Ad copywriting is a good way to bring instant traffic to your landing page. As soon as your start paying for it, the ad platform will send traffic to your landing page. Will it be easier to start with the best Ad Copywriting Tips?
With a good ad, getting traffic to your page is not hard. Similar to the traditional paper ad, what you wrote in the ad matters. And, it is the deciding factor of whether the audience clicks on the ad or not.
This is why we would need to learn the art of showing the power of words. Using words to persuade them to click on it.
We call this skill, copywriting. And don’t worry if you can’t write well. Copywriting is just like any other skill, it can be taught, learned, trained, and mastered. In this guide, we’ve put together our top 3 copywriting tips specifically for crafting killer ad funnels.
And today, we will share the 3 best ad copywriting tips to make your ad converts better.
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1. Know Your Dream Customer – Ad Copywriting
When you want to communicate with someone, the most important is to know and understand your target audience.
Who are you talking to?
Without identifying your target dream customer, you don’t know which language or words they use. And someone might even annoy them with your jokes.
You need to know who your dream customers are because you’re not creating desire, you’re channelling it.
Marketing is not getting people to change from a “NO” to a “YES”, but from a “MAYBE” or “DECIDING” to a “YES”.
Hence, you need to know the conversation that is already in the customer’s mind and sync your ad copy with it.
There are 4 things you should identify when talking to your dream customer. (the fears, desires, obstacles, hurdles).
And we call this the epiphany bridge. You are creating a bridge between the audience to the offer.
You have to learn the inner workings of your dream customers before crafting compelling copy.
So… how do you get to know your dream customers?
Call Them
You probably have a friend or family that is your dream customer. Either call them or talk to them. And try to squeeze all the information you need from them. By doing this, the more you know about them, the better your ad copy will be. You can do this by showing them the product, and asking what they love or hate about your product.
Join Forums/Groups
There are forums and groups online for every niche. Join the group and spend 30 mins every day taking part in the conversations. By doing this, you will learn the most common words and the language used by them. You’ll learn a ton about your target market by doing this.
Follow in Their Footsteps
What blogs do your dream customers read? Or, which YouTube channels do they watch? What influencers do they follow? Or, consume the content they consume to get in the right mindset and get an idea of how other experts speak to them.
Researching your target market is an ongoing process. The market is ever-changing, and only by understanding your dream customer well enough, then only you will be able to craft a master copy.
2. Create Curiosity – Ad Copywriting
When was the last time you focus on some content online?
Probably not, unless it’s something interesting or your favourite.
Exactly, people only focus on something that they are interested in or curious about. Else, they will just swipe away. This is why TikTok is so popular now, 15 seconds video, swipe up to skip. People can sit there for hours swiping up.
And yes, you need to use curiosity in your copy to convert better.
Most probably your ad will be a Facebook or other social media ad, or even a Google ad. The format of the ad makes it blends into the platform naturally. People might just skip your ad if it does not make there interested and curious.
In your ad, you want to hook them with bait. As your sales do not happen on the ad itself, you don’t want to tell people everything you’re going to give them right away. Instead, you should only reveal them on your landing page after they click the link.
Sample of Ad Copywriting
Imagine, for instance, that I’m selling some stuff in the fitness industry. Is it more compelling if I say…
- Keto recipe to lose weight in 30 days
Or if I say…
- Abs are built in the kitchen but not the gym. Get fit in 30 days Without counting calories or spending hours at a gym.
The first one tells you what you’re going to get. It’s straightforward and boring. Your audience might have seen it out there thousand times.
The second one tells you the result you’ll get, and give a new idea of abs building. Also, the Without…. Part has removed the pain and obstacles they are facing. Not only that, the overall headline doesn’t reveal the details product or service, making them click on the ad and learn about the details on the landing page.
Every product is different. And it’s up to you to determine whether or not you need to dive into the details. But always remember, curiosity & results sell better than systems and features.
People buy based on emotion and justify with logic.
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3. Format Using Hook, Story, and Offer
Now, starting to write from scratch is very hard. You have no idea of how to start and what to write. Also, not sure what works.
Good copywriting starts with proven techniques and scripts.
And, we call this “Hook, Story, Offer”.
This script formula does not only works for ad copy but any copy you need. Your landing page, video sales letter, sales copy, email and etc.
Hook (Emotion)
It’d be nice if people gave you their attention for free, but they won’t. You’ve got to earn it. And you can earn it by hooking them with curiosity. In your ad, you are throwing out the bait, getting their attention, and hooking them. With your headline and featured image(s), the only goal is to capture your target market’s attention. Don’t rush to explain your product or try to close them on an ad. An ad is only used to bring customers to your landing page. The closing part happens on the landing page.
Story (Emotion)
Capturing people’s attention might be nice, but it’s not enough. You’ve got to keep their attention. The easiest way to do that is by telling a compelling story. This story should be relatable to your dream customers, and easy to read. The story could be about you or it could be about one of your past customers who got staggering results. And, the key to a great story is to not rush too fast.
Offer (Logic & Fear)
If you’ve done your job right, you’ll have hooked your reader and told them a compelling story. And, the story should seamlessly lead into the product or service that you’re going to offer. From there, it’s about presenting them with an irresistible offer that they will just want to get it.
That’s really important.
If people feel like you’re just special, trustable, and can bring value to them, they are going to buy from you.
In fact, it works extremely well.
Try it for yourself.
Final Thoughts – Best Ad Copywriting Tips
Copywriting is a high-earning skill. Due to its power in closing more sales with words, people think that it’s very hard to learn.
That’s not the truth. In fact, copywriting is a skill that can be learned and mastered.
The three tips above are some of the most important (least talked about) lessons to improve your ad copywriting skills. Use them.
In order to master it, the best way is to learn from the expert. And to learn from an expert, you can do two things.
- Sign up for a copywriting course for $500 or more and attend the 2-3 days intensive course. Master it at the end.
- Get Our Top-Secret Copywriting Formulas For FREE
Either way or both you choose, in the end, practice makes perfect. The only way to get better at anything is to do it.