First of all, what is a bridge funnel and why do you need one for your business? A bridge funnel is a pre-frame page where you explain what your visitors will be expected to present on the next page before you send them to the sales page. For example, we always start with a squeeze page to collect their contact details for future follow-up. And on the second page, after they submit their details, you don’t directly send them to your sales letter page.
This will be too obvious that you\’re just trying to push them to make a purchase. But instead, between the lead page and sales page, you have a bridge page where you start providing value and tell them what to expect on the next page and why should they click on the button and flow down the funnel. The entire funnel shall look like this:
How To Use Bridge Funnel
Every business needs new leads or new customers to grow the business sustainably. And now, the trend is to move the business online and grow internationally. With the help of the internet, the world is just a click away. With correct targeting and ad strategy, you can tap into different traffic sources instantly.
But, to make it work profitably will be a challenge. As there are so many people trying to make money online, we\’re getting so many ads every day. And with the increasing awareness of online scamming, people typically don’t trust spending money that much nowadays.
From our experience, unless you have a very good irresistible offer, basically it takes up to 7 times before someone decided to make a purchase.
Therefore, it is very important to use a bridge funnel to collect their contact details so that we can warn them about our business before they make a purchase. Don’t mix up a bridge funnel with another sales funnel. Different step in our funnel has their own goal.
For example, the goal of an ad is to get someone to click and go to your sales page. A squeeze page is to convince them to give you their contact details, bridge page is to pre-frame for your next upcoming offer so they are aware of what they will be seeing next.
Email Sequence for Email Marketing
And of course, the follow-up funnel is the most important one as now we are monetizing the contact details and email lists that we build through the bridge funnel to convert. Do have a look at the daily Seinfeld email method and Soap Opera Sequence for how to write better emails for email marketing.
Soap Opera Sequence is effective for onboarding series, when someone gives you their contact details, you will send them a 5 days email series to welcome them to your business and persuade them to complete the purchase.
The daily Seinfeld Email method, on the other hand, is a regular mail that you send out. It is like a drama series that you\’re looking for daily. It may not have very educational content, but it\’s fun and relaxing. So you\’ll be wanted to read more and more every day. Of course, our goal here is to make money. So, in between the email, we\’ll be slotting our offers inside so they will be an invisible offer.