You heard a lot about what is a sales funnel and how sales funnels can help to grow your business. But what exactly it is to implement a sales funnel for your business online?
Today, we are going to share the 7 most used sales funnels that most businesses implement for their business online.
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1. Tripwire Funnel – Sales Funnels For Business
Tripwire is a low-ticket front-end product that is so irresistible people have to purchase it. It’s something that doesn’t really need much thought before making the purchase decision. It can be a free+shipping product or some sort of offer that the perceived value of the item the buyer is getting is higher than the money they pay.
After they put in their credit card, you can then upsell them your more expensive products through Order Form Bumps and One Click Upsells or Downsales. You can have multiple upsell in our funnel selling a complementary product but be careful and don’t over-upsell.
The Tripwire Funnel is designed with 2 step order form on the first page, so you collect their contact details first, and then only enter the credit card information for payment. Why do we want to have 2 steps? Well, even if they end up not completing the purchase for whatever reason, we already have the contact details so that we can follow up with them via email or messenger. We can also retarget them if we have Facebook Pixel installed.
Followed by Upsells and Downsells, we can increase the Average Cart Value by offering a complimentary product. Typically, the goal of this funnel is to break even on ad-spend, then ascend paying customers to higher-ticket offers on the Thank You Page.
Here’s what the product launch funnel looks like:
- Page 1: Two-Step Sales Page.
- Page 2: OTO Page.
- Page 3: Offer Wall Page/Thank You Page
- Page 4: Downsale Page
How To Use Tripwire Funnel for Selling Physical Products
For example, if you have a book to sell. In the upsell, you can have a bundle offer like get the second one with 20% off and another upsell with another 20% off. Don’t think people won’t be buying multiple copies of the same item. This is psychology. We want to tell them the more they purchase, the cheaper they will be. And, they can share it with their friends and family which makes sense for them to purchase more.
Otherwise, if you’re selling a phone case, for example, you can upsell to other phone accessories like a headphone or wireless chargers and if they reject the upsell, you can down-sell them to an additional case.
Designing the sales funnel is interesting, but you just need to test it out to see which combination works best for your market. Not to forget, on your final page, the thank you page always has an offer wall to remind them of all the offers they missed and other offers available in case there are some hyper buyers who want to make more purchases.
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2. Webinar Funnel – Sales Funnels For Business
A webinar funnel is a sales process that is used to sell your webinar ticket, get people to join your webinar and also sell your products at the end of the webinar.
On these few pages, you are registering them as your webinar participants, and at the same time converting them into a lead. After they sign up, you can start sending them emails introducing you and your company. And then provide values and insights about the webinars to hook them to join the webinar. Not only that, but you can also send a reminder email 1 day and 3 days before the webinar to remind them to join on time. This is to prevent them from missing out on some important information during the webinar.
Then, once you have the webinar funnel ready, you can start driving traffic to the page. It can be through a paid ad, email newsletter promotion or social media promotion. These people will be sent to the webinar registration. After they complete the signup, they will be directed to the Thank You page. Finally, they will be attending the webinar live or recorded session.
Ideally, you should have the webinar once or twice a week when you are starting out. And then, have the recorded webinar run for another two days in the week.
When you are running live, make sure to get your team to check the data and review the webinar session word by word to see. This is to see which parts work well and which need to be optimized.
This is exactly why you should run live twice a week in the beginning, to collect enough data to optimise the webinar script.
Webinar Sales Funnel
Here’s what the product launch funnel looks like:
- Page 1: Webinar Registration Page.
- Page 2: Webinar Confirmation Page.
- Page 3: Indoctrination Pages.
- Page 4: Webinar Replay.
It starts with a webinar registration page and the webinar confirmation page after they complete registration.
Then, you are going to send the indoctrination pages to remind them about the webinar. And also for those who gave you their contact details but have not signed up, you can get them to sign up here.
And finally, it’s the live webinar session.
A webinar is a proven process to close potential customers at a higher price point. They are going to go through the entire 1 hour or longer session with you where you can remove their objections to your presentation.
Not only that, they already invest their time to stay with you during the session. By giving out something, they want something back.
It can be two ways. First, the value of the lesson you taught them during the webinar session. And second, the value you are going to provide in your paid products to help them remove their pain and resolve their problem.
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3. Auto Webinar Funnel – Sales Funnels For Business
An auto-webinar funnel is exactly the same as a webinar funnel. Except it is not a live webinar.
Basically, you don’t start with an auto-webinar funnel. You should instead run live webinars and optimize your presentation script first. Only after you get a proven-to-convert webinar presentation that your target audience is willing to buy, then you start the auto-webinar funnel.
Otherwise, you will be wasting your time and the marketing efforts to bring them in.
Differing from a webinar funnel, for an auto-webinar funnel, you can run the webinar almost instantly when someone signs up for the webinar.
For instance, one of the common practices for the auto webinar funnel is to provide three sessions for the target participants to choose from. The sessions will be 30 mins, 12 hours and 24 hours from the registration.
By doing this, you give them options to join when they are available. And at the same time, limit the session to be available within the next 24 hours only. This is a way to provide a sense of urgency and scarcity to get them to join the webinar as soon as possible.
Here’s what the product launch funnel looks like:
- Page 1: Webinar Registration page.
- Page 2: Webinar Confirmed page.
- Page 3: Indoctrination page.
- Page 4: Webinar Broadcast page.
- Page 5: Webinar Replay page.
This will increase the number of people who watched the webinar reply.
Webinar Automation
By doing this, you are duplicating your live webinar effort and selling more tickets out of the same session that you already did. And, what’s more, is that you are not required to be there all time to present and pitch.
Everything will be run on autopilot. Once you have the masterpiece of your webinar recording, you just focus on lead generation and send them to the auto webinar funnel.
Then, everything is automated for you. Your webinar is live even if you are travelling or sleeping.
Follow Up Sequence Post Webinar
What is more interesting is, that after the auto webinar session, they have grouped accordingly into your follow-up email sequence.
- Those who signed up but didn’t join will be prompted with questions to check why they decided not to join.
- Those who joined but left in the first 15 mins. You can get feedback like why they left after joining for a while. Is it because your webinar is boring or do they feel like it’s not suitable for them?
- Those who complete the webinar but didn’t take your final offer. You definitely want to follow up and close them. These are the group that recognizes your value and effort, but for some reason, they did not buy from you. It may be due to the price, the product not suitable for them or they need more time. This is why you want to follow up and close them.
- Those who complete the webinar and buy your product/service. This group is your buying customer. You can continue to follow up and build relationships with them to sell them more products in the future.
To start, you can build the auto webinar funnel for free with ClickFunnels now.
Build Your First Sales Funnel For Free! Free training included
4. Squeeze Page Funnel – Sales Funnels For Business
A squeeze page funnel is a simple but effective sales funnel for lead generation. Lead generation is a process of generating new leads into your business sales funnel.
A lead is slowly nurtured to be a buyer and then, a repeated buyer or fan of your brand or product.
In a squeeze page funnel, we want to make it as simple as possible. It shall only consist of 2 pages only. Nothing more than that. And the landing page shall only be collecting leads. Not selling. Nothing else.
Page 1 will be a landing page to share your offer and collect their contact details, and the second page will be a thank you page telling them what to expect and how to claim the offer.
Here’s what the product launch funnel looks like:
- Page 1: Squeeze page.
- Page 2: Thank You page.
On the squeeze page, it shall consist of an eye-catching headline, an opt-in form, and a call to action button in basic. Other elements like a short video explaining the lead gen offer and the testimonials can be added if required.
But, don’t over-complicate it. We just want a yes from the page visitors and input their contact details. It doesn’t matter if it’s a short or long landing page. But you only want to collect leads in this step.
When you want to ask for something, make sure you offer something to persuade them to give what you want. Here is why you should create an offer to incentivize them to provide you with their contact details in return for the freebies you offer to them.
What is a Lead Magnet
In order to do this, you can offer them a free lead magnet. A lead magnet is something marketers offer to their visitors to exchange their contact details. The lead magnet can be an eBook, cheat sheet, webinar, report, or other things you can duplicate easily and fulfil without requiring a huge cost.
Hence, digital products or PLR products are normally lead magnets.
The ultimate secret to increasing the opt-in rate is to provide an irresistible offer and your lead magnet shall be so good that the person will definitely want it.
Build Your First Sales Funnel For Free! Free training included
5. Product Launch Funnel – Sales Funnels For Business
A product launch funnel is a sales funnel designed specifically for product launches.
Differing from a normal product sales page, a product launch funnel is like a new movie release where there are a few trailers before the actual release.
The trailer will be the video sales letter to reveal the product part by part. And at the end of the final video, you will present them with the product offer.
With this, your potential buyers are following through with the entire product launch process. If your first few videos are able to catch their attention, they will be looking forward to your upcoming videos and also waiting for your product launch.
Here’s what the product launch funnel looks like:
- Page 1: A squeeze page.
- Page 2: Video #1.
- Page 3: Video #2.
- Page 4: Video #3.
- Page 5: Video #4.
- Page 6: A product order page.
- Page 7: An order confirmation page.
A product launch video sequence is just like telling the backstory about your product, including the product creation and how it can benefit them.
We recommend structuring the video sequence like this:
Video #1:
Explain your business and your background. Tell them a story of how they will benefit from your product. People will only care about themselves. They don’t care what happens to you, but how it will work for them. At the end of the video, you can bring up the common objections they might have, and promise to answer in the following video.
Video #2:
Answer the most common objections and share how your past customers benefited from your product. And show their interview or feedback on your product.
Video #3:
At this stage, you can reveal a bit about your product and explain what this product can do for them. Then foreshadow the next video.
Video #4:
Reveal the secret. Now, you should reveal what is the product and what the product will do. And then, add a CTA button for them to be directed to the sales order page to complete the purchase.
In between each video, remember to leave a bait at the end of the video so they will look for the next video. Also, you should tell them when to expect the next video. And leave a gap of one to two days for each video so they will be hooked.
If you are not comfortable making the video, or the video is not high quality, then you may use the email option.
Instead of the product launch funnel, you can use a tripwire funnel to launch your product.
For this, you can use a three-page tripwire funnel.
- Page 1: A squeeze page.
- Page 2: A product order page.
- Page 3: An order confirmation page.
Instead of sending videos to introduce the product, you are sending them out as emails. For each email, you are building the bridge between them and the product. The process is similar, but just the way of presenting it is different.
Pro tips: You may use the Soap Opera Sequence for the video creation and email sequence.
To learn more about how to write effective emails, you can get a free copy of “Copywriting Secrets“.
6. Video Sales Letter Funnel – Sales Funnels For Business
For the past three years, video has been the content that is most consumed on both desktop and mobile. Compared to reading or listening, the video combines both experiences into one. Giving a more immersed experience for the audiences to get more information.
A Video Sales Letter (VSL) funnel is a type of sales funnel that uses a video to present a sales pitch to potential customers. The goal of a VSL funnel is to convince potential customers to take a specific action, such as purchasing a product or signing up for a service.
To create a VSL funnel, you will need to create a video that effectively presents your sales pitch and calls the potential customers to action. This can be a standalone video or a series of videos that build on one another. The video should be well-produced and professionally edited, with clear audio and high-quality visuals.
Several key elements should be included in a VSL to make it effective. These include
A Strong Video Introduction
The opening of your VSL should grab their attention and bait them to watch the rest of the video. You don’t need to introduce yourself at the beginning of the video as it is not important for them. Instead, explain what’s in it for them.
They will just care about themselves, but not you. This can be achieved through the use of a compelling headline, an interesting visual, or an engaging story.
A Backstory
A backstory is a story where you explain that you understand their challenges and you or your brand ambassador had gone through the same situation. This is very important as you are not bridging them with the solution. Again, it’s all about them.
When they can relate their experience with your backstory, it will be more likely for them to want to know more about your solution.
Maybe they had tried other solutions outside but nothing worked. Hence, they want to know how your solution is different and is able to resolve their problems.
A Clear Problem and Solution
In order to convince your potential customers to take action, you need to clearly identify a problem that they are facing. And then, present them with a solution so good they cannot resist.
Since that’s something they want to solve, they should have already tried so many other solutions out there but no luck. Hence, you need to show and prove to them why your solution is unique. And, why they should try it.
This should be done in a way that resonates with them and makes them feel like your solution is the best option available.
A Compelling Offer
Now, it’s time to present your offer to them and how can buy it from you. Although your solution is good, somehow it will be available somewhere out there. People are going to model your success and build a similar solution.
Therefore, in order to get them to buy from you, you need to craft a compelling offer that is irresistible. Ideally, you are going to make it a bundle offer instead of a standalone product.
Not only that, you should create an offer that the value is much more than what they are paying. Ideally 10 times, and you want to list down how you get the value.
Since the offer is so good, you also want to make it time-limited or quantity-limited so they will get the sense of urgency to take immediate action.
Social Proof
As the product owner or the salesperson, you are going to tell everything good about the product. It seems like a perfect product. Although it might be true, people don’t trust you.
This is why in your video, you can include some interview recordings from your past customers to help build credibility and trust. And then, persuade them to take action.
A Strong Call To Action
The final element of a successful VSL is a strong call to action that tells them exactly what they need to do next. How they can purchase the product.
This could be a button to click to purchase the product, a form to fill out to sign up for a service, or any other action they need to take. This is the most important where you definitely want to point the CTA out and make sure they take action.
Now that your video sales letter is ready, it’s time to look at the actual sales funnel that you are going to build.
Video Sales Letter Funnel Page
Here’s what the product launch funnel looks like:
- Page 1: VSL + Order page.
- Page 2: OTO page.
- Page 3: Offer Wall page.
- Page 4: Downsale page.
On the first page, the VSL+order page, there will be a video that you created previously based on the storyline explained above. On this page, there are a few important elements. The headline, VSL, benefits, contact form, and order form.
As the potential buyers progress through the funnel, you can offer them a one-time offer (OTO) for them to buy more products from you and at last, an offer for those hyper buyers that want to buy more.
And for those shown interest or your previous customers, you can also promote and persuade them to purchase via email. Not only that, you can leverage emails to build relationships and create trust.
It’s important to keep in mind that a VSL funnel is just one part of a comprehensive marketing and sales strategy. In order to be truly effective, it should be integrated with other tactics, such as social media marketing, content marketing, and search engine optimization, to reach a wider audience and drive more traffic to your landing pages.
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7. Application Funnel – Sales Funnels For Business
When you have a high ticket or most premium product, you want to qualify your buyers before they can actually buy it.
That’s what the Application Funnel is for!
When you are selling a premium product, you are not selling the product alone. You are selling the experience. And, since your time is precious, you don’t want to waste everyone’s time. You may want to make an appointment for a session to understand whether both parties are a good fit to work together. Or to conduct a demo session for the product you are selling.
This is like a lead generation process but at a higher level. Because they need to apply to get access.
Here’s what the product launch funnel looks like:
- Page 1: Reverse Squeeze page.
- Page 2: Application page.
- Page 3: Thank You page.
First, you have a reverse squeeze page where you explain to them what they are going to apply. And then,e a CTA to tell them what to do to apply for it.
If they try to leave, the exit-intent pop-up will appear and try to persuade them to just leave their email address. This is the last chance for you to get their email address since they are planning to leave.
And if they decide to proceed from the reverse squeeze page, you will direct them to the application page where they will now fill in the extensive application form and give you their email address, background and why they want to join your program.
Finally, it’s the thank you page where you will tell them what’s next and what to expect.
Final Thoughts on 7 Sales Funnels That You Need To Implement In Your Business
Sales funnels are important for businesses to make more money and grow online.
Although the concept of a sales funnel is similar, there are different sales funnels to be used for different scenarios in a business.
Read more on how to increase the sales funnel conversion rate
A quick recap:
- To sell a physical product: Tripwire funnel, Video Sales letter (VSL) funnel or Product Launch funnel
- To collect leads: Squeeze page funnel
- To sell high ticket products: Webinar funnel or Auto webinar funnel
- To sell a premium product: Application funnel
By having the right sales funnels in place, you can easily scale your business to another level.
Depending on your situation, choose one that fits your business and start building it. You will never regret launching it earlier.
Build Your First Sales Funnel For Free! Free training included
