The Best Platform to Start and Sell T-Shirts Online

Industry experts forecast that the global customized t-shirt printing market will reach $3.1 billion by 2025. This highlights the immense potential of selling t-shirts online as a profitable venture. Selecting the best platform to sell t-shirts online is crucial for maximizing profits. A sales channel that aligns well with your eCommerce business will make it significantly easier to reach and engage your target audience.

In this post, we delve into some of the best platforms and marketplaces for an online t-shirt business. Firstly, by evaluating their pros and cons, we aim to provide you with the insights needed to make an informed decision. Additionally, understanding the unique features, pricing, and user experiences of each platform will empower you to choose the one that best suits your needs and goals. Ultimately, our goal is to equip you with the knowledge to navigate the online t-shirt business landscape successfully.

How to Select the Right Sales Channel to Sell T-Shirts Online?

How to Select the Right Sales Channel to Sell T-Shirts Online?

When choosing a sales channel, it’s crucial to assess your business objectives, technical skills, and target audience. What works well for one business may not yield the same results for another. By keeping these factors in mind, you can better evaluate the following essential aspects to determine the most suitable sales channel for your specific needs:

Intuitiveness and User-Friendliness

Assess how straightforward and user-friendly the sales channel is. You should consider whether it is easy to set up, navigate, and maintain. Then, determine the steepness of the learning curve. A sales channel with a user-friendly interface can significantly streamline your business operations and reduce time spent on training.

Customization Options

Examine the degree of customization available for storefronts, branding, and content. The eCommerce platforms typically offer extensive freedom to design a unique online store. On the other hand, marketplaces often come with a predefined structure that limits customization possibilities. Ensure that the chosen channel aligns with your branding and design needs.

Cost Structure

Evaluate the overall cost, including subscription fees, transaction charges, and any additional costs. Understanding these expenses is vital to ensure your business remains profitable and competitive. Then, compare the pricing models of different channels to find one that offers the best value for your budget.

Integrated Tools

To provide a comprehensive understanding, we will investigate the range of tools and features each channel offers, such as payment gateways, marketing tools, and analytics. Additionally, we will determine which tools are built-in and which require additional subscriptions. This evaluation is crucial because effective tools can enhance efficiency, provide valuable customer insights, support marketing strategies, and improve customer experience.

Customer Support Quality

Consider the quality and accessibility of customer support. This includes availability, response times, and the variety of support channels (e.g., email, chat, phone). Reliable support can be crucial in resolving issues promptly and maintaining smooth business operations.

By thoroughly evaluating your business goals alongside the advantages and limitations of each sales channel, you can make a more informed decision. Hence, ensuring the chosen channel aligns perfectly with your needs and helps drive your business toward success.

The 10 Best Places to Sell T-Shirts Online



Etsy is one of the largest eCommerce marketplaces globally. With over 92 million active buyers, it’s an attractive platform for selling unique products like custom t-shirts. It’s an excellent starting point for anyone looking to break into the online t-shirt market.


Ease of Registration and Setup: Etsy is renowned for its straightforward registration and setup process. Even without prior eCommerce experience, you can easily start selling t-shirt designs on Etsy.

Quick Advertising: Moreover, Etsy Ads allow you to quickly promote your custom t-shirts, increasing their visibility and potential sales with minimal effort.

Insights and Optimization: Additionally, Etsy’s analytics tools provide valuable insights into how shoppers find your store through search. You can identify the most relevant search queries and track sales originating from these searches, helping you optimize your listings for better performance.


Market Saturation: The large number of sellers on Etsy means fierce competition. To stand out, it’s crucial to identify a profitable niche and tailor your t-shirt designs to meet specific market demands.

Cumulative Costs: Etsy charges fees for listing, transactions, shipping, and more. Although individual fees are relatively low, they can accumulate, impacting your overall profit. It’s important to understand the fee structure and calculate how much Etsy takes per sale.

Template Restrictions: Etsy offers predefined templates for most aspects of your shop. While this simplifies the initial setup, it can limit your ability to differentiate your brand as your business grows, making it harder to stand out from competitors.

Etsy is one of the best platforms to sell t-shirts online. Its user-friendly setup, promotional tools, and valuable analytics make it an excellent choice for beginners. However, be mindful of the competitive landscape, fee structure, and customization limitations as your business expands.



eBay, one of the oldest and most established online marketplaces. It attracts a massive audience with 1.2 billion monthly visits and 132 million active buyers. With its vast reach and strong reputation, eBay offers a robust platform for individuals and businesses to buy and sell a wide variety of products worldwide, including custom t-shirts.


User-Friendly Setup: Starting an online t-shirt business on eBay is straightforward and requires no technical expertise. Simply create an eBay account and register as a seller to get started.

Research and Listing Tools: eBay offers several helpful tools to enhance your selling experience. Terapeak, a research tool, provides insights into popular products. The AI description feature generates product descriptions automatically. In addition, the Bulk Listing Tool allows for faster relisting and revision of items.

Comprehensive Guides: eBay provides detailed resources for both new and existing sellers. These guides cover everything from setting up an account and listing items to managing sales and offering practical tips for successful selling on the platform.


High Competition: eBay is highly competitive, particularly for popular products like t-shirts. To stand out, focus on creating unique designs, pricing your products strategically, and implementing effective marketing strategies.

Multiple Fees: Additionally, eBay charges several fees, including insertion fees, final value fees, and optional listing upgrade fees. It’s important to familiarize yourself with eBay’s Selling fees page to understand the costs involved.

Regulatory Compliance: Furthermore, selling on eBay requires adherence to strict rules and policies, including those related to return policies and other operational details. Sellers must closely follow eBay’s regulations to avoid getting banned.

Ebay is easy to use, with extensive tools and helpful resources making it an attractive option for sellers. However, the competitive landscape, fee structure, and strict regulations require careful consideration and strategic planning. 

Walmart Marketplace

Walmart Marketplace

Walmart Marketplace allows third-party sellers to offer their products alongside Walmart’s own inventory. Hence, enhancing its online presence and competitive edge against other eCommerce giants.


Enhanced Credibility: Selling custom t-shirts on the Walmart Marketplace leverages Walmart’s established reputation, boosting the credibility and trustworthiness of your store.

Cost-Free Setup: There are no setup, monthly, or hidden fees, meaning you can start selling without any initial financial investment.

Pay-as-You-Sell: Walmart’s fee structure is straightforward, with referral fees that vary by category. You only incur costs when you make a sale.


Strict Vetting: Walmart has a rigorous approval process for new sellers. Meeting their requirements and standards can be time-consuming and demanding, and not all applicants are accepted.

Pricing Constraints: Walmart enforces strict pricing rules, which can challenge sellers to maintain profitability while adhering to these guidelines.

Low Price Expectation: The need to offer low prices to attract Walmart’s customer base often results in narrower profit margins for sellers.

If you are undeterred by the strict policies and potential challenges, Walmart Marketplace can be a valuable platform to expand your business. Its strong brand reputation, absence of upfront costs, and reasonable seller fees make it an attractive option. However, be prepared for a rigorous approval process and pricing constraints that may impact your profit margins. 


Shopify landing page

Shopify stands out as an exceptional eCommerce platform for entrepreneurs looking to establish their own brand and sell t-shirts online with full control over their store’s design, functionality, and customer experience.


User-Friendly Interface: Shopify offers a highly intuitive interface that allows you to build a professional online store quickly, even without extensive technical knowledge. Customizable templates further simplify the process of creating a visually appealing storefront.

Customization Options: Additionally, A wide array of professional themes enables you to tailor the appearance and feel of your store to align perfectly with your brand’s identity and customer preferences.

Shopify App Store: Furthermore, the Shopify ecosystem includes a vast selection of apps that cater to various business needs. The apps vary from marketing and sales optimization to analytics tools. These apps enable you to enhance your store’s functionality as your t-shirt business grows, potentially boosting your revenue.


Financial Considerations: Shopify operates on a subscription-based model with various pricing plans, including a basic plan suitable for solo entrepreneurs. However, transaction fees can accrue and impact overall profitability, especially as sales volume increases.

Dependency on Marketing Efforts: Unlike marketplaces such as eBay or Etsy, Shopify does not provide pre-existing traffic. Success hinges on your ability to effectively market and sell your t-shirts online and drive traffic to your store through strategic marketing initiatives.

Expense Management: While the Shopify App Store offers numerous add-ons and plugins to extend your store’s functionality, many come with additional costs. Over time, these expenses can accumulate and affect your bottom line.

With its intuitive interface, diverse theme options, and extensive app ecosystem, Shopify empowers you to create a unique online store tailored to your brand vision. However, be mindful of subscription costs, transaction fees, and the need for robust marketing strategies to drive traffic and sales. 


woocommerce store

WooCommerce is a powerful open-source plugin for WordPress websites. It transforms a WordPress site into a fully functional online store.


Flexible Themes: WooCommerce supports a wide range of themes. All of them are available from the WooCommerce Theme Store or the free options in the WordPress Theme directory. This allows you to customize the appearance of your online store to match your brand’s identity and customer preferences.

Wide Array of Plugins: Moreover, users benefit from a vast selection of plugins accessible through the WordPress Plugin directory and WooCommerce Extension Store. These plugins extend the functionality of your store, providing solutions for payment gateways, shipping options, inventory management, and more.

Marketing Tools: Additionally, WooCommerce integrates various marketing tools for social media campaigns, email marketing, promotions, and analytics. These tools are designed to enhance visibility, attract customers, and ultimately boost sales.


Cost Considerations: While WooCommerce itself is free, creating a fully functional store entails costs such as purchasing extensions for additional features, transaction fees, and managing hosting expenses for your WordPress website. These costs can add up depending on your store’s requirements and scale.

Learning Curve: Setting up and managing WooCommerce requires a certain level of technical expertise compared to more user-friendly platforms. While it’s relatively straightforward for WordPress users, newcomers may find the initial setup challenging.

Support Channels: Support for themes, plugins, and hosting services can vary as WooCommerce primarily supports products available on its own platform. This decentralized support system may require navigating different channels for assistance, depending on the specific tools and services used.

If you already operate a WordPress website, WooCommerce presents a robust option for expanding into eCommerce due to its customization capabilities and extensive plugin ecosystem. However, prospective users should be prepared for associated costs, a steeper learning curve, and potentially varied support channels. 


Wix website builder to Sell T-Shirts Online

Wix is a popular cloud-based platform that empowers users to create stunning online stores with ease, utilizing drag-and-drop tools, templates, and a variety of features, making it accessible even to those without coding skills.


Intuitive Design: Wix offers an intuitive interface that simplifies the process of creating a fully functional store. Beginners can quickly set up and customize their online shop using drag-and-drop functionality and pre-designed templates.

Enhanced Visibility: Additionally, Wix provides a robust suite of SEO tools designed to improve your store’s search engine rankings. Features include automatic image optimization, personalized SEO setup checklists, and integration with Google Search Console, helping to drive organic traffic to your site.

Reliable Hosting: Moreover, Wix offers free hosting services, handling all technical aspects and website maintenance. This allows you to focus on marketing your t-shirts and growing your business without worrying about server management.


Branding Restrictions: Free Wix plans display Wix branding on websites, potentially detracting from the professional appearance of your store. To remove these ads you need to upgrade to a paid plan.

Template Flexibility: Once you select a Wix template, switching to a different one isn’t straightforward. While creating a new site with a new template is possible, this limitation can be restrictive for users seeking to experiment with different designs without starting from scratch.

Financial Considerations: While Wix offers free plans, advanced features and functionalities, including eCommerce capabilities, often require paid subscriptions. Costs can accumulate over time, particularly when integrating additional apps or services to enhance your store’s functionality.

Wix provides a versatile platform for businesses of all sizes looking to establish an online presence and sell products. However, you should be mindful of branding constraints on free plans, potential template limitations, and the long-term financial implications of upgrading to paid subscriptions to access advanced features. 


Squarespace website builder to Sell T-Shirts Online

Squarespace is a powerful and user-friendly website builder designed for entrepreneurs of all skill levels. As an all-in-one platform, it is a major player in the world of eCommerce.


Intuitive Interface: Squarespace is known for its easy-to-use interface. It allows users to create visually appealing online stores without needing extensive technical skills.

Stunning Design Options: Besides, Squarespace offers a large collection of beautifully designed templates. These templates can be customized to better suit your brand’s vision. Hence, ensuring a professional and unique look for your t-shirt store.

24/7 Assistance: In addition, Squarespace provides 24/7 online support. They are ready to assist with any questions, resolve issues, and guide you through the process of building and maintaining your site.


Global Sales Limitation: Squarespace does not support multi-currency transactions. In which, this can be a drawback if you aim to sell custom t-shirts to a global audience. Other platforms might be better suited for international sales.

Design Flexibility: Some users find that Squarespace’s templates lack flexibility in design and layout. This can be limiting if you want to create a more complex or highly customized site.

Extension Limitations: Squarespace offers a curated selection of 41 extensions. While these cover many essential functions, they may not meet all the needs of users who rely on specific third-party tools or services. This limitation can be frustrating for those requiring more extensive functionality.

Squarespace is a convenient and effective platform for entrepreneurs looking to start a print-on-demand t-shirt business. Its user-friendly interface, a wide variety of stunning templates, and excellent customer support make it an appealing choice for creating an attractive and functional online store. However, the lack of multi-currency support, limited customization options, and restricted third-party integrations should be considered when deciding if Squarespace is suitable for you.


BigCommerce Website to Sell T-Shirts Online

BigCommerce is a widely trusted eCommerce platform used by both small and large businesses worldwide. It enables entrepreneurs to quickly create an online store and start selling their custom t-shirt designs with a robust set of features designed to support business growth.


Comprehensive Tools: BigCommerce offers a range of features including blog functionality, professional analytics tools, and multi-currency selling, which provide essential capabilities for running a successful online store.

Cost Efficiency: BigCommerce does not charge additional transaction fees, making it a cost-effective option for sellers. However, credit card processing fees still apply and vary depending on the payment processor.

Multi-Platform Selling: The platform supports cross-channel eCommerce solutions, integrating with Facebook, Pinterest, and Instagram. This allows you to effectively sell custom t-shirts across multiple platforms, reaching a broader audience and increasing sales potential.


Plan Upgrades: BigCommerce’s plans come with yearly sales limits. If your sales exceed these limits, you will need to upgrade to a higher-tier plan, which could increase your costs.

Theme Variety: The platform offers only a dozen free themes. This may limit your options for creating a unique and visually appealing store without additional costs.

Additional Costs: The abandoned cart saver feature, which can help recover lost sales, is not included in the Standard plan. To access this feature, you will need to opt for a more expensive plan.

BigCommerce is an excellent platform for both beginners and experienced entrepreneurs. It provides all the tools needed to start, manage, and grow an online business. Its extensive feature set, absence of additional transaction fees, and support for cross-channel eCommerce make it a strong choice for selling custom t-shirts. However, be mindful of the annual sales thresholds, limited free theme options, and additional costs for certain advanced features.


PrestaShop to Sell T-Shirts Online

PrestaShop is a powerful open-source eCommerce solution that offers extensive features and customization options, making it an ideal platform for selling t-shirts. However, due to its technical requirements, it may not be the best choice for beginners.


Customization Freedom: PrestaShop allows for significant customization. It enables you to modify themes, add or remove features, and integrate third-party modules to enhance functionality according to your specific needs.

Rich Add-Ons Marketplace: The PrestaShop Add-Ons Marketplace offers a wide array of add-ons and modules for payment processing, marketing, and promotions, allowing you to tailor your store’s capabilities.

Insightful Metrics: PrestaShop Metrics provides valuable insights into sales, customer behaviour, and site performance. This data can help you make informed decisions and optimize your store for better results.


Technical Skills Needed: While PrestaShop is relatively easy to use once set up, the installation process requires technical skills. This can be a barrier for users without a technical background.

Potential Expenses: Although PrestaShop is free to download and use, enhancing your store with premium themes, modules, or plugins can incur additional costs, which may add up over time.

Complexity for Beginners: PrestaShop may have a steeper learning curve compared to more user-friendly eCommerce platforms. This can delay the setup process and require additional time and effort to master.

PrestaShop is an excellent option for those with some technical expertise looking to create a highly customized and feature-rich online t-shirt store. Its flexibility, extensive add-ons marketplace, and powerful analytics make it a strong contender in the eCommerce space. However, the need for technical know-how, potential additional costs for premium features, and a steeper learning curve should be considered when deciding if PrestaShop is the right platform for your business.

Printify Pop-Up Store

Printify Pop-Up Store to Sell T-Shirts Online

The Printify Pop-Up Store offers a hassle-free solution for aspiring entrepreneurs looking to start a t-shirt or merch business. It simplifies the process of creating an online store, allowing you to focus on designing and selling your products.


Effortless Creation: Setting up a store is straightforward. Simply create a store page and obtain a unique link to share with your audience, making it easy to launch your business quickly.

Global Reach: Printify boasts an extensive network of over 80 thoroughly vetted Print Providers, ensuring your customers receive their orders promptly no matter where they are located.

End-to-End Service: Once a sale is made, Printify handles the printing, packaging, and shipping of your t-shirts directly to your customers. This eliminates the need for you to manage inventory or logistics.

The Printify Pop-Up Store is an ideal platform for entrepreneurs who want a simplified, cost-effective way to start a t-shirt or merch business. By removing the complexities of intricate store setups, domain purchases, and listing fees, Printify allows you to focus on designing and promoting your products while they handle production and fulfillment. This makes it a highly attractive option for those looking to enter the eCommerce space with minimal overhead and maximum efficiency.

Sell T-Shirts Online Using Printify

With Printify’s print-on-demand service, selling shirts has never been easier. It empowers anyone to launch their own business and start earning money online with minimal effort.

Besides, its user-friendly platform is entirely free and open to everyone. In just a few simple steps, you can design, create, and sell unique print-on-demand t-shirts. Here’s a detailed guide on how to get started:

Step 1: Sign Up with Printify to Sell T-Shirts Online

Begin your journey by signing up for an account. Once registered, you gain access to a vast array of customizable t-shirts, free design tools, and our extensive network of Print Providers.

Printify print on demand

Step 2: Select a Product to Sell T-Shirts Online

Explore Printify’s extensive Catalogue, filled with a diverse range of custom t-shirts to suit every style and preference. Browse through our offerings, select your favourite, and click “Start Designing” to begin the creative process.

Printify product catalogue

Step 3: Apply or Create Your Own Designs to Sell T-Shirts Online

The Product Creator makes designing your t-shirts a breeze. You can easily apply an existing design or utilize their powerful tools such as the AI Image Generator, Text Editor, and Graphics Library to craft your own unique creations.

Printify product design

Step 4: Select a Sales Channel to Sell T-Shirts Online

Besides, Printify offer seamless integrations with some of the biggest names in eCommerce. This will allow you to effortlessly connect with your target audience and expand your reach.

Printify marketplace integration

Step 5: Publish and Sell T-Shirts Online

Once your designs are ready, publish your products to your online t-shirt store and start marketing them. When a sale is made, the chosen reliable Print Providers will handle the printing, packaging, and shipping. Hence, ensuring your customers receive their orders promptly and efficiently.

With Printify, you have everything you need to turn your t-shirt ideas into a successful online business. Start your entrepreneurial journey today and experience the ease and convenience of our print-on-demand service.

Final Thoughts: The Best Platform to Start and Sell T-Shirts Online

Selecting the optimal platform to sell t-shirts becomes much simpler when you thoroughly explore each option’s strengths and weaknesses. Understanding the unique features and potential drawbacks of various sales channels is crucial to making an informed decision that aligns with your business goals.

When choosing a sales channel, it is essential to explore the details deeply. The more you learn about each platform, the better equipped you will be to make the right choice for your online store. By carefully studying the features, pricing structures, and user experiences of different platforms, you will be able to select the one that best meets your needs.

After selecting your sales platform, the next critical step is sourcing the t-shirts you plan to sell. This is where Printify proves invaluable. Printify offers a vast global printing network, an extensive range of t-shirts to choose from, and free automation tools to streamline your operations.

One significant advantage of using Printify is its seamless integration with all major sales channels. This compatibility ensures that, regardless of the platform you choose, Printify can enhance your selling experience. With its robust features and user-friendly interface, Printify stands out as the ultimate solution for all your t-shirt selling needs.

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