With the advancement of technology, online marketing tools have been simplifying the process of doing business online. Both ClickFunnels and GetResponse have been to top platforms in their markets that optimize the online presence of businesses.
They have not only made it easier for a solopreneur to start and earn online. It is also possible to integrate all features you need under one platform so you don’t need to navigate to all different areas for different purposes. Integration of both tools is crucial to achieving your business goal like generating leads, increasing sales, and retaining customers.
What is a ClickFunnels Sales Funnel?
A sales funnel is a sales process in which you lead your potential customers to your storefront and nurture them to be your customers and repeat customers. The same process works for the online and offline world.
In the sales funnel, we’ve 4 stages that we walked our potential customers through. Awareness, Interest, Desire, Action
Sales Funnel Stages Explained
Stage 1: Awareness
In this stage, people don’t know your business exists. They don’t know you and what you’re offering. This is why we use both GetResponse and ClickFunnels to create awareness on social media platforms and as a communication tool for email marketing. Bringing in the potential customer to our business.
Stage 2: Interest
In this stage, you’re introducing your business to them and making them interested in what you selling. By offering them some free lead magnets or guides to exchange their contact details.
Stage 3: Desire
Once they reach your sales page or store, here you need to give them more reasons to purchase from you. For example, it can be a one-time offer, bundle sales, or freebies that increases your value compared to your competitors. Software like ClickFunnels and GetResponse are created to do this. You can have pop-ups that welcome them, and offer them some deals with your registration form. This will increase their desire to buy from you.
Stage 4: Action
In this final stage, what you want is to get them to take action and make the purchase. Your offer in stage 3 needs to be irresistible so that anyone cannot refuse it. They need to say yes to it.
Final stage – Customer Retention
Converting your existing customer is easier than converting new customers because they already know you. Know what you offer and the quality of your service or product. This is why you want to offer them more items through one-time-offer upsell/down-sell and even email marketing to share new offers from time to time.
This is what software like ClickFunnels and GetResponse do. They both are great in these.
What is ClickFunnels?
ClickFunnels is online software that helps people to build their sales process. A software that is optimized to build the best sales funnels to increase your conversion rate. A sales funnel is breakdown into several pages in ClickFunnels and each page will have its own functions. Your potential customer would just need to make a simple decision of “YES or NO” in every step of the sales funnel.
Let me share a bit about how ClickFunnels was built. There was this entrepreneur that makes money online struggling to get his sales to funnel, web design, and copywriting all to be built as and when he needs. Typically it takes a week or 2 for his team or the outsourced company to build one and come back to him. Also, it costs over $10k for him to build one. So, he had the idea of building this software that makes it easier for the online business owner to build their sales funnel within hours.
As he knows the struggle of online business owners, ClickFunnels is designed and built to let you create an entire funnel using ready-made templates so you don’t need to start from scratch. But modelling the top converting sales funnel works. Don’t copy, but learn. Learn from what works but do not reinvent the wheels.
How ClickFunnels Works
To start, you can claim your 14-day trial of ClickFunnels here. During the free trial period, you can have full access to all the features in it. And only after the 14 days, you’ll get charged based on the plan you select. If in the event you decided to stop it within 14 days, no charges are to be made.
Once you had the free trial account setup, you can go through all the tutorials in ClickFunnels to learn how to build a high-performance sales funnel. Also, we’ve provided some useful step-by-step guides for building the sales funnel from scratch.
If you’re a beginner or have never built one before, fear not. You can start with the templates and utilize the drag-and-drop functions to build yours. To add on, there are different integrations that you can add to your funnels. For instance, the most important ones, are the payment gateway, autoresponder, WordPress Sites, E-commerce sites, and so on. All these are important to collect payment and communicate with your customers.
1. Ready-made Funnel Templates
ClickFunnels is like a huge Lego set where you can add different building blocks to your page with just a few clicks.
Also, you can start with 3 main funnels a lead funnel, a sales funnel, an event funnel, and a membership funnel. Each funnel is designed to work as it is and focuses on its goals.
- Lead Funnel: This funnel focuses on collecting leads that are directed to your landing page from your traffic source. Typically, will consist of 2 pages. Lead page and thank you page.
- Sales Funnel: This Funnel focuses on converting leads into sales. For this, we will have 3-5 pages depending on your offer. It starts with a landing page/sales page, then upsell page, and thank you page.
- Event funnel: This funnel is extremely useful to sell tickets and fill your events. We’ll have 4 pages here. Page 1 for webinar content and “ticket” selling and then thank you page or reminder page for the webinar. Page 3 will be a webinar reminder or webinar page and the last page for a webinar reply.
- Membership funnel: This is my favourite funnel. As it helps to serve my paid members and fulfil my online courses or members area.
With ClickFunnels, you can expand the functions with external tools like payment gateway, autoresponder, and other platforms through one-click integration.
3. Drag & Drop Visual Editor
When you want to customize a landing page in ClickFunnels, it\’s easy as drag and drop. You can start by choosing a simple template as your baseline to start, and then add on specific elements or change the elements by just drag and drop to your desired locations.
4. Clone Funnel
Like what a template does, if you have got high converting funnels that provide great results, you don’t need to build another one from scratch. Just clone it with one click and edits the elements to match your content.
If you would like to share your funnel with your customers or friends, it is very simple where you can generate a share funnel URL to be shared. Anyone who clicked on the URL will get the exact funnel you have.
6. Website Hosting Included
With ClickFunnels, you can easily add your domain name to your account. And all the rest will be handled by ClickFunnels. Unlike the WordPress self-hosting method, where you would need to have your own hosting setup.
7. A/B Testing
A/B testing is one of the most important for online marketing. When you design your page, it is more important that you know which design works and how it will convert best. I had included everything about A/B testing here.
With ClickFunnels, you can run A/B testing easily by just cloning your page and modifying the element you want to test. Furthermore, you can set the amount of traffic you want to send to each page. This makes it very easy to run a split test for your page.
8. Conversion Rate Tracking
Knowing your number is the most important in online business. By understanding your visitor’s behaviour, you can optimize your sales page and funnel to convert better.
This includes knowing how many people visit which page and how many conversions happen in each step of the funnel. This can be easily done with ClickFunnels.
In your ClickFunnels dashboard, you can easily view all these data on one page.
9. Built-In Email AutoResponder
Follow-up is a very important element in every business. You can’t just let your potential buyers out there hoping for them to visit your site or buy from you. There are too much competition and distraction out there. People don’t remember you if you don’t follow up.
For ClickFunnels, you have an option of using the Follow-Up Funnel feature, which is available for Platinum users. Or integrate with a third-party autoresponder like GetResponse, Aweber, or MailChimp.
10. Membership Site
When we want to sell a high-ticket recurring program, having a membership section is the most crucial. With a membership site, we can charge them monthly in order to visit the member’s only content.
With ClickFunnels, you can easily create a membership site just like how you create a sales funnel with the membership template.
11. E-commerce Feature
Compared to an e-commerce site, ClickFunnels focuses more on building a sales funnel. It simplifies the sales process and increases the conversion rate by closing the sales within 1-2 pages. Not only that, any subsequent sales can be done with just one click. Without the need of filling up all the information again.
What is GetResponse?
GetResponse was an email marketing software and is one of the best in the industry. I even integrate it into my ClickFunnels account as Autoresponder. But now, GetResponse had evolved into marketing software to create content, increase traffic and boost online business sales. It’s also the key in task automation such as email autoresponse which is useful for scheduled email sequences and welcome email automation.
Now, GetResponse also supports auto funnels, landing pages, webinars, autoresponder messages, and eCommerce store management.
1. Email Marketing Autoresponders
Autoresponders are automated emails or messages that you sent to your customers based on activity. For example, when they sign up for your email list, we will send them the onboarding email series to welcome them and tell them what to expect. Then, for the daily newsletter, you can also create and send it to dedicated lists.
Email marketing is the core of GetResponse. It starts as an Autoresponder and grows to be a comprehensive solution for digital marketing. Hence, they are doing a very good job here.
2. Drag and Drop Autoresponder Workflow Creation
I had used a few different autoresponders in my online business, and this is one of my most loved features.
Creating an email marketing automation workflow has never been so easy. You can select the entry point for the email marketing flow, and which message to send at which time interval. Everything can be seen on a page and tweaked easily with drag and drop.
3. Create a landing page
Yes, you can also create a landing page with GetResponse with any payment plan. As mentioned in the previous section, GetResponse had expanded from being an email marketing tool to a digital marketing tool with new features. The features are very user-friendly and responsive which gives you the ability to maintain the appearance quality on different devices.
You can use these landing pages to grow your email list and even (with some further integrations) sell products. You can also easily add a Facebook pixel, signup forms, pop-ups, countdown timer, and other e-commerce tools to your landing pages.
Hosting Webinar is one way to educate and converts high ticket products. You can host webinars for up to 1000 participants and get the webinar to be stored for up to 20 hours with GetResponse in case anyone needs a replay. Not only that, but you can also integrate the autoresponder with the webinar and send out reminders when it comes.
A split test is one of the most important things to optimize the online sales process and get more sales. Getresponse lets you compare the performance of 5 messages at a go to find the winner.
Data is gold. Being able to analyze different data from your campaigns will let you scale your business effectively. You can have the email open rate, link clicks, ROI, metrics, and performance all in one dashboard.
With data, you can know which email works best. Having the highest open rate and conversion rate. By analyzing the pattern or structure of the email marketing campaign, you can effectively increase the conversion rate for your business.
ClickFunnels currently only offers 2 pricing options.
The first plan is $147 per month, and you get up to 20 funnels, 1 admin user, 1 custom domain, and one billing integration.
While the second plan is $197 per month, and you get 100 funnels and 5 admin users, and some other cool gadgets.
Most importantly, though, ClickFunnels offer a 14-day free trial so that you can try it out for free without any sort of commitment.
GetResponse has four different pricing options.
The first is $19 per month and includes autoresponders, landing pages, and Facebook ads, as well as lots of email marketing capabilities.
The second is $59 per month and adds an automation builder, webinar service, and even some sales funnels.
The third is $119 per month and adds paid webinars and more generous restrictions on features.
Also, note that each of these plans’ prices will change based on the list size limit you choose.
And before you choose a plan, GetResponse has a 30-day free trial that doesn’t even require a credit card — so give it a go and see what you think!
Summary – ClickFunnels vs GetResponse: Which One Should You Use?
As a user of both platforms, both are awesome platforms in their own field.
Making a choice between both is very difficult. Don’t worry as you can get a free trial for both ClickFunnels and GetResponse to try it out before deciding.
You can decide on either one platform, or like me, leverage the best of both platforms to make your campaign successful.