selling shirts on Etsy is the platform’s global reach. Etsy provides a platform for sellers to connect with a diverse and widespread audience, allowing you to tap into markets that might be otherwise challenging to reach. This global exposure can significantly increase the visibility of your shirt designs and attract customers from various parts of the world.

Besides, Etsy’s user-friendly interface and robust search functionality make it easy for potential customers to discover and explore a wide range of products. The platform’s emphasis on storytelling and personal connections enables you to share the inspiration behind your designs, fostering a sense of connection with buyers. This personal touch can enhance the perceived value of your shirts and create a loyal customer base.

Moreover, Etsy provides a platform for small and independent creators to compete on a level playing field with larger brands. The low entry barriers make it accessible for individuals to start their own shirt-selling business without the need for significant upfront investment. This democratization of the marketplace allows for a diverse range of shirt designs, catering to niche markets and specific customer preferences.

Challenges To Make Money on Etsy?

Selling on Etsy, while offering numerous advantages, also comes with certain disadvantages that you should consider. One notable drawback is the high level of competition within the platform. As Etsy continues to grow in popularity, the marketplace becomes increasingly saturated with a vast array of sellers, making it challenging for individual shops to stand out among the multitude of options. This intense competition can make it difficult for new sellers to gain visibility and attract potential customers, particularly if they lack a well-established brand or unique selling proposition.

Another significant disadvantage is the fees associated to make money on Etsy. While the platform charges a listing fee, transaction fee, and payment processing fee, these costs can add up and significantly impact the overall profit margins for you. You may find it challenging to absorb these expenses, especially when combined with other operational costs such as materials, production, and shipping.

In addition, Etsy’s policies and algorithms can also pose challenges for you. The platform regularly updates its algorithms, affecting the visibility of listings based on various factors. You may find it difficult to predict or control how these changes impact your shops. This can lead to fluctuations in sales and potential frustration.

Furthermore, while Etsy’s global reach is an advantage, it can also pose challenges in terms of shipping logistics and customer service. International shipping costs and delivery times can vary significantly, potentially leading to customer dissatisfaction or additional expenses for the seller. 

Why should you start an Etsy shop? 

Starting an Etsy shop can be rewarding as the platform itself has millions of active buyers. It may be easier for you to get your first sales instead of your newly owned eCommerce store. Here are several compelling reasons to consider launching your Etsy shop:

1. Access to a Targeted Audience: 

Etsy is a well-established online marketplace known for handmade, vintage, and unique items. By joining Etsy, you gain access to a niche audience actively seeking and appreciating custom and distinctive products, providing a ready market for your creations.

2. Global Reach: 

Etsy’s platform allows sellers to reach customers from around the world. This global exposure can significantly expand your customer base and increase the visibility of your products beyond local markets, enabling you to tap into diverse and international audiences.

3. Low Entry Barriers: 

Compared to establishing a traditional brick-and-mortar store, starting an Etsy shop involves relatively low upfront costs. The platform offers a user-friendly interface, and sellers can create their storefronts with minimal technical expertise, making it accessible to individuals with various levels of experience.

4. Community and Support: 

Etsy has a vibrant and supportive community of sellers. The platform provides forums, resources, and educational materials to help sellers navigate the e-commerce landscape. The sense of community fosters collaboration, knowledge-sharing, and mutual support among Etsy entrepreneurs.

5. Customization and Branding: 

Etsy allows sellers to showcase their unique brand identity. Through customizable storefronts, product listings, and shop policies, you can create a distinct and memorable brand presence. This personal touch can resonate with customers and help you stand out in a competitive marketplace.

6. Flexibility in Product Offerings: 

Whether you specialize in handmade crafts, vintage items, or digital downloads, Etsy accommodates a diverse range of product categories. This flexibility allows you to sell items that align with your skills, interests, and target market.

7. Built-in Marketing and Analytics Tools: 

Etsy provides tools to help sellers market their products effectively. The platform’s integrated analytics offer insights into customer behaviour, helping you refine your strategies and optimize your listings to enhance visibility and sales.

8. Secure Transaction Process: 

Etsy handles payment processing and provides a secure transaction environment for buyers and sellers. This built-in security can contribute to a trustworthy and positive shopping experience for your customers.

What types of products can you sell on Etsy? 

Etsy provides a welcoming space for a diverse array of products, regardless of their nature. Whether you craft handmade furniture, design custom t-shirts and hats, engraved jewellery, personalized calendars, or digital downloads, the possibilities for showcasing your creations on Etsy are boundless.

While we won’t provide an exhaustive list of all the products suitable for Etsy, it’s worth noting that the most popular items generally fall into specific categories. These categories include clothing and textiles, jewellery, personalized items, homeware, art and collectables, handmade cosmetics and spa products, wedding items, and craft supplies. Each of these categories represents a thriving market within the Etsy community.

Now, let’s explore some of the most sought-after and successful items that gain traction on this vibrant platform.

Art and digital art

For artists and designers, the initial decision revolves around the type of artwork you intend to sell. If you invest significant time in crafting individual pieces, the advantage lies in pricing them higher due to your unique nature. However, the drawback surfaces when multiple buyers express interest in the same piece, as only one can ultimately purchase it. This scenario may result in potential customers walking away without purchasing if they find no alternative items of interest.

To establish a more consistent income from art, mastering the art of selling digital creations on Etsy proves valuable. Digital art allows for the resale of the same design or product multiple times, offering a sustainable revenue stream. Furthermore, it’s essential to recognize the important role that high-quality product photos play on the Etsy platform. Particularly for recurring designs, where the same artwork is sold repeatedly, investing time in creating an outstanding product page becomes crucial. A well-crafted product listing not only distinguishes itself in Etsy search results but also catalyzes increased sales, contributing to a more lucrative venture for artists and designers alike.

Prints and photos

Deciding between selling framed or unframed prints and photos, or opting for digital downloads, is crucial as these products can be sold repeatedly. For those not specializing in photography, exploring the potential of making money with public domain images on Etsy is a viable option. These images, free from copyright restrictions, offer a time-saving advantage but come with the challenge of potential competition, as others can use the same image. To stand out, consider transforming these images by incorporating text, altering colours, or adding design elements, infusing your unique artistic touch.


In the fiercely competitive environment of Etsy jewellery sellers, setting yourself apart is essential. Whether through distinctive designs or unique materials, strive to make your store stand out. While offering a particular style is crucial to attracting customers, avoid overwhelming variety. Shoppers are drawn to specific styles that resonate with their personalities, so maintaining a consistent aesthetic is key. 

Besides, providing customization or personalization options, popular among buyers, can enhance your appeal, but it’s advisable to limit variations to one or two for each product to maintain a cohesive brand identity.


Crafting stickers using Canva or Procreate for iPad provides a straightforward and user-friendly approach, making it an ideal option for those refining their artistic skills. This method allows for the swift creation of new products, catering to a diverse range of preferences.

Etsy customers often favour popular sticker types like logos, bumper stickers, and kiss-cut stickers. Hence, sticker sales present a rapid avenue for moving a high volume of products, given their low manufacturing and shipping costs. Similar to artworks, sticker designs have the added advantage of being resold, providing an ongoing revenue stream.

For sellers aiming to streamline operations and avoid the hassle of managing large sticker inventories at home, leveraging a print-on-demand (POD) service such as Printful proves to be an effective solution. With POD, stickers are printed and prepared for shipping automatically whenever a customer places an order, offering a convenient and efficient fulfilment process. This approach not only simplifies logistics but also ensures a seamless and cost-effective method for selling stickers on Etsy.


Discovering ways to generate income by selling custom clothing on Etsy opens up various avenues for exploration. The platform has witnessed a surge in popularity for vintage or upcycled clothes, providing a thriving market for sellers. Additionally, crafting and selling one’s handmade creations stands out as a compelling and successful business model.

Gaining expertise in making money on Etsy through t-shirts serves as a solid foundation for starting a clothing brand. This initial venture can seamlessly evolve, allowing for the expansion into custom hoodies and a diverse array of apparel. 

Particularly successful designs often incorporate humorous sayings, memes, or customizable elements tailored for occasions such as bridal and baby showers. By tapping into these trends and catering to specific niches, sellers can establish a unique and thriving presence within the competitive realm of custom clothing on Etsy.

What is A Print-On-Demand (POD) service?

After determining your Etsy product offerings, the next step is to strategize how you’ll stock your shop and build up your merchandise. For newcomers, collaborating with a Print-On-Demand (POD) company like Printful efficiently addresses both of these challenges.

Printful seamlessly integrates with your Etsy shop, handling customer fulfilment and shipping requirements. Upon establishing your Etsy account and showcasing your initial products, Printful’s system takes charge, freeing up your time to manage your online store and focus on product marketing.

Notably, Printful operates without monthly fees, ensuring charges only occur when an order is fulfilled. All Printful products are white-label, devoid of any brand logos, ensuring that your merchandise reflects solely your designs and branding. This approach maintains the authenticity of your products, simulating the experience as if you had personally created and shipped each item.

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Why Print-On-Demand on Etsy?

The focus of Etsy has always been on an artist-centered community where creators can sell their products that customers can’t find in brand-name retail stores. But it’s no longer the case that you must sell only vintage items and handmade jewellery to have an Etsy shop. 

If you are wondering how you can start your Etsy store without a huge initial investment, print-on-demand is the answer. Print-on-demand (POD) offers several compelling advantages for sellers looking to enter the e-commerce space. 

One of the primary reasons is the elimination of upfront costs and inventory management. With POD, you can create and list custom shirt designs without the need to invest in large quantities of stock or bear the costs associated with traditional printing methods. This significantly reduces financial risks for you and allows you to experiment with a variety of designs without the burden of excess inventory.

Besides, Etsy’s integration with various POD services makes it seamless for you to collaborate with production partners. This partnership model allows you to focus on design, marketing, and customer service while relying on the POD service to handle printing, packaging, and shipping. This not only streamlines the overall selling process but also enables you to scale your businesses without the constraints of physical production limitations.

On the other hand, the flexibility offered by POD aligns well with Etsy’s emphasis on unique and handmade items. You can easily offer a wide range of customizable shirt designs to cater to diverse customer preferences. POD services often provide a variety of garment options, printing techniques, and fulfilment locations. This enables you to expand your product offerings and reach a broader audience with minimal effort.

Your guide to setting up your Etsy shop – Make Money on Etsy

Starting selling on Etsy is easy. We’ll show you how to set up a print-on-demand Etsy store in a few easy steps.

Step 1: Getting Started and Sell on Etsy – Make Money on Etsy

Before you can start selling on Etsy, you need to create an Etsy seller account. Here’s how:

  1. First, visit Etsy’s website: Go to www.etsy.com.
  2. Then, sign up for an Etsy Seller Account. Click on the “Sell on Etsy” option located at the top right corner of the homepage.
  3. Then, Fill out the registration form: Provide the required information, including your email address, password, and shop name. Your shop name should be unique and reflect your brand.
  4. Later, choose your shop preferences: Select your preferred language, country, and currency.
  5. Then, agree to Etsy’s terms: Carefully read and accept Etsy’s terms of use and seller policy.
  6. Finally, open your Etsy shop: Once your account is created, you can open your Etsy shop. Follow the prompts to set up your shop, including choosing your shop’s payment and shipping options.
Start Print-on-Demand Etsy Shop

Step 2: Planning Your Print-on-Demand Etsy Shop – Make Money on Etsy

Finding Your Niche

You should always start by considering what you’re passionate about creating. Whether it’s handcrafted jewellery, vintage clothing, personalised artwork, or any other product, your enthusiasm for your craft will shine through in your work and attract like-minded customers. 

In the end, you are going to work long hours in the business. It will be very hard to continue if you are not interested or passionate about it. 

While passion is crucial, it’s essential to ensure there is a demand for your chosen niche. You can use tools like Google Trends, Etsy’s search bar, or third-party market research tools to assess the popularity of your niche. 

Also, look for trends and seasonality that may affect sales.

Finally, you need to know who you want to serve. You need to know who is your audience and who are your ideal customers. Overall, the more details you know about them better you can create the products that they want. 

You can consider factors like age, gender, interests, and location. And then. tailoring your products and marketing efforts to your target audience can increase your shop’s appeal.

Researching the Competition to Sell on Etsy

Your competitors are your good teachers too. You can first, look at the top-selling shops within your niche. In addition, you can also study their product listings, pricing strategies, and customer reviews. 

Take note of what seems to be working for them, but also look for gaps in their offerings that you can fill. You can create a swipe file of successful products and stores. And when you are creating your product, you can always refer to the swipe file. 

Then, assess the price ranges of similar products. Are they high-end, mid-range, or budget-friendly? You need to determine where your products fit in and price them accordingly. 

Be competitive enough to make sales, but at the same time ensure your prices cover production costs, marketing and platform costs and allow for a reasonable profit margin.

Finally, you need to give a reason for people to buy from you. This means you need to identify what makes your products unique. For example, it could be your design style, quality, customization options, or the story behind your creations. 

Highlight your unique selling proposition in your product descriptions and shop branding. This will give people the push to buy from you. 

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Step 3: Creating and Gathering Your Product Listings – Make Money on Etsy

Product Photography

Your product image is the most important in your product page. Your customers will not touch your products. Product photography is the only way they know your product and decide to buy. 

So, if possible, invest in a good camera or smartphone with a high-quality camera. Adequate lighting is crucial, so consider purchasing or creating a well-lit space for your product photography.

After getting the right equipment, you need to have a good background and place for your product photo. You don’t want a messy background for your product photo. 

Instead, use a clean, clutter-free background that complements your product’s style. Neutral colours or textured surfaces work well. Avoid distracting backgrounds that take the focus away from your product.

When taking your product photo, you need to capture it from multiple angles. This will give customers a comprehensive view of the products from different angles. Finally, show close-ups of intricate details and any unique features.

Another type of product photo will be a lifestyle photo. You want to show them how the product looks in real life. When they can imagine using that product, it will be more relatable to them. 

Finally, make sure to edit your photos to enhance brightness, contrast, and sharpness. There are various photo editing tools and apps available to help you achieve professional-looking images.

Writing Compelling Product Descriptions

Your product descriptions should provide all essential information while being engaging and compelling. Describe the item’s size, colour options, materials, and any customization choices.

In addition, you should highlight the key features and benefits of your product. Explain how it can solve a problem or enhance the buyer’s life. People don’t buy because of the specs of the product. They are buying it to solve a problem for them. 

For them to resonate with the product, share the story behind the product, if applicable. This could include your creative process, inspiration, or the uniqueness of the materials used.

If possible, create a FAQ in your product description so your customer’s questions can be answered without them reaching out to your customer support. 

Your product descriptions shall be easy to read as people used to scan through your product descriptions. To do this, you can use bullet points and clear headings to make the information easy to scan. In addition, a well-organized description is more likely to be read thoroughly.

Finally, your product visibility for Etsy relies much on Etsy SEO. Do good research for the relevant keywords and incorporate relevant keywords naturally into your descriptions to improve search visibility.

Step 4: Setting Up Your Print-on-Demand Etsy Shop – Make Money on Etsy

Branding is what differentiates your shop from others. You need to create unique branding for your shop. However, for Etsy, you are not able to design your store and product page yourself. 

However, there are a few things that you can change for your store branding. 

Shop Name and Banner

Your shop name should be unique, memorable, and reflective of your brand. It would be best if you avoided overly complex or lengthy names that may be difficult for customers to remember or type. You can change your shop name later, but it’s best to select one that you plan to keep long-term.

Print-on-Demand shop

Your shop banner is the visual introduction to your store. It’s the first thing visitors see when they land on your shop’s homepage. Create a banner that represents your brand’s style, showcases your products, and sets the tone for the shopping experience.

Shop Policies

Shop policies are what protect you from disputes and legal issues. 

Print-on-Demand Etsy shop policy setting

You need to clearly outline your shipping policies, including estimated delivery times, shipping carriers used, and any additional services (e.g., tracking, insurance) you offer. There is a benefit here to being transparent about shipping costs, especially for international customers.

When you set the right shipping time expectations for the orders, your customers will not complain when they wait for a few days for the product to arrive. 

It is normal to have returns and refunds for your business. This is even a requirement for selling in some countries. You need to specify your return and refund policies. Then, indicate whether you accept returns, under what conditions, and who bears the return shipping costs. Having clear policies reduces misunderstandings and disputes.

If you offer custom or personalized orders, explain the process, including how customers can request custom items and any additional costs or timeframes involved. Most importantly, you are not going to accept refunds or returns for customized orders if your customer changes their mind. 

To collect your payment, you should provide different payment options. In your shop, provide the details of the payment methods you accept, such as credit cards, Etsy Payments, PayPal, etc. 

Payment and Shipping

Etsy offers various payment options for sellers. Etsy Payments is a popular choice, allowing buyers to pay with credit and debit cards, PayPal, and other methods. Ensure your payment methods align with your target customer’s preferences.

Choose your shipping options, including domestic and international shipping. Consider offering free shipping or flat-rate shipping if it makes sense for your products. Calculate shipping costs accurately to avoid undercharging.

Print-on-Demand Etsy shop shipping setting

Specify your processing times, which indicate how long it takes to prepare an order for shipping. Be realistic and transparent about these times to manage customer expectations.

Etsy offers a convenient feature for purchasing shipping labels directly through the platform. This can save you time and potentially reduce shipping costs.

Shop Announcement

Print-on-Demand Etsy shop announcement

Your shop announcement is a dynamic section where you can share important information, promotions, updates, and announcements with visitors. Keep this section fresh and engaging to capture potential buyers’ attention.

You should use this space well to promote any upcoming events, sales, or product launches. It’s a great way to build anticipation and generate interest.

Consider incorporating relevant keywords into your shop announcement to improve its search visibility. However, ensure that it still reads naturally and engages visitors.

Step 5: How to Post New Listings on Etsy – Make Money on Etsy

Adding a New Listing

  1. First, Log in to your Etsy seller account if you’re not already signed in.
  2. Then, from your seller dashboard, click on “Shop Manager.”
  3. Next, under the Shop Manager menu, choose “Listings.”
  4. Finally, to create a new listing, click the “Add a listing” button.
Print-on-Demand shop product listing creation

Uploading Photos

  1. High-Quality Images: Prioritize high-quality product images. Ensure that your photos are well-lit and sharp, and showcase your products accurately.
  2. Multiple Angles: Capture your product from different angles to give potential buyers a comprehensive view.
  3. Editing: Use photo editing tools to enhance your images, adjusting brightness, contrast, and colour if necessary. Make sure your product’s colours are accurately represented.
  4. Lifestyle Shots: Include lifestyle shots if applicable. Show how your product can be used or worn in real-life scenarios.
Print-on-Demand shop product listing setting

Writing Titles and Descriptions

  1. Keyword Research: Research relevant keywords using Etsy’s search bar, Google Keyword Planner, or third-party keyword research tools. Then, incorporate these keywords naturally into your titles and descriptions.
  2. Engaging Titles: Craft engaging product titles that are concise and informative. You need to include key features and benefits. In addition, don’t forget to mention any unique selling points.
  3. Descriptive Descriptions: Write detailed and descriptive product descriptions that address potential buyer questions. Explain size, colour options, materials used, and any customization choices.
  4. Storytelling: If applicable, share the story behind your product, your creative process, or what makes it unique. Personal touches can create a connection with buyers.
  5. Formatting: Use formatting tools like bullet points and clear headings to make your description easy to read and scan.
  6. SEO Optimization: Optimize your listings for search by including relevant tags, attributes, and categories. Etsy’s search algorithm uses these to match your listings with potential buyers.

Setting Prices and Inventory

Print-on-Demand shop product listing price and inventory setting

If your product comes in different sizes, colours, or styles, use Etsy’s variation feature to offer these options within a single listing. This simplifies the shopping experience for buyers.

Then in the inventory management section, you need to update your listing’s inventory regularly to ensure that you will have enough stock to fulfil the order. Etsy provides tools to help you keep track of available quantities. This is important because if you are offering custom or made-to-order items, a longer lead time is required to restock them.

Finally on the listing renewal. All new Etsy listings will have a four-month active duration. After this period, you can then choose to renew them for a small fee of 20 cents.

So, make sure you keep track of listing expiration dates to ensure your products remain visible.

By setting up your Etsy shop effectively and mastering the art of posting listings, you’ll be well-prepared to showcase your products to potential buyers and start building a successful online business on the platform. 

Step 6: Optimizing Your Etsy Listings – Make Money on Etsy

Etsy SEO is how you get visibility for your product listings on Etsy. You need to optimize your product listings based on Etsy’s search algorithm to show it up on the first page of the search result. When you are ranked, you will be getting traffic to your site. 

Understanding Etsy’s Search Algorithm

Etsy uses a complex search algorithm to determine which listings appear at the top of search results. It takes into account factors like relevancy, listing quality, and customer behaviour. Therefore, understanding how this algorithm works is crucial for improving your listings’ visibility.

Keyword Research

Keyword research is an ongoing process. You need to then explore popular and trending keywords in your niche regularly. You need to look for long-tail keywords (more specific phrases) that potential buyers might use to find your products.

Using Relevant Tags and Attributes

Etsy allows you to add tags and attributes to your listings. Tags are descriptive keywords, while attributes provide specific details about your product (e.g., size, colour). Use these fields strategically to match your listings with search queries.

Monitoring and Adjusting

Use Etsy’s analytics tools to track how your listings are performing. Pay attention to which keywords and tags are driving traffic and sales. Adjust your listings based on this data to optimize your strategy.

Step 7: Promoting Your Etsy Shop – Make Money on Etsy

Social Media Marketing

Promote your Etsy shop on social media platforms like Instagram, Facebook, and Pinterest. Share high-quality images of your products, engage with your audience, and run targeted ads if your budget allows.

Etsy Advertising

Etsy offers paid advertising options to boost your listings’ visibility. You can set a daily budget and choose the listings you want to promote. Monitor your ad performance and adjust your strategy accordingly.

Collaborations and Partnerships

Consider collaborating with influencers or complementary Etsy shops to expand your reach. Partnerships can introduce your products to new audiences.

Customer Engagement

Engage with your customers through email newsletters, updates, and promotions. Building a loyal customer base can lead to repeat business and referrals.

Final Thoughts: How to Make Money on Etsy

Utilizing Etsy as a platform to sell your products provides an ideal avenue for business development, whether you aim to transition into a full-time creator or generate additional income on the side. To make money on Etsy, you can follow our step-by-step guide and start your Etsy store with Print-On-Demand today.

Like any endeavour, there’s an element of trial and error involved, and embracing this process adds an enjoyable aspect to exploring new ventures. Continuously experiment with various strategies until you identify the ones that resonate with your goals, and you’ll soon witness your Etsy shop start to make money and turn into a profit.

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