A physical product sales funnel, compared to an eCommerce store, you simply don’t send people to your eCommerce store directly. The beauty of a sales funnel is that it’s dead simple to sell just about anything. Every section is designed to increase your conversion rate.
A sales funnel is simply: Launch your product, create your sales funnel, drive traffic, sell, sell, sell.
But why isn’t everyone using sales funnels to sell products?
Given the popularity of informational products (e-books, webinars, and courses) with lower overhead and a smaller price point, it’s easier for anyone to start by selling a digital product. Something that you create once and keep selling.
Consider also some of the mental barriers that customers run into when it comes to buying physical products. You can address all these doubts in the sales funnel and remove them from it.
Why Use a Sales Funnel?
Compared to an eCommerce store, it is always a more simplified sales process by using a sales funnel. For example, an eCommerce store will take 4-5 pages from the landing page -> product page -> cart page -> shipping page -> payment, just to get their contact details and complete the purchase.
And, in most cases, the potential customer went missing in the middle of the journey. This is not good, as you are losing your sales.
Instead, for a sales funnel, the landing page will be the product page, which doubles as the lead generation page and the checkout page. And on each page in a sales funnel, you are leading the prospects to make a simple decision.
But… what should your physical product funnel look like? How can you craft a sales funnel that sells physical products?
We use this tool we call the Tripwire Funnel.
The Tripwire Funnel: The Perfect Funnel For Selling Products
The tripwire sales funnel is a method by which you can sell physical products one page at a time. And the best part is, it’s psychologically proven to work.
Here’s how it works.
Two-Step Sales Page
First, the prospect goes to the sales page where they can enter their shipping and account information. The trick here is to make this product an irresistible offer and a no-brainer price for your target market — something that they just have to buy. And in the page itself, we are using a 2-step order form where the prospect will enter their contact details here before making payment in step 2 on the same page.
With this, you are collecting their contact details for email marketing and further communication if they are not buying this time. Or even sharing them with the next product promotion.
Once the visitor enters their information and clicks the button at the bottom of the form, they’re redirected to the second page of the tripwire funnel—known as the OTO (One-Time Offer) page. This is the crucial moment where you present them with the main product you truly want to sell, offered at a special discount or an irresistible price designed to convert impulse buyers into paying customers.
OTO Page – One-Time Offer
Since they have already entered their credit card details on the first page, it is automatically copied into this page. When they click on the button, they will be billed automatically. And the best is, it is a no-brainer deal, making a yes & no decision only.
It is so easy for anyone to make.
Offer Wall Page – Thank You Page
Finally, the prospect reaches the confirmation page. At this stage, the page serves as an “offer wall,” featuring a quick review of what they just purchased along with a few additional options they can easily add to their order.
Including an offer wall here is essential because it encourages impulse add-on purchases from customers who are already in a buying mindset. From this page, they can also visit your eCommerce store and continue shopping if they wish.
In conclusion, the tripwire sales funnel converts like clockwork — and when executed well, you can use it to sell physical products profitably, day in and day out.
Your Physical Product Sales Funnel Does NOT Have To Be Perfect (It’s All About Conversions)
Many new funnel builders fall into a common trap—they focus too much on creating the perfect funnel and end up never launching it. This is very true, especially if you’re building a funnel for the first time.
Instead, you should be ready… shoot … aim. But not ready… aim… shoot…
Shoot first, and then aim and shoot again. Optimize your funnel along the way and split test to get the best conversion rate.
In fact, no matter how many funnels you build, you only need one funnel to succeed. Like what Russell always says, you are One Funnel Away From………
Turning your traffic into dollars and cents is the dream of every online marketer; however, many fail because they don’t have a conversion optimization strategy in place.
Think about it.
You might sell a proven, high-demand product, build a stunning website and sales funnel, and drive quality traffic to your sales page through both organic and paid channels—yet still struggle to make enough money.
People are not buying from you. Your conversion rate is very low.
This is why we need to always optimize our sales funnel to increase the conversion rate.
How to Increase Physical Product Sales Funnel Conversion Rate
A sales page or landing page consists of several key sections and elements, each designed to convert visitors into paying customers. Every part of your page—from the headline to the call-to-action—should be strategically crafted to maximize your conversion rate.
Start by writing headlines that spark curiosity and capture immediate attention. Offer a valuable lead magnet to grow your email list, and structure your page layout for optimal conversions. To boost average order value, consider adding an order form bump and keep the buying loop open to identify your most engaged buyers.
You can also include an offer wall to guide customers up your value ladder and encourage repeat purchases. For an advanced funnel strategy, integrate a webinar on your thank-you page to educate and convert new leads. By following these steps, you’ll build high-converting sales pages that consistently drive more sales and engagement.
