With over 480 million monthly users, Pinterest is a crucial part of your marketing strategy. Not only that, it is stated that shoppers spend 2x more money per month on Pinterest than on other social media platforms. Whether you are looking to get traffic to your sales page or create brand awareness, Pinterest is a good platform. Differing from other platforms, Pinterest is a visual-based platform where your Pin image is the decision factor on whether others click on your link or not.
You can generate quality leads and conversions from Pinterest as well if you can get an image that converts.
Today, we will be sharing this comprehensive guide on how to create Pinterest Pins that stand out and get traffic to your landing page.
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Why Your Business Needs Pinterest
Pinterest can be a valuable asset for businesses due to its unique visual discovery and bookmarking platform.
Brand Visibility and Recognition
Firstly, Pinterest serves as a powerful tool for brand visibility and recognition. The platform allows businesses to create visually appealing boards showcasing their products, services, and brand identity. By regularly pinning high-quality images and content related to the business, companies can engage their audience and build a distinct brand image.
Website Traffic and Sales Conversions
Secondly, Pinterest facilitates increased website traffic and sales conversions. Each pinned image on Pinterest includes a link back to the original source, typically the landing page. This direct linkage enables businesses to drive traffic to their landing page, increasing the likelihood of converting visitors into customers.
By strategically utilizing Pinterest boards to highlight products, services, and blog content, businesses can tap into a large user base actively seeking inspiration and solutions.
Market Research and Trend Analysis
Moreover, Pinterest provides a platform for market research and trend analysis. By monitoring the engagement and popularity of pins related to their industry, businesses can gain valuable insights into consumer preferences and emerging trends. This information is crucial for adapting marketing strategies, developing new products, and staying ahead of competitors.
The platform’s analytics tools offer metrics such as impressions, clicks, and saves, allowing businesses to assess the effectiveness of their Pinterest marketing efforts.
Community-building
Lastly, Pinterest serves as a community-building platform, fostering a sense of connection with the target audience. Businesses can actively engage with their followers, respond to comments, and collaborate with other users. By participating in the Pinterest community, businesses can humanize their brand and build relationships with customers. This can lead to increased brand loyalty and customer retention. ‘
In essence, Pinterest provides a multifaceted approach to enhancing brand visibility, driving website traffic, conducting market research, and fostering community engagement, making it a valuable asset for businesses of all sizes.
How to Create Pinterest Pin for Your Business
If you want to get the best results from your Pinterest marketing efforts, you need to follow the right steps when creating images.
Here’s a detailed tutorial to get you started:
1. Define Your Brand – How to Create Pinterest Pin
Before diving into creating Pinterest Pins for your small business, it’s paramount to have a deep understanding of your brand identity. This involves knowing the core values, mission, vision, and unique selling points of your business. Your brand identity serves as the foundation upon which all your Pinterest images will be built.
Consistency is a vital component when defining your brand through Pinterest Pins. When users scroll through Pinterest, your Pins should be instantly recognizable as belonging to your business. Establish a consistent colour palette that aligns with your brand’s aesthetic. Choose 2-3 primary colours that represent your brand and use them consistently across all your pins. Similarly, maintain a consistent font, tone and style of imagery. Whether it’s through photographs, graphics, or illustrations, ensure they convey the same mood or feeling. Consistency not only reinforces brand recognition but also builds trust and credibility with your audience.
While aesthetics play a significant role, the content of your Pinterest Pins is equally crucial. Understand what resonates with your target audience. Conduct market research, engage with your followers, and analyze Pinterest trends to identify popular topics or themes within your niche. Create content that provides value—whether it’s through informative infographics, inspiring visuals, or actionable tips. Remember, Pinterest is a platform where users seek inspiration, solutions, and ideas. Tailor your content to address their needs, interests, and pain points while staying true to your brand’s voice and messaging.
In addition, you may consider creating branded templates or layouts for your Pinterest Pins. This not only streamlines the design process but also ensures a uniform look and feel across all your pins. By intertwining these brand elements, you create a seamless and memorable experience for Pinterest users interacting with your small business.
2. Choose a Graphic Design Tool for Your Pinterest Pins
Choosing a graphic design tool like Canva or Adobe is pivotal for crafting compelling Pinterest Pins for your small business. Start by evaluating your design expertise.
If you’re a beginner, Canva’s user-friendly interface and customizable templates are ideal. For those with advanced skills, Adobe Photoshop or Illustrator offers greater design flexibility and sophistication.
Consider your budget too. While Canva provides a free version with basic features, Adobe requires a subscription but offers intricate design capabilities. Importantly, ensure seamless integration with Pinterest, allowing easy sharing of images from your chosen tool.
Prioritize platforms offering diverse templates, fonts, and graphics to maintain brand consistency and engage your target audience effectively. By aligning your design needs, skill level, and budget with the features of popular tools like Canva or Adobe, you can create impactful Pinterest Pins that elevate your business’s online presence.
3. Set Pinterest Pins Dimensions and Aspect Ratio – How to Create Pinterest Pin
When crafting Pinterest Pins, prioritize the dimensions as they significantly influence how your visuals display in users’ feeds. Given that a majority of Pinners access content via mobile devices favour vertical images.
Pinterest advises adhering to a 2:3 aspect ratio, specifically 1,000 x 1,500 pixels, for optimal visibility. Deviating from this ratio risks cropping your Pinterest Pins in users’ feeds, diminishing their impact and undermining your promotional strategies. Therefore, maintain the recommended dimensions and aspect ratio to enhance the user experience and maximize engagement with your content.
4. Add legible text – How to Create Pinterest Pin
Incorporating text overlays on your Pinterest visuals can effectively capture user attention, but clarity is paramount. Ensure the text is clear, concise, and easily comprehensible to encourage viewers to visit your website without confusion.
Limiting the text allows the image to remain the primary focal point, enhancing its visual appeal and impact. To guarantee legibility, prioritize strong colour contrast between the text and background, ensuring distinctiveness.
In addition, select readable fonts that align with your brand aesthetic and resonate with your audience. Additionally, evaluate how your images render on mobile devices to confirm text visibility and overall presentation, optimizing the user experience across various platforms.
5. Optimize for Pinterest Search – How to Create Pinterest Pin
Enhancing your Pinterest Pins for search optimization can amplify their visibility, akin to strategies for conventional search engines. Pinterest employs an algorithm emphasizing engaging, pertinent content, making keyword integration crucial for heightened exposure.
Utilize Pinterest’s search function to kickstart your keyword research. You can input relevant terms to reveal popular user searches, with the Related Searches section offering further insights. For instance, exploring “hiking shorts” displays associated search terms, aiding keyword selection. Once identified, seamlessly embed these keywords across your content elements like Pin descriptions, titles, board names, hashtags, and bio to enhance discoverability.
Crafting informative content such as how-to guides and tutorials resonates with Pinners seeking inspiration, fostering organic traffic and broader reach. Embrace novelty and distinctiveness, as Pinterest’s algorithm values fresh, original content, informing your SEO strategy formulation.
6. Write a compelling call to action – How to Create Pinterest Pin
Crafting compelling CTAs is essential to guide your audience’s actions post-viewing, whether it’s saving the post, visiting your website, or making a purchase. A distinct CTA eliminates ambiguity, encouraging users to engage further rather than merely scrolling past your content, potentially missing out on valuable conversions.
Strategically embed CTAs within your Pin’s description and directly on the image, ensuring clarity and brevity to effectively prompt the intended response and optimize user engagement.
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Strategies for Promoting Pinterest Pins
Creating stunning images or videos is the basic. But getting views and clicks is the goal here to get more traffic and leads to your landing page and website.
Here are a few strategies to bring traffic to your Pin:
Set Up Pinterest Ad Campaigns
Setting up Pinterest ad campaigns is a crucial step to amplify your image reach and engagement on the platform. To begin, ensure you have a Pinterest business account, granting you access to essential tools like Pinterest Analytics and ad creation features.
One pivotal action is integrating the Pinterest Tag on your website, allowing you to track user interactions post-click on your promoted pins, thereby providing valuable insights for optimization. Next, clearly define your campaign objectives—be it driving traffic, increasing conversions, or bolstering brand awareness.
Crafting visually captivating pins is imperative. This will ensure they resonate with your target audience through high-quality images, engaging descriptions, and compelling CTAs (Call-to-Actions). In addition, you can utilize Pinterest’s sophisticated targeting capabilities to narrow down your audience based on demographics, interests, keywords, and retargeting options.
As you initiate your campaign, determine a suitable budget and bid strategy aligned with your objectives. You can choose between cost-per-click (CPC) or cost-per-thousand impressions (CPM). Finally, monitor campaign metrics like CTR, conversions, and ROI continuously and make necessary adjustments to targeting, bids, and creative elements based on performance insights.
Collaborate with Influencers
Collaborating with influencers on Pinterest can significantly amplify your brand’s presence and credibility on the platform. Begin by identifying influencers whose audience aligns seamlessly with your brand ethos and target demographic.
Then, conduct thorough research. You should be focusing on influencers with substantial follower counts and engagement rates. Once you’ve shortlisted potential collaborators, craft a compelling collaboration proposal detailing your objectives, expectations, and mutual benefits. Clearly outline deliverables, timelines, and compensation structures, ensuring transparency and clarity from the outset.
Next, collaboratively design pins that resonate with the influencer’s audience while aligning with your brand messaging and values. You can also follow content creation, and leverage your ad campaigns to promote these influencer-curated pins to extend your reach and enhance social proof.
Finally, monitoring engagement metrics for pins promoted by influencers, and evaluating their impact on traffic, conversions, and overall brand awareness is crucial to determining the campaign performance. You can use these insights to refine your influencer collaboration strategies, fostering mutually beneficial partnerships for sustained growth.
Cross-promote on Other Social Media Platforms
Cross-promoting your Pinterest content across various social media platforms can significantly augment your reach and engagement.
Firstly, you can start by sharing your Pinterest Pins consistently on platforms like Facebook, Instagram, Twitter, and LinkedIn. You can craft compelling captions enriched with relevant hashtags to enhance visibility and engagement across these channels.
Additionally, embed your Pinterest Pins strategically within your website, blog posts, and email newsletters, encouraging visitors to explore your Pinterest boards and engage with your content further. You should also consider collaborating with influencers on alternative social media platforms. You can encourage them to share your pins and redirect their followers to your Pinterest profile.
To incentivize engagement, offer exclusive content or promotions on Pinterest and promote them across your other social media channels. Furthermore, consider leveraging social media advertising options to run targeted campaigns directing users to your Pinterest boards or specific pins.
By integrating these cross-promotion strategies, you can synergize your social media efforts, fostering a cohesive brand presence across multiple platforms while driving sustained engagement and conversions.
How to add Pins to Pinterest
Adding pins to Pinterest is a straightforward process that allows you to share content, images, and ideas with your audience. Here’s a comprehensive guide detailing each step:
Access Your Pinterest Account
Once logged in, click on your profile icon located typically at the top right corner of the Pinterest homepage. This action will redirect you to your profile page, showcasing your boards and pins.
Initiate Pin Creation
On your profile page, look for the “Create” button, usually located near the top left corner of the screen. This symbol signifies the option to add or create new content. Clicking on it will reveal a dropdown menu with various creation options.
Select “Create Pin”
From the dropdown menu, click on the “Create Pin” option. This action will transition you to the pin creation interface, where you can upload and customize your pin.
Upload an Image or Video
In the pin creation interface, you’ll find an option to upload an image or video. Click on the designated area or the “Upload” button to select an image or video file from your device. Ensure the media you upload aligns with Pinterest’s content guidelines and dimensions for optimal display quality.
Enter Pin Details
Below the image or video upload section, you’ll encounter fields to input pin details. Start by entering a descriptive pin title that encapsulates the essence of your content effectively. You should craft a concise yet engaging pin description. This can be done by incorporating relevant keywords to enhance searchability. If applicable, insert a destination link directing users to a relevant landing page, blog post, or product page with the pin content.
After filling out the pin details, navigate to the board selection section. Here, you’ll have the option to choose an existing board to which you want to save the pin. Select the most appropriate board that aligns with the pin’s content. If necessary, create a new board by clicking on the “Create Board” option and follow the on-screen instructions.
For enhanced discoverability, consider adding relevant tags or keywords associated with your pin content. Additionally, if your pin content relates to a specific location or event, you have the option to include a location tag, providing context and enhancing local visibility.
Publish Your Pin
Once satisfied with all the details and configurations, click on the “Publish” or “Save” button, typically located at the bottom or top right corner of the pin creation interface. This action will add your pin to Pinterest, making it accessible to your followers and the broader Pinterest community.
You can either publish it now or schedule it to be published at a later date.
And that’s it. You’ve just mastered the steps required to publish and schedule a Pin on Pinterest. You can also save your Pin as a draft and continue to work on it within 30 days.
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Best practices for using Pinterest Pins for business
If you want to make the most of your Pinterest account, here are some best practices to implement when using Pinterest Pins for business.
1. Understand Your Audience – Pinterest Pin
Before you start pinning, understand who your target audience is. Pinterest demographics skew heavily towards females, but it’s essential to know the age groups, interests, and behaviours of your specific audience segment.
Besides, Pinterest offers a plethora of insights on trending topics, keywords, and popular pins. Utilize these analytics to align your content strategy with what’s currently resonating with users.
2. Optimize Image Quality – Pinterest Pin
Always use high-resolution images that look crisp and clear. Blurry or pixelated images can deter users and diminish your brand’s credibility.
Ensure that all images align with your brand’s visual identity. Consistency in colours, fonts, and style creates a cohesive brand image and fosters brand recall.
Pinterest favours vertical pins with an aspect ratio of 2:3 or 1000 x 1500 pixels. Opt for this size to maximize visibility and engagement.
3. Create Engaging and Relevant Content – Pinterest Pin
Use images that tell a story or evoke emotions. Whether it’s showcasing a product in action or highlighting a customer’s success story, make your pins relatable and engaging.
Incorporate concise, compelling text overlays to convey key messages or calls to action. However, avoid cluttering the image; let the visuals speak for themselves.
While product images are essential, diversify your content by including infographics, tutorials, behind-the-scenes glimpses, and user-generated content. Variety keeps your audience engaged and offers value beyond promotional content.
4. Optimize Pin Descriptions and Keywords – Pinterest Pin
Just like SEO for websites, Pinterest relies on keywords for search visibility. Conduct keyword research to identify relevant terms and incorporate them organically into your pin descriptions.
Craft pin descriptions that are descriptive, engaging, and include relevant keywords. A well-written description provides context and encourages users to click, save, or explore further.
5. Leverage Pinterest Tools and Features – Pinterest Pin
Utilize Pinterest’s rich pins feature, which provides additional information directly on the pin itself. Whether it’s product details, recipes, or article metadata, rich pins enhance user experience and increase engagement.
Consider investing in promoted pins to expand your reach and target specific audience segments. With Pinterest’s advanced targeting options, you can reach users based on interests, behaviours, and demographics.
6. Engage and Interact – Pinterest Pin
Maintain an active presence by pinning regularly. Consistency is key to staying top-of-mind and building a loyal follower base.
Besides, you need to respond to comments, interact with followers, and engage with relevant boards and communities. Building relationships fosters trust, loyalty, and encourages user-generated content.
Regularly review Pinterest analytics to gauge performance, identify trends, and optimize your strategy. Insights into top-performing pins, audience engagement, and referral traffic help refine your approach and maximize ROI.
7. Stay Updated and Adapt – Pinterest Pin
Pinterest, like all social platforms, evolves over time. Stay updated on emerging trends, algorithm changes, and best practices to ensure your strategy remains relevant and effective.
Experiment with different image styles, pin descriptions, and posting times to identify what resonates best with your audience. A/B testing provides valuable insights and helps refine your content strategy for optimal results.
Final thoughts: Step-by-Step Guide to Creating Pinterest Pin for Your Business
Boosting conversion rates using Pinterest visuals doesn’t require complex expertise. By employing appropriate tools and tactics, you can craft captivating visuals that channel organic visitors from Pinterest straight to your site.
Regardless of whether you’re connecting your Pinterest visuals to your blog, eCommerce store, or landing page, it’s essential to have a dependable hosting provider or platform to propel your expansion.
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You can explore both platforms with the free trial account and see which suits you better. For us, we use ClickFunnels to build all our landing pages and sales funnel, and GetResponse as our email marketing tool. The combination of both work like magic for our business.
