When we build a business, the most important thing is to be able to collect and trace our customer’s payments. This can be achieved through sales process automation. You only need to focus on getting enough traffic to your live stream and give your sales pitch. The rest will be handled by the automated funnel. Else, you can also run ads to the sales funnels as well.
There are many people who sell through live streams nowadays, but their lack a sales system. They’re tracking the order manually. This might leads to wrong delivery when the order number increases. They will also need a system to follow up and increase the cart value.
Instead, you should build a dedicated sales funnel with a series of pages for potential customers to go through. You introduce your product and give your sales pitch in the live stream. Then, direct them to click the link and the pinned comment. From there, they will be directed to your landing page. And, this is very important as you can have lots of different cross-sell and upsell in your sales funnels.
Sales Process Automation – Step by Step
If it were for me, my sales process will be like this. From the live stream, I’ll have a different sales funnel to be built for each product as the product value ladder will be different.
For instance, I’ll be collecting their details on the landing page through a 2-steps order form. I’ll add them to my email list for further follow-up. Well, sometime people might have some emergencies and leave the page without completing the purchase. We call this group of people “hot traffic”.
They know about our products and offers and are ready to take action and make the purchase. We just need to follow up and give better offers and reminders to them. This is so they will take out their credit cards and make the purchase.
Then, on the next page, we can offer them a One time offer (OTO). The product offered here can be either a complimentary product or more of the same products with better deals.
For example, one of the products that we’re promoting – Organifi. In Organifi, they’re offering 3 different bundle options, 1 bottle, 3 bottles, and 6 bottles on their landing page. Then on the upsell page, they offer another 3 or 6 bottles for a cheaper price per bottle. And last, they’ll offer a monthly recurring plan. The customers will pay monthly fees and get the juice delivered to them every month.
How Do We Build The Sales Funnel?
For this, we will be using ClickFunnels to build the entire sales funnel and integrate with third-party autoresponder platforms like GetResponse to build our email marketing system. If you haven’t heard about ClickFunnels, you can register for a 14-day free trial.
On the dashboard of ClickFunnels, there are 3 options. Collect emails, sell products, and host webinars. For this funnel, we’ll be using the sell-the-product template.
You can see from the picture on top, once we selected the funnel template, ClickFunnels will create the entire funnel with all the required steps. For this sales funnel that we’re going to build, we will be only keeping 3 steps instead of 5. We will be combining the squeeze page, sales page, and order form into 1 page by using a 2-steps order form. Then, the funnel steps are followed by an order confirmation page for upsell offers and last a Thank you page. Below, is a 2-step order form template from ClickFunnels.
You see here, the sales page and order form, together with the opt-in form are all integrated into this page. We just need to customize it based on our products and it is ready to launch.
Upsell Page in ClickFunnels
Next, we’ll be adding products to the order confirmation page. This page needs to be clear and a no-brainer. You can see from the page below, it is a yes & no question for them to answer. If they click yes, they will be auto-billed based on the credit card information they enter on the first page.
Order Confirmation & Thank You Page in ClickFunnels
And our last step is the thank you page. In this thank you page, our aim is to let those hyper buyers make more purchases and link back to our business. For example, if you have other products or an eCommerce site, you can direct them to there below your confirmation information.
Or if you’re using social media only, you can urge them to follow or subscribe to your page. Here you can offer them some exclusive discount to motivate them to take the action.
Now you’ve your sales funnels fully built, time to test them out. Start your live stream now. But this time, instead of manually capturing those customers’ details, send them over to this sales process. I’m sure that you will see the difference.
Not only that by having a sales process automation, you can save much of your time and staff effort but get bigger returns.
Summary – How to build sales process automation
Sales process automation is very important for every business, so you can duplicate more salesmen in your business. You as a boss don’t need to be there all the time to run the business.
If you think that you need more training on bringing or scaling your business online, you can join your first funnel challenge. It’s a 30-days training focusing on how to build an online business from scratch and how to scale to over 6 figures.