The headline is the most important part of every content. It doesn’t matter if it’s a blog post or a social media post, your headline will be the determining factor on whether someone continues reading or leaves. The same applied to your affiliate marketing headlines for your ads and landing page.
You can have the best landing page design and the best sales copy to promote the affiliate product. However, what use if people don’t actually get to see it? This is why affiliate marketing headlines are important. It needs to resonate with your target audiences and get them to click on your affiliate links.
Today, we are going to share how to write better affiliate marketing headlines to increase your conversion rate.
The Importance of Affiliate Marketing Headlines
In general, you only have a few seconds to impress someone to continue reading your content. And that’s determined by your headline. In your affiliate marketing landing page, the first thing people see is your headline.
This is why you need an attention-grabbing headline to hook your potential customers. If your headline does not convey the right message about your solution and offer, your audience will leave the landing page without reading the rest of the page.
If you are just starting out, crafting a compelling affiliate marketing headline might be hard for you. However, if you can follow the right copywriting strategy, you too can create a compelling easily.
Let’s see the 11 tips that we summarized for you to write better headlines for your landing page to increase your conversion rate.
11 Tips for Writing Affiliate Marketing Headlines That Convert
The following tips can help you write better headlines for your affiliate campaigns. Some of these ideas should be applied to all headlines you work on, but you may not be able to incorporate every tip into a single headline.
Just try to keep these in mind when you’re creating new headline ideas to elevate the quality and effectiveness of your ads, content, and overall marketing efforts!
1. Avoid Clickbait Affiliate Marketing Headlines
Clickbait is a way people try to hook their audiences by writing something tempting for them to click. It is used in titles, headlines, social media posts, and ads to get people to click. While it may increase your clickthrough rate, it is not a good idea to do so.
When people realise that you are always using clickbait, they will stop clicking on your content. Not only that but using clickbait headlines is misleading your audiences.
Clickbait headlines will give you lots of clicks and catch people’s attention, but if your clickbait is used wrongly. You are creating a bad impression for your target audiences that in turn will hurt your branding as well. Not only that, if you are running paid ads, you will be paying for lots of clicks that will end up at your landing page but not purchasing.
2. Keep Your Headlines Short
Your headline should be short and precise. Although there is no strict rule on how long your headline should be, you should not write a very long headline. The headline is the first line your audiences will read when they see your content.
By reading that, they will decide whether continue reading or leave. Hence, you should pass your message effectively on the headline. And if you really want to explain further on the topic, you can add a sub-headline below to explain further. This is for those who want to know more.
Depending on the platform you are creating content for, some might limit the number of characters for your title and some not. You need to understand the platform and follow its guidelines.
For example, if you are writing for your content to rank on Google, there is no limit on the word count but some of your headlines will be cut off due to the display area limitation.
And if you are posting for Pinterest, then you are bounded by the 100-character limit. And out of the 100-character limit, they will only see the first 30 characters and for the rest, they will need to click and enter your post to read all. So, focus on your first 30 characters to draw attention and provide more information in the rest of it.
And for other social media as well, it should not be too long. People are scanning when they are on social media. They are just scanning and swiping through the contents. Imagine if your title is long, they will feel bored and just swipe off. Try limiting your headline length to between 10-15 words. So people can get the information they need without having to read long words.
3. Use Numbers in Your Affiliate Marketing Headlines
Numbers are easier to notice among words. And by including numbers in your headline, people can know exactly what they can expect from your content. In addition, having numbers in your title will make it precise on what’s in it. You can’t be having a title of “10 secrets weight losing hack” but in your content, you only provide 8.
And when you use numbers, always use digits instead of words.
For example, you can use the headline formulas below:
- [Large Number] of Ways to [Achieve an Outcome]
- [Number] Proven [Actions/Ways] to [Achieve Desired Result]
- [Number] Mistakes Most People Make When/With [Common Action]
- [Number] Secrets to [Achieve Desired Outcome]
- [Number] Lessons I Learned When/From [Experience]
- [Number or How to] Simple/Easy Ways to [Desired Outcome]
- [Number] Hacks to [Achieve Desired Outcome]
- [Number] Steps To [Achieve Desired Outcome]
In each headline script, it tells exactly what you want to solve, and how many ways you are providing to them.
4. Create Unique Affiliate Marketing Headlines
When everyone is writing the same headline, it will be difficult for Google. With the goal of providing a good customer experience, Google can’t be showing a list of results in the SERPs with the exact same headline.
It can be the same search keywords that everyone is targeting appearing in the title, but each title needs to be rephrased to be unique. In actuality, we seldom see two identical headlines on the first page of the SERPs.
You can have similar headlines with others by adding more information or using synonyms in your headline. But just try to avoid identical headlines. As a rule of thumb for organic content, have a look on the first page of the Google SERP for the keyword that you are targeting and make sure there is no duplication of the headline with those currently on the page.
To do that, you can use the search bar and search for intitle: “Your headline/title” and see if there is the same title that appears in the result.
5. Perform Market Research for Your Target Audience
When you are doing business online, the most important is to be able to understand your target customers well. And your content should be focusing on solving their problems.
This is why, when you are crafting your eye-catching headline, you should have different versions for different audiences at different stages of the sales process. Follow the AIDA (Aware, Interest, Desire, Action) sales funnel process, and craft your headline for people in each stage.
This doesn’t mean writing new content for each post. You can just change the title with the same content to expect different results. There was a great author that wrote a book but it is not selling at all. And one day, his friend saw the book and suggest that he change the cover and title of the book. And guess what, without changing the content, by changing the title, the book is selling like crazy.
This is the power of a good headline. When you have the right headline for the right audience, things will fly.
And as an affiliate, your task is to get the right potential customers to the product page. The selling will be done by the product owner to persuade the sales. The better you understand the target customer, the better you will know their search intent and the solution they are looking for.
And the best way to do this is still the competition analysis. Go ahead to Google and look at the title or headline for the content on the first page of the search result, look at their pattern and learn from them.
You can amend their headline to be yours but not copy it. Copying is not ethical. You need to come out with your own headline that is unique.
6. Mind Your Language
When you are writing to your audience, you are writing to the mass market. If you look at the top influencers or gurus, they are not focusing on being the language professor. But instead, as an industry expert that knows what they are talking about and is able to explain it with simple language and simple explanation.
In short, you need to use common words that everyone can understand. You are here to sell but not take the exam. You want to use words that people can understand and buy from you.
And most important, talk like the community is talking and use their words. By having the same language with your target audiences, you can resonate with them better.
Not only that, it is important to understand that people only care about themselves. So, use second-person narration like you, your and you’re to address them better.
7. Ask Questions
When you start your headline with a question, you are hinting to people that you are going to give them the answer to the question. If they are interested, carry on and read.
If the question you ask is something they are asking in their heart, they will pay attention immediately. This is because that’s the answer they are looking for. Hence, they want to hear from you on how you can solve it for them.
For your question, don’t ask a question with a simple answer of “YES” or “NO”. Instead, it should be a long answer that really provides value to your customers.
Your title is the question and the answer will be in your content.
8. Don’t Overpromise
When people read your headline and click, they are expecting to get something related to the topic. They will be frustrated if their time is wasted visiting your website but not getting the thing they want.
This is why, you want to make sure your content is valuable and worth their time to read. If don’t, they will not trust you and leave.
One of the most frustrating user experiences is when you click on a headline, but the page content doesn’t live up to the expectations created in the headline.
Whatever you promise in the headline, you need to fulfil in your content. If you are writing about ten tips to solve a problem, then you need to have ten tips there. Nothing less. Or if you are promoting your review post, then do a review post. Don’t send them to a landing page that promotes the product only. It should be a neutral review that explains everything they need to know.
9. Plan Your Affiliate Marketing Headlines Structure
On your webpage, there are different headlines, subheadlines and so on. You need to organize all your title and headings properly so they can be indexed well in Google.
This will include:
- Use a unique H1 heading for each page and only use one H1 heading per page.
- Avoid using -ing verb forms as the first word in any heading or title if possible.
- Avoid repeating the exact title or heading for a different page.
- If possible avoid using punctuation in your headings. You want to make it simple and easy to read.
- When using an abbreviation in a heading or title, spell out the abbreviation in the first paragraph that follows the heading or title.
- Use a heading hierarchy to follow the rules of H1->H2->H3->H4. Don’t skip from H1 to H3 without having your H2.
Start your content writing by writing your headings first. With this, you can plan your content properly before adding any content in each section. This will make your content more organized.
10. Address Your Target Audience Directly
Affiliate marketing is a highly competitive business model. Everyone is selling the same products at the same price and promotions from the product owners.
You can differentiate yourself from other affiliates by niche down and talking directly to them. This means, instead of writing about the headline in general, you can write more concise headlines telling them exactly what they can expect from your content by addressing them. It can be a solution for bloggers, working moms, small business owners and so on.
The importance here will be niche down in your headline. Instead of talking about the solution in general, now it’s the solution for them. They will feel that it’s personalized content for them.
These headlines would work perfectly in a social media post or ad.
11. Test, Test and Test
Remember that we mention the importance of headlines that can change the conversion rate?
This is exactly what you need to do. We call this the split test process.
When you are writing for a piece of content, instead of writing the normal headlines with the formulas, you can have some creativity and come out with different variations of the headlines. Then run a split test to see which works better.
You can look at the “People also ask” section in Google or the search auto-complete recommendations. List down what others are doing and improvise for your headline.
Final thoughts – Writing Better Affiliate Marketing Headlines
You can build an effective and well-designed landing page for your affiliate marketing. However, if your affiliate marketing headlines are not working, they will not have the chance to read your copy.
This is why, you need to have compelling headlines for your landing page to increase your conversion rate. By following our affiliate marketing headlines writing tips, you can increase your revenue.
