May 20, 2024
Comprehensive Shopify Pricing Plans Guide For Your Online Store

Comprehensive Shopify Pricing Plans Guide For Your Online Store

With over 2.1 million active daily users, Shopify stands out as a prominent player in the eCommerce industry. It offers a streamlined platform for launching and managing online stores. Whether you’re an experienced seller seeking expansion or a newcomer to online retail, this guide serves as a roadmap to help you choose the ideal Shopify plan for your business requirements. But from so many Shopify pricing plans out there, which is the best fit for your business?

In this guide, we’ll get into:

  1. Shopify Pricing Plans: Explore the different Shopify pricing tiers tailored to various business sizes and needs, from basic to advanced features.
  2. Transaction Fees: Understand the transaction fees associated with Shopify payments and how they impact your overall costs.

By the end of this guide, you’ll then be equipped with the knowledge needed to make an informed decision about selecting the right Shopify plan. In addition, we will provide information on other eCommerce platforms to launch and grow your online store successfully. Whether you’re aiming to scale your existing business or embark on a new eCommerce venture, Shopify offers a versatile and user-friendly platform designed to meet diverse merchant needs in today’s digital marketplace.

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Shopify Pricing Plan Overview

Shopify Pricing Plan Overview

Shopify provides various pricing plans tailored to diverse business requirements and budgets. Evaluate both monthly and annual pricing for each Shopify plan, alongside the associated transaction fees that accumulate over time. 

Now, let’s explore the differences of each plan.

PlanPricing (Monthly)Pricing (Annual)25% offTransaction Fees
Starter$5/month5%
Basic$25/month$19/month2%
Retail$89/month$79/month2%
Shopify$65/month$49/month1%
Advanced$399/month$299/month0.6%
Shopify PlusStarting at $2,300/month0.2%

While it’s important to go through the details to find the best Shopify site plan, you can also try Shopify for free. Then, continue to use it for the next three months for $1/month.

Shopify Pricing Plan Overview

Find the Best Shopify Pricing Plan for Your Store

We’ll go over all the available Shopify plans in more detail. We will cover everything you need to know before making a choice for your new or existing website.

Start Your Shopify Store Today – Free trial & Discount Available

Shopify Starter Plan

The Shopify Starter plan stands out not only as the most affordable choice but also as the ideal entry point for eCommerce newcomers. Whether you’re new to Shopify or currently in a trial period, this plan is tailored to start your journey.

Getting started is straightforward—all you need is an image and a brief description of your product.

Key Features of Shopify Starter:

  1. Selling on Social Media: Seamlessly leverage Linkpop to sell on major social media platforms and messenger apps.
  2. Mobile Shopify Point of Sale: Conduct in-person sales anywhere using your smartphone, allowing for flexibility and convenience.
  3. Online Store: Enjoy the benefits of having your own customized contact and product pages. This is complemented by an integrated Shopify checkout for a seamless shopping experience.
  4. Efficient Order Management: Utilize the Shopify Fulfillment Network to manage inventory and fulfill customer orders efficiently. This will free you from direct involvement in the fulfillment process.
  5. Store Analytics: Gain valuable insights into your sales performance and customer behaviour with comprehensive store analytics.

Best For:

  • eCommerce Newbies: Perfect for those venturing into online selling for the first time.
  • Social Media Influencers: Ideal for influencers looking to monetize their social media presence.
  • Casual Sellers: Suited for individuals selling products as a side venture or hobby.
  • Starting and Small Businesses: Tailored for new and small-scale businesses seeking a budget-friendly eCommerce solution.
  • Testing New Ideas: Great for entrepreneurs testing new product concepts or business models.

Pricing and Transaction Fees:

  • Monthly Fee: $5
  • Shopify Transaction Fees: 5%

The Shopify Starter plan offers a cost-effective and user-friendly platform designed to empower individuals and small businesses to succeed in the world of eCommerce. Whether you’re dipping your toes into online sales or seeking to expand your reach, this plan provides the essential tools and support to help you thrive.

Shopify Basic Pricing Plan

When you’ve surpassed the capabilities of the Shopify Starter plan and find yourself needing more advanced features, upgrading to the Basic Shopify plan is the logical next step to unlock additional site functionality and support your business’s growth.

Key Features of Basic Shopify:

  1. Two Admin Accounts: Grant access to two team members within your organization. This will then allow for more streamlined management of your Shopify store.
  2. Custom Online Store: Utilize Shopify’s online store builder to customize and enhance the appearance and functionality of your website. Then, tailor it to your brand and customer needs.
  3. Built-in Blogging Engine: Engage your audience and also improve SEO by publishing articles, updates, and insights directly on your Shopify website.
  4. Basic Reports: Access essential analytics including product performance, finance, acquisition, inventory, behaviour, and marketing reports to gain insights and make informed business decisions.
  5. Shopify Fulfillment: Leverage up to 1,000 inventory locations and enjoy significant shipping discounts of up to 77% from trusted carriers like DHL Express, UPS, or USPS through Shopify’s fulfillment services.

Best For:

  • Individual Sellers: Ideal for independent sellers looking to establish a professional online presence and grow their business.
  • Small Businesses: Suited for small businesses seeking an affordable yet robust eCommerce solution to manage operations and expand their reach.

Pricing and Transaction Fees:

  • Monthly Fee: $25
  • Annual Plan Discount: Save by paying $19 per month when billed annually
  • Transaction Fees: 2%

The Basic Shopify plan offers a cost-effective solution with enhanced features designed to support your business as it scales. Besides, it provides the ability to customize your online store, engage customers through blogging, and access valuable analytics. This plan provides the tools necessary to take your eCommerce venture to the next level.

Start Your Shopify Store Today – Free trial & Discount Available

Shopify Retail Pricing Plan

This Shopify pricing plan offers comprehensive tools designed to simplify inventory management, staff collaboration, and customer interactions. This makes it an excellent choice for retail businesses with both online and physical storefronts.

Key Features of this Shopify Plan:

  1. Two Admin Accounts: Provide access to two team members to manage and collaborate on store operations efficiently.
  2. Unlimited Point of Sale Logins: Enable your entire team to process in-person sales seamlessly across all your retail locations.
  3. Spotlight Theme: Customize your Shopify store with a distinctive look using the Spotlight theme, which allows you to showcase your brand through cover photos, logos, and theme customization options.
  4. Shopify Fulfillment: Access up to 1,000 inventory locations to manage stock efficiently across your retail and online channels.

Best For:

  • Retail Businesses Selling Online and On-Site: Perfect for businesses with physical retail locations looking to expand their online presence while managing operations centrally.

Pricing and Transaction Fees:

  • Monthly Fee: $89
  • Annual Plan Discount: Save by paying $79 per month when billed annually
  • Transaction Fees: 2%

This Shopify plan combines essential and advanced features tailored for retail businesses. It will then allow you to efficiently manage your inventory, empower your team, and create a cohesive online and in-store shopping experience for your customers. Besides, with tools like unlimited Point of Sale logins and customizable themes, this plan enables you to optimize your retail operations and enhance customer engagement across all touchpoints.

Shopify Pricing Plan

The Shopify Standard pricing plan is designed to provide robust support for businesses experiencing growth. Besides, it offers advanced features beyond the Basic Shopify plan along with reduced transaction and credit card processing fees.

Key Features of Shopify Standard Plan:

  1. Five Admin Accounts: Grant access to your store’s admin panel for up to five team members, facilitating efficient store management and collaboration.
  2. Shopify POS Pro: Access the full capabilities of Shopify’s Point of Sale system for your entire team. This includes `features like automatic discounts and comprehensive retail store analytics.
  3. Professional Reports: Generate detailed reports to track your business performance, including sales, retail insights, and profit analysis, aiding informed decision-making.
  4. Shopify Markets: Utilize Shopify’s cross-border management tool to create customized shopping experiences for diverse customer groups, target specific countries, and streamline global expansion efforts.

Best For:

  • Retailers with a Large Team: Ideal for businesses with multiple team members requiring access to advanced store management tools and analytics.
  • Online Businesses Seeking Rapid Growth: Suited for online businesses looking to scale quickly with enhanced capabilities and global expansion features.

Pricing and Transaction Fees:

  • Monthly Fee: $65
  • Annual Plan Discount: Save by paying $49 per month when billed annually
  • Transaction Fees: 1%

The Shopify Standard plan offers comprehensive features tailored for growing businesses. Besides, it empowers retailers and online entrepreneurs to manage operations effectively, drive growth, and expand into new markets seamlessly. With advanced reporting, expanded team access, and optimized transaction fees, this plan is designed to support businesses as they evolve and thrive in the eCommerce landscape.

Start Your Shopify Store Today – Free trial & Discount Available

Shopify Advanced Pricing Plan

The Advanced Shopify plan is tailored for high-growth businesses that require advanced eCommerce capabilities and support for managing substantial sales volumes efficiently.

Key Features of Advanced Shopify:

  1. 15 Staff Accounts: Expand your team’s access to the Shopify admin panel by adding up to 15 staff members. It facilitates collaboration and streamlined management.
  2. Unlimited POS Logins: Empower your entire team with unrestricted use of the Shopify Point of Sale system. It ensures seamless in-person transactions across all locations.
  3. Carrier-Calculated Shipping: Integrate third-party shipping services to provide customers with real-time, accurate shipping rates at checkout, optimizing the shipping experience.
  4. Custom Reports: Leverage Shopify’s reporting capabilities to track business performance and create custom reports tailored to your specific metrics and insights needs.
  5. Shopify Markets: Utilize Shopify’s integrated tools for managing duties, import taxes, and pricing adjustments by country or region, simplifying international sales and compliance.

Best For:

  • Rapidly Growing Online Businesses: Ideal for businesses experiencing rapid growth and needing advanced features to support scalability.
  • Established Brands: Suited for established brands looking to optimize operations, streamline workflows, and enhance customer experiences.
  • Medium-Sized to Large Businesses: Designed for medium to large businesses seeking robust eCommerce solutions with extensive capabilities and scalability.

Pricing and Transaction Fees:

  • Monthly Fee: $399
  • Annual Plan Discount: Save by paying $299 per month when billed annually
  • Transaction Fees: 0.6%

The Advanced Shopify plan also offers comprehensive features tailored for businesses with high growth ambitions and substantial eCommerce needs. From expanded team access and advanced reporting to optimized shipping and international sales management tools, this plan will then empowers businesses to thrive in competitive markets and efficiently manage operations at scale.

Shopify Plus Pricing Plan

Shopify Plus is a premium enterprise-level solution designed to cater to the unique and specific needs of large enterprises and high-volume sellers. Besides, it builds upon the features offered by Shopify Advanced, providing enhanced capabilities and customization options.

Key Features of Shopify Plus:

  1. Unlimited Staff Accounts: Grant admin panel access to an unlimited number of team members. It ensures seamless collaboration and management across your organization.
  2. Organization Settings: Manage users, stores, and billing across multiple locations or brands within your business, centralizing operations and improving overall efficiency.
  3. 20 Shopify POS Pro Locations: Effortlessly sell products across multiple physical locations using Shopify Point of Sale Pro, while efficiently managing orders and inventory.
  4. Advanced Shopify Apps: Access specialized apps tailored for high-growth merchants, such as B2B functionality, Wholesale channels, and Launchpad for strategic product launches and promotions.
  5. Shopify Plus Partners: Collaborate with industry experts and Shopify Plus Partners who understand your business needs. It provides strategic guidance to boost revenue and optimize operations.

Best For:

  • Large Enterprises: Ideal for established corporations and multinational companies seeking a scalable and customizable eCommerce solution.
  • High-Volume Sellers: Suited for businesses with significant transaction volumes and complex operational requirements.

Pricing and Transaction Fees:

  • Approximate Monthly Fee: Starting at $2,300 per month (pricing can vary based on specific business requirements and customization)

Shopify Plus offers a comprehensive suite of features and services tailored to empower large-scale enterprises and high-volume sellers to thrive in the competitive eCommerce landscape. With unlimited customization potential, dedicated support, and access to specialized tools and partners, Shopify Plus also provides the scalability and flexibility needed to drive growth and success at enterprise levels.

Start Your Shopify Store Today – Free trial & Discount Available

Shopify Pricing Plans Compared

Shopify Pricing Plans Compared

If you’re looking to test the waters with Shopify, then the Starter plan at just $5/month is perfect to start. This plan equips you with all the essentials needed to sell items through social media and messenger direct messages. It makes it easy to assess if Shopify is the right fit for your business.

On the other hand, for small businesses aiming to enhance their value and reach, the Basic Shopify plan priced at $25/month (or $19/month with an annual subscription) is an excellent choice. This plan provides access to a dedicated online store and valuable marketing reports, empowering you to grow your business effectively.

If you already operate a successful and financially stable business, then upgrading to the Shopify plan at $55/month (or $49/month annually) or an advanced plan could be the next step. These plans not only offer lower Shopify fees but also provide tools to manage multiple store locations from a single account and facilitate global expansion. It enables you to elevate your success to new heights.

Choose the plan that aligns best with your business goals and stage of growth to leverage Shopify’s powerful features and propel your business forward.

Start Your Shopify Store Today – Free trial & Discount Available

Start an eCommerce Business With Shopify and Printify

Start an eCommerce Business With Shopify and Printify

Join successful Shopify websites by partnering with Printify to sell customized products effortlessly. Here’s how to get started:

1. Sign Up: Firstly, create an account on Printify in just a few clicks. Just provide your email address, create a password, or sign up using your Gmail account to gain access to Printify’s products and services.

2. Create Products: Then, explore Printify’s extensive Product Catalog. It offers the widest selection in the industry, to discover the perfect items to sell in your Shopify store.

Besides, you can use Printify’s free Product Creator tool to upload your designs or create new ones. Choose from a variety of custom graphics and utilize the design tools to position, layer, add text, and customize your artwork.

3. Connect Your Store: Finally, seamlessly integrate your Shopify store with Printify using integrations for easy product creation and automated order fulfillment.

Printify supports connections with Shopify and other leading eCommerce platforms and marketplaces, including Etsy, Walmart, and WooCommerce.

By partnering with Printify, you can then streamline the process of selling customized products online. From product creation to order fulfillment, Printify also offers a user-friendly platform and a wide range of tools to help you grow your eCommerce business successfully. Sign up today and start turning your creative ideas into profitable products!

Create a Free Printify Account Today

Additional Shopify Costs

Subscriptions and transaction fees are not the only expenses Shopify stores encounter on this eCommerce platform. To run your store effectively, it’s important to also review and understand all the features and services you’ll need.

Let’s take a closer look at all these extra costs!

Shopify POS

If you’re looking to enhance your in-person selling experience at store locations or events, Shopify’s Point of Sale (POS) system is the ideal solution for seamless inventory management and customer transactions. 

Here’s what you need to know about POS setup costs and available features:

Subscription Costs:

  1. POS Lite (Included in all Shopify Plans):
    • Features include limited staff access, customer profiles, and easy returns/exchanges.
  2. POS Pro ($89/month/location – Paid Monthly):
    • Upgrades your POS with advanced features such as unlimited staff logins, customer lifetime value reports, and local pickup options.

Hardware Costs:

  1. Free Tap to Pay (iPhone):
    • Accept contactless payments using your iPhone without additional hardware.
  2. Dedicated Hardware Options (One-time Purchase):
    • Small Tap & Chip Card Reader ($49): Accept chip and contactless payments.
    • Shopify POS Terminal ($349): Includes a POS Go device and a suitable dock, allowing for customized checkout with branded images.

Explore Shopify’s Retail Collection for additional hardware options, including docks, cases, tablet stands, and terminal kits, to create the perfect countertop setup at your sales locations.

Shopify’s POS system offers flexibility and scalability to meet the needs of your retail business, whether you’re starting small or expanding to multiple locations. With user-friendly features and a range of hardware options, Shopify POS also ensures a professional and efficient in-person selling experience for your customers. Visit Shopify’s website to explore more and find the right POS solution for your business needs.

Start Your Shopify Store Today – Free trial & Discount Available

Shopify Apps

The Shopify App Store provides a wide range of applications catering to store customization, management, marketing automation, and order fulfillment. While many apps offer free versions, some may require a subscription or a one-time purchase to access advanced features.

shopify app store

For creating and selling custom products, setting up with Printify is a great option. Printify also allows you to design and sell custom products seamlessly integrated with your Shopify store. Here’s why Printify is a compelling choice:

  • Free Setup: Getting started with Printify on Shopify is completely free.
  • Pay for Order Fulfillment Only: You only pay for the production and fulfillment of the custom products you sell through Printify. There are no upfront costs or hidden fees.

With Printify, you can then leverage a wide selection of customizable products, high-quality printing, and reliable fulfillment services to offer unique and personalized items to your customers.

To begin selling custom products with Printify on Shopify:

  1. Visit the Shopify App Store and search for “Printify.”
  2. Install the Printify app to your Shopify store.
  3. Create and customize your products using Printify’s easy-to-use design tools.
  4. List your customized products in your Shopify store and start selling.

Printify will then handles the printing, production, and shipping. This will allow you to focus on growing your business and delivering exceptional products to your customers. You can also explore the Printify app on Shopify today to unlock the potential of custom product sales without any upfront costs.

Shopify Themes

This eCommerce builder also provides all the necessary tools for running a successful online business. It includes a curated collection of high-quality website themes.

shopify theme

The Shopify Theme Store features 12 free themes that you can use to customize your online store. If the free themes doesn’t suits your needs, then you can explore the paid themes available. These paid themes range in price from $140 to $400 and offer advanced customization options and features to enhance your online storefront.

Additionally, if you prefer a theme created by a third party, you can explore external theme providers to find the perfect design for your eCommerce website.

With Shopify’s wide range of themes, both free and paid, you can easily create a professional and visually appealing online store that aligns with your brand identity and meets your business requirements. Explore the Shopify Theme Store to discover the ideal theme for your eCommerce venture and enhance your online presence today.

Domains

Your Shopify account initially comes with a default ‘.myshopify.com’ primary domain. However, you can change to a new ‘.myshopify.com’ domain at no cost. Besides, if you prefer a more customized domain, you have the option to purchase a custom domain through Shopify or from an external domain registrar.

domain name

Here are some factors to consider regarding domain costs:

  1. Domain Provider: You can also purchase a custom domain directly through Shopify or from external domain registrars like Namecheap. Prices may vary depending on the provider and the services included.
  2. Keywords: The cost of a domain name can be influenced by the use of popular or high-demand search terms and phrases. Choosing less competitive keywords may result in a more affordable domain.
  3. Top-Level Domain (TLD): The pricing of domains can differ based on the top-level domain (TLD) you choose. Classic domains like ‘.com’, ‘.net’, or ‘.org’ are often more popular and may be priced higher compared to other TLD options.

To find and purchase a custom domain for your Shopify store, you can also take advantage of Shopify’s free domain name generator tool. This tool will then allow you to instantly search for available domain names and see if your desired domain is ready for purchase.

When selecting a domain name, consider your brand identity, target audience, and overall business goals. A memorable and relevant domain name can also enhance your online presence and contribute to the success of your eCommerce store.

Email Hosting

To maintain effective communication with your customers through newsletters, follow-ups after online purchases, and other email marketing campaigns, it’s important to ensure reliable email functionality for your Shopify store. 

email marketing

Here’s how you can manage email communication:

Email Sending and Receiving:

Shopify does not provide email hosting services. However, it offers built-in marketing features that allow you to send up to 10,000 emails per month for free. Additional emails beyond this limit incur a fee of $1 for every additional 1,000 emails.

Besides, customer replies to your email campaigns are directed to a forwarding email address provided by Shopify, rather than to a custom domain email associated with your business.

Setting Up Custom Domain Email Addresses:

With a Shopify-managed domain, you can also create and set up unlimited custom domain email addresses. These addresses will then forward incoming messages to your personal or business email hosted on services like Gmail or Outlook.

Alternatively, you can connect third-party email hosting services like Google Workspace (formerly G Suite) to manage your custom domain email addresses. Google Workspace also offers professional email hosting starting at $6 to $18 per user per month, providing access to Gmail, Google Drive, and other productivity tools.

By utilizing third-party email hosting services, you can create a professional email setup that aligns with your business needs and enhances communication with your customers. Whether using Shopify’s built-in email marketing features or integrating with external email hosting platforms, ensuring reliable email functionality is essential for effective customer engagement and marketing efforts within your eCommerce business. Then, choose the option that best suits your budget and requirements to optimize email communication for your Shopify store.

Shopify vs Alternatives: A Pricing Comparison

It’s worth looking at other platforms and website builders similar to Shopify to see what works best for your eCommerce store.

FeatureShopifyWixSquarespace
Starting Price$5 per month (Starter plan)$16 per month (Light plan)$16 per month (Personal plan)
Ease of UseUser-friendly and packed full of features.Beginner-friendly platform.Simple store builder.
Technical FeaturesShopify themes, apps, and store integrations.Built-in support for 100+ languages, great speed, and support for store integrations.A great number of design features and apps.
Marketing and Sales FeaturesGood email marketing and blogging features.Excellent email marketing and blogging features.Email marketing only through a monthly subscription, various blogging features.
Customer Support24/7 customer support.24/7 customer support.Support through live chat, email, and help center.

Final Thoughts: Comprehensive Shopify Pricing Plans Guide For Your Online Store


When it comes to selecting the ideal Shopify pricing plan for your online store, it’s essential to go into the details and understand how each plan aligns with your business requirements and growth ambitions.

Shopify offers a range of pricing plans, each designed to cater to different business needs and budgets. By comparing the features and benefits of these plans, you can then identify the one that best suits your needs. Consider factors such as transaction fees, scalability options, and additional features like abandoned cart recovery and advanced reporting.

It’s crucial to strike a balance between cost and functionality. While some plans may have lower monthly fees, they could entail higher transaction fees that may add up over time. Conversely, higher-tier plans may offer more advanced features and lower transaction fees, making them a better investment for growing businesses.

By taking the time to explore and evaluate Shopify’s pricing plans, you can make an informed decision for your store. Whether you’re just starting out or looking to scale your operations, choosing the right Shopify plan will empower you to deliver exceptional shopping experiences and drive growth for your online business.

Start Your Shopify Store Today – Free trial & Discount Available

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