I started affiliate marketing a few years ago but didn’t see much success at first. I had no sales process in place and was only spamming links around, which was a big mistake. After struggling for a few months, I was still nowhere near my target.
Then one day, I found out someone else who is promoting the same product that I do and is having quite significant traffic visiting their webpage monthly. Out of curiosity, I went on and clicked on their page and analyzed their sales process.
ChatGPT said:
Unlike my complicated website, their landing page is clear and precise. The information is structured for easy reading and understanding. They keep only a few buttons or links that lead to other pages, and instead, one big button stands out, practically yelling, “CLICK ON ME.”
And on the next page, there are only 3 things. Logo, CTA button, and a video. That’s all.
WHAT!!!!
How can it be so simple? Well, the secret is here. One short video to thank them for signing up and briefly explain to them what the button below will bring them to.
Bridge Funnel For Affiliate Marketing
Of course, the button will link them to the affiliate product page. That’s why we need to tell them what to expect on another page. If we have exclusive bundle offers that work with the affiliate product, we can explain them here and give them more reasons to buy on the second page. Now, when the button is clicked, they will reach the affiliate sales page, which is highly optimized for conversion. Your job stops here for those who are making a purchase. But what else, we have lots more who enter step 1 or 2 but have not decided to make a purchase.
Usually, this accounts for over 80% of the visitors. This is the group of people you want to focus on. Nurture them and convert them into buyers. I am using ClickFunnels to build my sales funnel due to its simplicity. You can also get a 14-day ClickFunnels free trial. Also, I had a full review of the software.
You see, this is the process of an affiliate marketing sales process, which we call a bridge funnel. We create a simple bridge page that only does one thing: it bridges the visitors to our offer. People tend to overcomplicate things, but what needs to be done is an attractive title and subtitle, Free Lead Magnets, a Countdown Timer, and Contact forms. These 5 elements are the most important on your bridge page. You may add some explanations on what to expect in the lead magnet; that’s all. It only needs to collect the contact details and send them to the next page.
Email Marketing Strategies
Now, there are important steps in all online businesses. The contact list that you collected. No matter whether you are in an online or offline business, the contact list or email list is what your business needs. There was this small restaurant in my neighbourhood, which had not been doing well for the past few months as fewer people visited the city. The owner is struggling to keep the business profitable. One day, when I was talking to him, we figured out how we could work together to revive his business. In the first stage, we have a big bowl at the restaurant entrance for the customer to leave their name cards or contact details.
To motivate them to leave their contact details, we have a $5 voucher for all who sign up. Seems like losing money to give out vouchers, but not really. This is the cost per acquisition for your customers. You pay to collect their contact details without actually paying them money. It’s a voucher they need to spend money in the restaurant to claim.
Naturally, they will be more willing to provide you with their contact details. What you can do with the list.
Having a list is like having a money-printing machine when the quality of your list is high. Once they are signed up for our list, we can start adding them to our email sequence. Typically, it will be a 5-day email sequence with promotion about the restaurant, sharing the top foods, events, and activities. When they have seen your email about the tempting foods, it will make them want to visit your restaurant and eat. Not only that, your $5 voucher just gave them another reason to visit your shop. This is what I call a win-win situation.
Final Words – Building Your Affiliate Marketing Business
Affiliate marketing can be a strong source of online income when set up correctly. Many people earn passive income by promoting products with recurring commissions. Still, I work hard to maintain and grow my business since some customers eventually churn for various reasons.
