I was doing sales and marketing work for years. And I decided to try something different that can both leverage my skill and to know more people. I found a network marketing program that I heard a lot of people had talked about and if able to fulfil my criteria of a good venture. And I built the network marketing business with ClickFunnels.
So, I decided to take action and join. Now, let’s see in detail my network marketing secret to success.
How Network Marketing Works
Overall, network marketing is a business model that relies on a network of distributors to generate sales and recruit new members. It can provide an opportunity for individuals to earn income by selling products and building their own network of distributors.
This means that in addition to selling products, distributors also have the incentive to recruit new members to join their network and generate more sales.
Network marketing companies often use this model to expand their reach and increase their sales without incurring marketing expenses. The expenses involve traditional forms of advertising and marketing costs.
Distributors, on the other hand, have the opportunity to earn income by selling the company’s products and building their own network of distributors.
Read more about why you should join the network marketing business
How To Choose a Network Marketing Business
Choosing a network marketing business is an important decision that requires careful consideration. Here are a few factors to consider when choosing a network marketing business:
Quality and demand for the products or services being offered
The products or services that a network marketing business offers should be of high quality and in high demand. Research the market and competitors to determine the potential for success.
Reputation and credibility of the company
It is important to choose a network marketing company that has a good reputation and is credible. Check the company’s website and social media channels, and read reviews and testimonials from customers and distributors.
Support and training provided
A good network marketing company should provide its distributors with the support and training they need to succeed. Ask about the training and support that is available, and check to see if it is comprehensive and relevant to your needs.
The compensation plan is an important factor to consider when choosing a network marketing business. Check the details of the plan to see if it is fair, realistic, and sustainable.
Your personal goals and interests
It is also important to choose a network marketing business that aligns with your personal goals and interests. This will help you stay motivated and committed to building your business.
Overall, choosing a network marketing business is a decision that should be made carefully. You should take into account a variety of factors. By doing your research and considering these factors, you can choose a business that is well-suited to your needs and goals.
Why Most Network Marketing Are Struggling
It is difficult to say why network marketing may be struggling. It varies for different marketers. However, there are a few potential reasons why this business model may not be as successful as it once was.
First, the rise of e-commerce and online shopping has made it easier for consumers to purchase products directly from manufacturers or retailers. There are no intermediaries such as network marketing distributors. This has reduced the demand for network marketing products, making it harder for distributors to make sales.
Second, network marketing has a reputation for being associated with pyramid schemes and scams. This makes it difficult for legitimate network marketing companies to attract and retain customers and distributors.
Third, the rise of social media and other digital marketing channels has made it easier for companies to reach and engage with their customers directly. This has made it harder for network marketing companies to differentiate themselves and compete with other businesses.
Overall, the success of network marketing depends on a variety of factors. This includes the quality and demand for the products being sold, the effectiveness of the marketing and sales strategies, and the reputation of the company.
My Network Marketing Journey – Network Marketing Business With ClickFunnels
As you know, in network marketing, your upline will share their experience and guide you on how to start and be successful in it. One of the problems I faced was getting enough leads to start and grow my business. Strange, but it’s true. I don’t start with my friends and family when I start venturing into it.
This is because I don’t want to ruin the relationships as most of them are not suitable. They are good product users but most are not interested in network marketing.
So, this is the first wall that I faced when starting out. My goal at that time was to get 5 new downlines per month and with a closing rate of 10%, it means I would need to talk to 50 people to achieve my target. Looking back, I can say that I started at the right time when everyone is held by the lockdown.
No one can do face-to-face meetings, everything started to turn online.
With my experience in the online business, I leveraged the info product strategy to bring leads for my network marketing business. Sound good. This is how it’s done.
First of all, what is ClickFunnels?
What is ClickFunnels – Network Marketing Business With ClickFunnels
ClickFunnels is created by Russell Brunson and his team back in 2014. And within 3 years, Russell had built it into a $100 million business from scratch without any VC funding.
The main feature of ClickFunnels is to build sales funnels. But of course, there are also some other useful features like the follow-up funnels, backpack, and FunnelFlix.
And if you dig deeper, it means
- Landing pages
- Squeeze pages
- Membership sites
- Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
If you read the free Dotcom Secrets books, there are 23 building blocks of a funnel as shown below:
You can start building your sales funnel and start selling your product online without having to hire expensive web developers. And, if you still doubt about ClickFunnels. There are a lot of people who already have huge success in the ClickFunnels community.
How To Build a Network Marketing Business With ClickFunnels
You can use ClickFunnels to build a successful network marketing business.
These are the steps that you can follow and do the same.
1. Choose your product
The first step is to choose the product you want to sell and the network marketing company you want to work with.
I recommend not just choosing the first one that comes to mind, but doing some research to determine if you can sell products online, how much commission you earn, and find other restrictions that may limit your success.
You should understand their business plan and your potential earnings well before joining it. As there are so many new ways to find your prospect and get leads online, we would need to ensure the company rules allow you to do that.
2. Determine your target market
The next step is to determine who your target market is. Who do you want to sell to? Who is your target customer group?
Because even if you sell other people’s products…you can only succeed if you know who you are selling to.
You need to understand your target market-who are they?
- What do they want?
- What are they afraid of?
- What excites them?
- How can you help them?
The more you know them, the easier it is to sell to them.
You should realize this. No matter how good is your product, you cannot market to the whole world. Instead, it will be more efficient if you can have a tailored marketing campaign or message for the target group.
You speak their language and can sync with them better.
3. Create your sales funnel.
To sell your online marketing products consistently, you will need what we call the sales funnel.
Don’t get overwhelmed with the word sales funnel and over-complicate it. The sales funnel is just a series of pages. To be accurate, guided steps are designed to guide each visitor to perform the exact action you want them to take…
Whether they sign up for your email list or buy a product.
And, their conversion rate of a sales funnel is much higher than the website.
Just like a physical store, you will buy more alone or when someone is serving you and showing you what to do next and persuading you on how to buy more stuff.
A sales funnel is just like a virtual best salesman that is promoting your business 24/7 for you.
Is Every Sales Funnel the Same?
Obviously no. Different sales funnels should be used for the different desired outcomes.
There is a tripwire funnel for selling products…
a webinar funnel for hosting online events…
and a page lead funnel for generating leads (and so on)…
Since we are focusing on Network Marketing or MLM business, you will need 3 funnels only to grow your business.
To Grow Your Name List:
Every business needs new leads. This is very true for network marketing or MLM business as you are in a people business. To grow your business, simply grow your team. Duplicate your work to them and grow together.
Here’s the lead funnel that will help to build your name list fast.
This is when you want to sell more products to your prospects online. You will be using the tripwire funnel to get them on steroids and buy more items with your upsell, downsell and cross-sell.
Hosting A Webinar:
This is just like the centre meeting or live event, but making it virtually so anyone can attend anywhere, anytime they want. It’s also how you can scale your business fast.
For more on how to build each funnel, you can check out our detailed network marketing sales funnel guide
Finally, always remember this. You need to have a different message for a different group of people as well as people in different stages of your funnel (Awareness, Interest, Desire, Action).
Getting People To Your Sales Funnel
Now that all the above are done, you need to start directing traffic to your sales funnel.
Most start with their friends and family when they start network marketing or MLM. But the group is so limited. This is where you need to expand your prospect group.
This is where you pay for ads and get your message out to more people. Make sure your key message works and start running ads. Tweak it along the way to get the best conversion copy.
Some of the best platforms for running advertisements for your MLM products are…
- Facebook Ads — You can run Facebook Ads to your sales funnel to generate leads or even make sales. Make sure to check restrictions to see if your chosen MLM allows this.
- Banner Ads — You can pay for banner ads on various websites in your niche. Just make sure your MLM doesn’t have a problem with this.
- Influencer Mentions — Probably the best way to get traffic to your network marketing business is to find influencers within your niche and pay them to mention your products.
As you start paying for advertisements, make sure that you can make a profit with them. By having a low-ticket product to break even your ad spend with a front-end product, you now have virtually unlimited ad budgets.
Imagine this, for every $1 you spend, you are getting back $1.50. How much do you want to put in?
If you’re not, then consider signing up for an MLM that gives better commission or trying to optimize your ads to make a profit.
Final Thought – Build a Network Marketing Business With ClickFunnels
Now you have the strategy top earners use to grow and scale their network marketing or MLM business fast. It’s your turn to go ahead and start building your sales funnel.
You may also get the book Network Marketing Secrets for free. Just cover a small amount of shipping and handling costs. The cost of the book is fully covered.
If you are interested to start experiencing how to build a sales funnel, you can start with a 14-day free trial here.
Alternatively, you can join the Your First Funnel Challenge for Free and learn everything you need to start and launch your first funnel.