Imagine one day you find a tree that is full of fruit. You’re the one who discovered that fruity tree. However, once you start shaking the tree and the fruits drop. Lots of people come and grab the fruits from you. This is the same thing that happens in business. You found a blue ocean and started to market it, but soon lots of competitors came in and grabbed all of your markets. This is where you need the Tripwire Funnel.
So, what can you do?
Instead of just shaking the tree for the fruits to fall, you need to have a strategy so that once you shake it, all the fruits will be funnelled into your bucket. This is exactly what a funnel is doing.
What is a Tripwire Funnel
A Tripwire is a low-ticket front-end product that is so irresistible that people have to purchase it. It’s something that doesn’t really need much thought before making the purchase decision. It can be a free+shipping product or some sort of offer where the perceived value of the item the buyer is getting is higher than the money they pay.
After they put in their credit card, you can then upsell them your more expensive products through Order Form Bumps and One Click Upsells or Downsales. You can have multiple upsells in our funnel, selling a complementary product, but be careful and don’t overdo.
The Tripwire Funnel is designed with a 2-step order form on the first page, so you collect their contact details first, and then only enter the credit card information for payment. Why do we want to have 2 steps? Well, even if they don’t complete the purchase for whatever reason, we already have the contact details that we can follow up with them via email or Messenger. We can also retarget them if we have Facebook Pixel installed.
Followed by Upsells and Downsells, we can increase the Average Cart Value by offering a complimentary product. Typically, the goal of this funnel is to break even on ad spend, then ascend paying customers to higher-ticket offers on the Thank You Page.
How To Use Tripwire Funnel for Selling Physical Products
For example, if you have a book to sell. In the upsell, you can have a bundle offer, like get the second one with 20% off, and another upsell with another 20% off. Don’t think people won’t be buying multiple copies of the same item. This is psychology. We want to tell them that the more they purchase, the cheaper it will be. And, they can share it with their friends and family, which makes sense for them to purchase more.
Else, if you’re selling a phone case, for example, you can upsell to other phone accessories like headphones or wireless chargers, and if they reject the upsell, you can down-sell them to an additional case.
Designing the sales funnel is interesting, but you just need to test it out to see which combination works best for your market. Not to forget, on your final page, the thank you page, always has an offer wall to remind them of all the offers they missed and other offers available in case there are some hyper buyers that want to make more purchases.
5 Optimisations that Increase Your Tripwire FunnelConversion Rate
1. Image & Video
Always include images and videos on your landing page, as people are visual creatures. They react to images and videos better than text. You would want to have a VSL, a video sales letter, that your audience can watch right away once they reach your landing page. If they’re not in a good situation to watch it, you can offer a text sales letter. But you definitely need some images and videos to show your products and how they work.
2. Killer Headline
The headline is the first thing they will read and the decisive factor in whether to stay or leave. Your headline needs to be relevant to your business while having some secrecy for them to continue scrolling down your page to discover what you want to offer.
3. Social Proof
Imagine yourself as a customer. Why do you buy from someone on the internet that you might never have even heard of before? You will do research about this business and the quality of the products. How? Checking out the reviews and comments.
Unless you’re a big brand like McDonald’s or Nike, chances are people need some facts to justify buying from you.
4. Show Them
Instead of just telling them how good your product is, what else is better than showing them? Show them how to use them, and the benefits of the products will convince them better. You can have a short tutorial video or an explanation video showing how to use the product.
5. The Elements of Trust
As mentioned before, we need to build trust with our customers so they will make the first purchase and then make recurring purchases from us. Since there are so many scams on the internet nowadays, it is very important that you prove that you’re trustworthy for them to buy from.
For this, it can be a satisfaction guarantee, return & refund guarantee or even the safe checkout logo so they know if anything, they’re dissatisfied with the product, they can ask for a refund. This will avoid their worries about getting something they don’t like.
Final Thoughts – The Tripwire Funnel Helps Sell More Products
Selling physical products in the digital age can be a huge challenge, especially with so many sellers available nowadays.
Rather than leaving money on the table like the fruits we talked about earlier. Make sure that you have a funnel to optimize it for conversions and grab all the money.
If you’re an action taker, you can start playing with ClickFunnels and build your first funnel by today. I promised it would be very simple to get one done. Do let us know if you have any difficulties; our team is willing to help.
