May 20, 2024
Shopify vs. Amazon Which Is The Best For Your Business

Shopify vs. Amazon: Which Is The Best For Your Business?

Deciding between Shopify and Amazon is critical for the success of your online business. If you’re unsure which platform suits your needs best, this comparison will guide you through the key differences.

Amazon, with its massive existing audience, provides unparalleled exposure for your products. You benefit from immediate access to millions of potential customers, reducing the need for extensive marketing efforts typically required to grow a small business. In contrast, Shopify offers complete autonomy over your online store. You have full control over branding, layout, and the overall customer experience, allowing you to craft a unique and tailored storefront.

Understanding these distinctions is essential for making an informed decision that aligns with your business goals. Whether leveraging Amazon’s expansive reach or harnessing Shopify’s customization capabilities, each platform offers unique advantages to propel your online venture forward. By assessing your priorities, you can determine which platform best suits your business objectives and aspirations.

Shopify vs. Amazon The Key Difference

Shopify vs. Amazon The Key Difference

Shopify is an all-in-one ecommerce platform that allows you to create and customize your own online store. With Shopify, you control branding, design, and customer experience. Amazon is the largest online marketplace in the world, with a massive built-in audience of potential buyers. With Amazon, you can list products alongside other sellers and tap into the platform’s vast customer base.

Who Would Benefit Most from Shopify?

Shopify caters exceptionally well to visionary entrepreneurs who are passionate about crafting and controlling their brand’s online presence. It’s tailor-made for individuals seeking autonomy over their ecommerce journey, from brand development to customer engagement. This platform empowers sellers with an array of essential tools. This includes robust marketing features, seamless social media integration, and extensive website customization options.

One of Shopify’s standout features is its scalability. It offers multiple pricing tiers with increasingly sophisticated features. This flexibility makes it ideal for entrepreneurs with ambitions to expand their ecommerce enterprises. However, prospective users should be prepared to invest in establishing their unique brand identity from the ground up.

Start your Shopify Store today with free trial

Who Would Benefit Most from Amazon?

Amazon is particularly beneficial for small to medium-sized businesses eager to tap into instant visibility and gain access to an enormous existing customer base, boasting over 310 million active users worldwide. For entrepreneurs seeking to test new products and gauge market demand, Amazon’s marketplace serves as an invaluable platform. Here, sellers can gather vital customer feedback and leverage real-time sales data for informed decision-making.

A key advantage of selling on Amazon is the availability of Fulfillment by Amazon (Amazon FBA) services. This feature streamlines logistics, customer service, and order fulfillment, ensuring a hassle-free experience for businesses. Moreover, Amazon simplifies the process of listing and selling both new and handmade items, broadening the reach and potential of businesses on its platform.

Shopify vs. Amazon In-Depth Comparison

As you can see, both platforms have their pros and cons. Let’s delve deeper to see which would fit your online business best.

Audience – Shopify vs. Amazon

Shopify and Amazon represent distinct avenues for ecommerce, primarily defined by the audiences they connect you with. Shopify serves as a robust ecommerce platform. It allows users to establish and manage their online stores effectively. However, it doesn’t grant direct access to an existing pool of buyers. This means that while setting up your store on Shopify is straightforward, you’ll need to drive traffic to your site. This requires investment in marketing strategies to attract and retain customers. Fortunately, Shopify equips sellers with a suite of sales tools to facilitate this process.

On the other hand, Amazon is renowned for its expansive online marketplace. It provides immediate exposure to millions of active buyers globally. This instant access to a vast customer base is a significant advantage for sellers looking to quickly establish their products in the market. However, the Amazon marketplace is highly competitive, with numerous sellers vying for visibility. Additionally, sellers must contend with Amazon’s own offerings, further intensifying competition. To stand out on Amazon, sellers often need to invest in paid advertising to ensure their products appear prominently in search results.

The primary challenge with Shopify lies in building your audience from scratch. While this demands proactive marketing efforts, Shopify offers a range of features like SEO optimization, email marketing, and social media integration to support sellers in this endeavor. This platform-centric approach empowers entrepreneurs to craft tailored customer experiences.

Conversely, Amazon’s challenge lies in navigating a crowded marketplace and competing with the platform itself. Despite the competition, Amazon’s vast reach and built-in audience present a compelling opportunity for sellers seeking immediate exposure. Leveraging tools like Amazon FBA can streamline logistics and fulfillment, enhancing the overall selling experience.

Start your Shopify Store today with free trial

Costs – Shopify vs. Amazon

When considering the costs of Shopify vs. Amazon, we have a clear winner. Shopify is more transparent and gives you a bigger bang for your buck. First, let’s examine Shopify’s plans and additional fees; then, we’ll dive into the complex world of Amazon fees.

Shopify pricing

Shopify offers different plans for different business needs. Here’s a summary of the Shopify’s plans:

Shopify plan

Basic Plan: Shopify’s Basic plan is priced at $25 per month, or $19 per month if billed annually. This plan includes a custom domain, unlimited product listings, one staff account, shipping discounts of up to 77%, standard analytics, and 24/7 support.

Shopify Plan: The Shopify plan costs $65 per month, or $49 per month with annual billing. It offers all features of the Basic plan plus five additional staff accounts, shipping discounts of up to 88%, reduced transaction fees, and deeper insights into customer behaviour and site analytics.

Advanced Plan: Shopify’s Advanced plan is priced at $399 per month, or $299 per month with annual billing. This plan provides advanced reporting features, the lowest transaction fees, automation tools to streamline tasks, and up to 15 staff accounts.

All Shopify plans include the ability to manage inventory across up to 1000 locations and a free SSL certificate. You can try any plan for free with Shopify’s three-day trial. For the first three months, you will enjoy a reduced $1 monthly subscription fee. This allows ample time to assess whether the platform aligns with your needs.

Shopify Transaction Fees

Opening a Shopify store offers significant benefits when it comes to transaction fees:

  1. No Third-Party Transaction Fees: When you use Shopify Payments, Shop Pay, Shop Pay Installments, or PayPal Express for processing orders, you won’t incur any third-party transaction fees. Similarly, manual payment methods like cash, cash on delivery (COD), or bank transfers also don’t attract transaction fees.
  2. External Payment Gateways Transaction Fees: If you opt to use an external payment gateway instead of Shopify Payments, transaction fees apply based on your Shopify plan:
    • Shopify Basic: 2% transaction fee
    • Shopify: 1% transaction fee
    • Advanced Shopify: 0.5% transaction fee
  3. Credit Card Fees: Regardless of the payment method chosen, credit card processing fees are applicable. On Shopify:
    • Regular Credit Card Rate: 2.9% + 30¢ per transaction
    • Higher Shopify plans offer reduced credit card rates:
      • Shopify: 2.6% + 30¢ per transaction
      • Advanced Shopify: 2.4% + 30¢ per transaction

By using Shopify Payments or upgrading to higher Shopify plans, you can minimize transaction costs and maximize your earnings from each sale.

Start your Shopify Store today with free trial

Amazon fees

Amazon’s subscription plans and associated fees can indeed be complex. Let’s break down the details for a clearer understanding:

Amazon Subscription Plans:

  1. Individual Plan:
    • Cost: $0.99 per item sold
    • Limitations: Allows selling up to 40 items per month
    • Benefits: No monthly subscription fee; suitable for low-volume sellers
    • Drawbacks: No access to Amazon Sponsored Ads for increased visibility
  2. Professional Plan:
    • Cost: $39.99 per month
    • Limitations: No item-based fees; unlimited items can be listed and sold
    • Benefits: Access to Amazon Sponsored Ads for strategic product positioning
    • Drawbacks: Monthly subscription fee regardless of sales volume

Fees and Costs:

  1. Selling on Amazon Fees (Applicable to both plans):
    • Amazon Referral Fee: Typically around 15% of the total sales price (varies by product category)
    • Refund Administration Fees: $5 or 20% of the refunded charge (whichever is less) upon customer refunds
  2. Fulfillment Fees (FBA):
    • FBA Fulfillment Fees: Charged by Amazon based on the weight and size of your items (ranges from $2.41 to $137.32 per item)
    • Monthly Storage Fees: Calculated based on your daily average volume in cubic feet of inventory stored at Amazon’s fulfillment centers
  3. Total Costs:
    • The total fees you incur will depend on factors such as product category, fulfillment method (FBA or FBM), and any additional services used (e.g., Amazon Sponsored Ads).

Comparative Costs:

  • For example, selling a Bluetooth earbud priced at $23.98:
    • FBA (Fulfillment by Amazon): Incur FBA fulfillment fees and potentially monthly storage fees on top of referral and other selling fees.
    • FBM (Fulfillment by Merchant): Generally lower fees compared to FBA, but you’ll need to factor in shipping costs.


  • Estimating costs accurately on Amazon involves analyzing product weight, category, fulfillment method, and expected sales volume.
  • Individual vs. Professional Plan choice should align with your selling volume and strategic goals (e.g., access to Amazon Sponsored Ads).
  • Start your Shopify Store today with free trial

Setup time – Shopify vs. Amazon


Whether you’re selling a single old motorcycle jacket or building an ecommerce empire, the key is to ensure that you have an enjoyable selling experience. Fortunately, both Amazon and Shopify excel in simplifying the process of setting up your online store.

Starting with Amazon, the process is straightforward. Simply set up your seller account, and craft compelling product listings that align with Amazon SEO guidelines. Then, you’re ready to start selling. The best part? Once sales start rolling in, you can anticipate getting paid promptly.

If you opt for Fulfillment by Amazon (FBA), shipping logistics become Amazon’s responsibility. This can be a significant relief. Despite this, you retain some control over the process. For instance, you can designate certain products for exclusive Prime free shipping, a move that’s been known to sway 60% of online shoppers towards making a purchase.

On the other hand, Shopify provides a user-friendly and accessible platform for launching your online store. Unlike many other website builders, Shopify guides you straight to the dashboard upon setup. This will allow you to begin adding products and configuring payment details without delay. While building your Shopify store may require some additional time investment, the platform offers plenty of free and paid themes to streamline the process.

Besides, the Shopify dashboard offers comprehensive insights into your top-selling products and sales breakdowns. It prioritizes features that enhance sales performance within the ecommerce landscape. Additionally, Shopify has introduced Shopify Magic, an AI-driven text generation tool capable of crafting product descriptions in various tones. This innovation not only saves time on boring tasks like description writing and email optimization but also assists in creating FAQs.

Meanwhile, Amazon has also embraced generative AI technology to automate the creation of product descriptions, keeping pace with the evolving demands of ecommerce.

Design and customization tools – Shopify vs. Amazon

Amazon’s interface offers limited customization options. This can constrain your ability to establish a distinct business identity and stand out from competitors. On Amazon’s homepage, your products are showcased alongside others under Amazon’s branding. This will make it challenging to direct traffic exclusively to your store.

Nevertheless, there’s a workaround for this limitation: creating a brand storefront on Amazon. This feature allows you to curate a dedicated space that showcases your brand exclusively. Within this storefront, you can select from various templates, incorporate images and videos, and present your brand in a manner that resonates with customers. 

However, to qualify for this, you must meet one of three criteria: being an Amazon seller enrolled in the Brand Registry, a brand selling directly through Vendor Central, or an agency representing either of these entities. 

In contrast, Shopify emerges as a leading ecommerce platform that empowers sellers to fully customize their online stores and cultivate a strong brand identity. Upon opening a Shopify account, you gain access to a diverse array of 140 themes tailored to suit various brand aesthetics, categorized by themes such as sports, clothing, and accessories. The platform’s intuitive website builder simplifies the process for beginners. Hence, enabling them to swiftly launch their own standalone online stores.

Shopify offers a selection of 12 free themes and over 120 premium themes, priced between $100 and $400. These themes are highly customizable, allowing you to personalize and modify them to create a truly unique design and enhance the overall customer experience. Designed specifically for online stores, Shopify’s themes are optimized to captivate customers and drive engagement. This flexibility and emphasis on customization distinguish Shopify as a favored choice for businesses seeking to establish and differentiate their online presence.

Start your Shopify Store today with free trial

Apps and integrations – Shopify vs. Amazon

Shopify boasts a vast app store stocked with thousands of apps and integrations geared towards enhancing marketing, analytics, customer support, and other crucial aspects of ecommerce. While many of these apps come with additional costs that can accumulate over time, they offer valuable functionalities for optimizing your store’s performance and customer engagement. Conversely, Amazon provides a suite of tools like Amazon Advertising, Sponsored Products, and the Brand Registry to amplify product visibility and marketing efforts within its platform.

For sellers interested in exploring Amazon’s product offerings, the Amazon Seller Central App serves as a valuable resource. This app facilitates the creation of coupons, solicitation of product reviews, and enrollment in Enhanced Brand Content. The latter feature replaces standard product images with professionally shot videos that effectively showcase your brand, potentially boosting sales conversions.

Shopify, on the other hand, equips users with an impressive array of ecommerce tools designed to drive sales growth efficiently. Among its standout features are abandoned cart recovery, a robust inventory management system, automatic tax calculation, a logo maker, multichannel selling capabilities, and seamless app integration.

shopify app store

Print-on-demand App for Shopify and Amazon

A particularly appealing feature for both Shopify users and Amazon sellers is the accessibility of print-on-demand dropshipping services that seamlessly integrate with online stores. Providers like Printify enable artists, fashion designers, and brands to transform their designs into tangible products without maintaining inventory. This model empowers sellers to offer custom products, from apparel and accessories to home decor items, catering to diverse customer preferences.

Integrating Printify with your Amazon or Shopify store opens up countless of printing options across various product categories. Whether it’s apparel, accessories, or home decor, the integration covers everything from printing and packaging to direct shipping to customers, freeing up your time to focus on product design and business expansion.

printify POD

For aspiring clothing brands, the print-on-demand business model presents an attractive entry point. Custom clothing items like t-shirts, hats, sweatshirts, and dresses can showcase unique designs, with staples such as custom t-shirts and hoodies serving as popular starting points due to their enduring appeal and versatility in fashion. This approach offers a low-risk avenue for entrepreneurs to launch and scale their clothing brands with minimal upfront investment in inventory.

Start your Shopify Store today with free trial

Support – Shopify vs. Amazon

Amazon is recognized for its robust customer support system, which caters to the needs of both buyers and sellers. Within Amazon Seller Central, you will have access to a wealth of resources and guidance, ranging from detailed setup and management guides to optimization tips for product listings, and assistance with shipping, returns, and refunds. Additionally, Amazon maintains a dedicated team of customer support representatives available around the clock to address any issues that arise. Despite these resources, navigating Amazon’s support system can be challenging, with options including requesting a call from Amazon or submitting support requests via forms. Community forums also provide avenues for discussion, though the support process is not always streamlined.

In contrast, Shopify offers a comprehensive suite of help options designed to accommodate its diverse functions and tools. This includes 24/7 phone and live chat support, social media assistance, access to forums, email support, video tutorials, and specialized support from advanced specialists. Shopify’s Help Center is rich with articles, guides, video tutorials, and forums tailored to help users develop new skills and troubleshoot challenges.

Notably, Shopify introduces Shopify Sidekick, an AI-powered chatbot capable of addressing inquiries and automating specific tasks to streamline user experience. Moreover, the Advanced Shopify plan enhances support capabilities with enhanced 24/7 chat support, ensuring that users receive timely assistance and guidance tailored to their needs. This comprehensive support infrastructure underscores Shopify’s commitment to empowering users and fostering success within its ecosystem.

How To Choose Which Platform To Sell On?

How To Choose Which Platform To Sell On?

Amazon offers unparalleled advantages in terms of customer reach, instant credibility, reliable order fulfillment, and valuable customer feedback. For businesses, big or small, seeking to boost sales or expand globally, Amazon’s platform and tools provide a powerful avenue to achieve ecommerce goals efficiently.

On the other hand, Shopify delivers flexibility and scalability to accommodate a diverse range of ecommerce ventures, whether you’re a creative entrepreneur, a burgeoning startup, or an established brand. With Shopify, you retain full control over your online store, along with access to robust customization tools, multi-channel selling capabilities, and reliable 24/7 customer support.

Ultimately, the choice between Amazon and Shopify depends on your specific business objectives and priorities. Each platform offers distinct advantages tailored to different business needs. If you find it challenging to decide between the two, consider leveraging both platforms synergistically to maximize your online store’s reach and potential.

Final Thoughts: Shopify vs. Amazon: Which Platform Is Best For Your Business?

Deciding between Shopify and Amazon hinges on a nuanced understanding of your business goals and operational requirements in the expansive realm of ecommerce. Shopify provides extensive flexibility and control over your online store. It offers robust customization tools and scalability to cater to various business types, from creative entrepreneurs to established brands. This platform empowers you to build a unique online presence tailored to your brand identity and customer base.

Conversely, Amazon boasts unparalleled customer reach and instant credibility within its vast marketplace. For businesses aiming to expand globally or increase sales through a trusted platform with efficient order fulfillment and valuable customer feedback, Amazon can be an attractive option.

Ultimately, the decision between Shopify and Amazon rests on the specific objectives and priorities of your business. Some businesses may benefit from utilizing both platforms simultaneously to leverage their respective strengths and maximize market exposure.

By carefully assessing your business needs and growth strategies, you can make an informed choice that aligns with your vision and sets the stage for success in the competitive ecommerce landscape. Each platform offers distinct advantages—whether it’s Shopify’s customization or Amazon’s extensive reach—and aims to capitalize on these strengths to propel your business forward and achieve its full potential online.

Start your Shopify Store today with free trial

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