Search engine optimization (SEO) marketing is one of the most important techniques for long-term traffic generation. The search engine is processing over 100,000 searches every second. Hence, getting at the top of the results for highly searched keywords will give you the advantage of showing your content to potential customers.
Since it’s so beneficial to rank top, your website and its content need to be optimized so that it will rank high in the search results. Search Engine Optimization or SEO is the method used to optimise your website so that the search engine will understand your content and rank it high.
Google, for example, will have their own algorithm to rank the websites for its users to get the best results. Providing them with a good user experience.
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What is SEO marketing?
SEO stands for “search engine optimization.” It is the process of optimizing your website to improve its ranking in search engines. Furthermore, this includes choosing and optimizing the content based on the target keywords and optimizing other elements on the site.
The goal here for SEO is to rank your website on the top of the search engine to increase the website’s visibility in the search engine page results.
Not only that, this will help to drive more traffic to the site and potentially lead to increased lead generation and sales.
SEO marketing, on the other hand, refers to the digital marketing strategy to implement SEO techniques and strategies in your website or landing page for it to rank higher organically in the search engine results.
Compared to other traffic methods, people who are searching on the search engineer usually are those who are looking for a solution to a problem. They tend to buy the products more if they can solve their problems.
With this, you can improve your website or landing page’s online visibility and reach, and attract more potential customers to their website.
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Why is SEO marketing important?
A website will only be useful if it gets enough traffic. And, to run a sustainable website, best if you can get organic traffic.
This is what happens when you can rank a lot of keywords on the Search Engine. Even when there are some keywords outranked by other competitors, you will still have other keywords bringing in traffic.
But of course, it is very important to always optimise your best-converting page to ensure it will rank top on the result.
Do you know that 59% of shoppers use Google to research before buying a product online or in-store?
SEO marketing is important because it…
1. Increased visibility
By ranking higher in search engine results, your website will be more visible to potential customers. Imagine if you are ranked for a keyword that has 100,000 search volumes a month. By ranking the top 3, you will be shown 100,000 results. And if you are on the second page, probably less than 1% will see you.
2. Better user experience
The SEO algorithm is defined by Google based on the important elements to serve its users better. Hence, by following the guidelines to optimize your website, you can improve the overall user experience while making it easier for people to find the information they are looking for.
3. Increased credibility
If you are paying for ads, people will recognize it as self-promotion. You can get better credibility by getting influencers to promote your site. But still, people might think that it’s a paid promotion.
To rank on the search engine if different. People trust the search engine as reliable and authoritative sources place they can trust to get results for their doubts. Hence, ranking high in the search results will increase the credibility of your business.
4. Increased sales and conversions
By attracting more high-quality traffic to your website, you can potentially increase sales and conversions. People will buy from people they trust. Hence, by optimizing your page based on the SEO algorithm, your website should be easy to use and optimized for conversion.
5. Competitive advantage
To rank top in the search results, you are constantly competing with your competitors in the same niche market. By outranking them in the search engine results, people will think that you are better than them.
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Different Types of SEO Marketing
There are many different types of SEO (Search Engine Optimization) marketing strategies to implement and rank your site.
Different SEO marketing should be implemented to get a higher ranking on the search engine.
On-page SEO marketing
This involves optimizing the content and structure of a website’s pages to make them more search-engine friendly. This includes the keywords, topic relevance, meta description, slug in your page URL, and images.
Not only that, you need to optimise your content text, images and videos to focus on the keywords you want to rank. This includes headlines, subheadings, and overall content structure.
Off-page SEO marketing
Besides your on-page SEO, there are some external factors that Google take into consideration to boost your search engine ranking.
This involves building high-quality backlinks. A backlink is a link that other websites are pointing back to your website. The more backlinks your website has, Google will think that your content is high quality.
When there are more high-quality websites that are willing to link to your website, it is telling Google that your content is useful and valuable. This helps to improve the target website’s authority and ranking on search engines.
Technical SEO marketing
This involves optimizing a website’s technical elements. This includes things like how fast your website is loading, responsiveness and the data structure of the website.
If you have a website or landing page, you can test this with the Google Pagespeed tool. The tool will show your website score and the issues together with the resolution suggestion.
Local SEO marketing
If you are focusing on a local business like a local restaurant, education centre or real estate agency, you want to appear in the search results for your local community. They might be searching for “real estate in {your city}” and this is what you want to rank for.
To do this, you can optimize the site’s Google My Business listing, as well as build local citations and reviews.
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Marketing Tactics for SEO
Now that we already discussed what is SEO marketing and how important it is to implement SEO in your website or landing page. It’s time to know the best tactics to help improve your SEO ranking in search engine results.
1. Keyword research
The first step of SEO is to know what keywords you want to rank for. To research the target keyword, you can use tools like Google Keyword Planner, Ahrefs, or Moz. These are some awesome tools that provide information on popular keywords with the number of searches every month and the ranking difficulties.
For this, you should research keywords that provide high search volume and low competition. You are not going to try ranking for popular keywords. These keywords are highly competitive and very difficult to rank.
Instead, you can look for a long-tail keyword. A long-tail keyword is a detailed keyword that people key in. Instead of a keyword like “digital marketing”, a keyword like “digital marketing for real estate agent” or “digital marketing for network marketing business” is easier to rank for.
To get a good keyword, you may use the tools above to narrow down the keyword in your niche to find relevant and high-value keywords.
2. Competition analysis
Once you have the keyword list ready, you should now search it out and see who is ranking at the top. Then, look at their content and see how it’s structured. What they have on the page and how you can outrank them.
For instance, if your competitors are ranking on certain keywords with a list guide, you may see how they write the list of guides. Or even, you can build a list longer than theirs. By giving more information and value, you can outrank them by creating better content.
3. On-page optimization
Now, you know what to write and create in your content. You need to ensure that your website content is optimized for the keywords.
First of all, the most important is your content is original, and high quality and can provide huge value to your audiences.
You can do it by optimizing your page title, meta description, slug, header tag, subheading, content, image, video, etc. After all, these should focus on the keywords you want to rank.
Next, your website loading speed shall be quick as people don’t like to wait. If your website is not loaded within 3 seconds, most people will choose to leave. Hence, Google SEO takes these metrics very important as well.
Finally, SEO will treat your website as a book. Make sure you are linking between pages of your website. This can make them stay at your site longer, and also if someone needs more information, they can click on the link to read further about it.
4. Off-page optimization
Building high-quality backlinks to your website from other reputable sources is the key to off-page optimization.
To do this is time-consuming and hard if you don’t have a reputation or relationship with other influencers in your industry. You can start by researching the top 100 authoritative websites that are related to your business.
Then, reach out to the site owner by sending a message to them telling them that you are interested in doing a guest posting or collaboration in exchange for a backlink from their website.
You will get some rejections at first. Don’t worry about that. Not everyone will be willing to work with you.
You can start pitching your business or products and tell them how you can provide value to them and their audiences.
5. Website Responsiveness
People are on mobile nowadays. They might reach your website from a Desktop, Tablet, or Mobile Phone. You need to make sure that your website can show properly on different devices.
This can ensure that your content can be shown properly to your potential customers. Google will consider this in their ranking algorithm as well.
Final Thoughts – Implementing A Successful SEO Strategy For Your Website
When building your website, you should always check on SEO compliance if you would like to rank for organic traffic. The goal of SEO is to get visitors to your website and turn them into leads and customers.
The better your SEO is, the more free customers will be able to visit your website. And, you can save more customer acquisition costs for other marketing campaigns.
SEO like all other digital marketing methods requires time and consistency to rank. It may not happen in one day, but with consistency, and applying the right method, you should see some results.
