I was doing sales and marketing work for years. And I decided to try something different that can both leverage my skills and to know more people. I found a network marketing program that I heard a lot of people had talked about, and if able to fulfil my criteria of a good venture. And I built the network marketing business with ClickFunnels.
So, I decided to take action and join. Now, let’s see in detail my network marketing secret to success.
How Network Marketing Works
Overall, network marketing is a business model that relies on a network of distributors to generate sales and recruit new members. It can provide an opportunity for individuals to earn income by selling products and building their own network of distributors. This means that in addition to selling products, distributors also have the incentive to recruit new members to join their network and generate more sales.
Network marketing companies often use this model to expand their reach and increase their sales without incurring marketing expenses. The expenses involve traditional forms of advertising and marketing costs. Distributors, on the other hand, have the opportunity to earn income by selling the company’s products and building their own network of distributors.
How To Choose a Network Marketing Business
Choosing a network marketing business is an important decision that requires careful consideration. Here are a few factors to consider when choosing a network marketing business:
Quality and demand for the products or services being offered
The products or services that a network marketing business offers should be of high quality and in high demand. Research the market and competitors to determine the potential for success.
Reputation and credibility of the company
It is important to choose a network marketing company that has a good reputation and is credible. Check the company’s website and social media channels, and read reviews and testimonials from customers and distributors.
Support and training provided
A good network marketing company should provide its distributors with the support and training they need to succeed. Ask about the training and support that is available, and check to see if it is comprehensive and relevant to your needs.
Compensation plan
The compensation plan is an important factor to consider when choosing a network marketing business. Check the details of the plan to see if it is fair, realistic, and sustainable.
Your personal goals and interests
It is also important to choose a network marketing business that aligns with your personal goals and interests. This will help you stay motivated and committed to building your business.
Overall, choosing a network marketing business is a decision that should be made carefully. You should take into account a variety of factors. By doing your research and considering these factors, you can choose a business that is well-suited to your needs and goals.
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Why Most Network Marketers Are Struggling
It is difficult to pinpoint exactly why network marketing may be struggling, as the reasons can vary for different marketers. However, there are a few potential factors that may explain why this business model is not as successful as it once was.
First, the rise of e-commerce and online shopping has made it easier for consumers to purchase products directly from manufacturers or retailers, without relying on intermediaries such as network marketing distributors. Consequently, the demand for network marketing products has decreased, making it harder for distributors to generate sales.
Second, network marketing has developed a reputation for being associated with pyramid schemes and scams. As a result, legitimate network marketing companies often struggle to attract and retain both customers and distributors.
Third, the growth of social media and other digital marketing channels has enabled companies to reach and engage with their customers directly. This, in turn, has made it more challenging for network marketing companies to differentiate themselves and compete effectively.
Overall, the success of network marketing depends on a variety of factors, including the quality and demand for the products being sold, the effectiveness of marketing and sales strategies, and the reputation of the company.
My Network Marketing Journey – Network Marketing Business With ClickFunnels
As you know, in network marketing, your upline will share their experience and guide you on how to start and be successful in it. One of the problems I faced was getting enough leads to start and grow my business. Strange, but it’s true. I don’t start with my friends and family when I start venturing into it.
This is because I don’t want to ruin the relationships, as most of them are not suitable. They are good product users, but most are not interested in network marketing.
So, this is the first wall that I faced when starting. My goal at that time was to get 5 new downlines per month, and with a closing rate of 10%, it means I would need to talk to 50 people to achieve my target. Looking back, I can say that I started at the right time when everyone was held by the lockdown.
No one can do face-to-face meetings, and everything started to turn online.
With my experience in the online business, I leveraged the info product strategy to bring leads for my network marketing business. Sounds good. This is how it’s done.
First of all, what is ClickFunnels?
What is ClickFunnels – Network Marketing Business With ClickFunnels
ClickFunnels was created by Russell Brunson and his team back in 2014. And within 3 years, Russell had built it into a $100 million business from scratch without any VC funding.
The main feature of ClickFunnels is to build sales funnels. But of course, there are also some other useful features like the follow-up funnels, backpack, and FunnelFlix.
And if you dig deeper, it means
- Landing pages
- Squeeze pages
- Webinars
- Membership sites
- Every type of sales funnel you can think of, complete with order bumps, upsells, and downsells
If you read the free Dotcom Secrets books, there are 23 building blocks of a funnel as shown below:
You can start building your sales funnel and start selling your product online without having to hire expensive web developers. And, if you still doubt about ClickFunnels. There are a lot of people who have already had huge success in the ClickFunnels community.
How To Build a Network Marketing Business With ClickFunnels
You can use ClickFunnels to build a successful network marketing business.
These are the steps that you can follow and do the same.
1. Choose your product
The first step is to choose the product you want to sell and the network marketing company you want to work with.
I recommend not just choosing the first one that comes to mind, but doing some research to determine if you can sell products online, how much commission you earn, and finding other restrictions that may limit your success.
You should understand their business plan and your potential earnings well before joining it. As there are so many new ways to find your prospects and get leads online, we would need to ensure the company rules allow you to do that.
2. Determine your target market
The next step is to determine who your target market is. Who do you want to sell to? Who is your target customer group?
Because even if you sell other people’s products, you can only succeed if you know who you are selling to.
You need to understand your target market-who are they?
- What do they want?
- What are they afraid of?
- How can you help them?
- What excites them?
The more you know them, the easier it is to sell to them.
You should realize this. No matter how good your product is, you cannot market to the whole world. Instead, it will be more efficient if you can have a tailored marketing campaign or message for the target group.
You speak their language and can sync with them better.
3. Create your sales funnel.
To sell your online marketing products consistently, you will need what we call the sales funnel.
Don’t get overwhelmed with the word sales funnel and over-complicate it. The sales funnel is just a series of pages. To be accurate, guided steps are designed to guide each visitor to perform the exact action you want them to take…
Whether they sign up for your email list or buy a product. And, their conversion rate of a sales funnel is much higher than the website.
Why?
Just like a physical store, you will buy more alone or when someone is serving you and showing you what to do next, and persuading you on how to buy more stuff.
A sales funnel is just like a virtual best salesman that is promoting your business 24/7 for you.
Is Every Sales Funnel the Same?
Obviously no. Different sales funnels should be used for the different desired outcomes.
There is a tripwire funnel for selling products…
a webinar funnel for hosting online events…
and a page lead funnel for generating leads (and so on)…
Since we are focusing on Network Marketing or MLM business, you will need 3 funnels only to grow your business.
To Grow Your Name List: Every business needs new leads, and this is especially true for network marketing or MLM businesses, since they are fundamentally people-driven. In order to grow your business, focus on expanding your team. By duplicating your work for them, you empower your team to grow alongside you, creating a cycle of shared success.
Sell Product: This is when you want to sell more products to your prospects online. You will be using the tripwire funnel to get them on steroids and buy more items with your upsell, downsell, and cross-sell.
Hosting A Webinar: This is just like the centre meeting or live event, but making it virtual so anyone can attend anywhere, anytime they want. It’s also how you can scale your business fast.
Finally, always remember this. You need to have a different message for a different group of people, as well as people in different stages of your funnel (Awareness, Interest, Desire, Action).
Getting People To Your Sales Funnel
Now that all the above are done, you need to start directing traffic to your sales funnel.
Most start with their friends and family when they start network marketing or MLM. But the group is so limited. This is where you need to expand your prospect group.
Paid Advertising is where you invest in ads to get your message in front of more people. First, make sure your key message is clear and compelling, then start running ads. As you go, tweak your copy and targeting to achieve the best possible conversions.
Some of the best platforms for advertising your MLM products include:
- Facebook Ads — You can run ads to your sales funnel to generate leads or even make direct sales. However, be sure to check any restrictions to confirm that your chosen MLM allows this.
- Banner Ads — Pay for banner ads on websites relevant to your niche. Again, make sure your MLM permits this form of advertising.
- Influencer Mentions — One of the most effective ways to drive traffic to your network marketing business is by collaborating with influencers in your niche and paying them to mention your products.
Finally, as you start investing in paid advertisements, ensure that your campaigns are profitable. For example, by offering a low-ticket front-end product to break even on your ad spend, you can effectively unlock the potential for virtually unlimited ad budgets.
Imagine this: for every $1 you spend, you get back $1.50. How much do you want to put in?
If you’re not, then consider signing up for an MLM that gives better commission or trying to optimize your ads to make a profit.
Final Thought – Build a Network Marketing Business With ClickFunnels
Now you have the strategy top earners use to grow and scale their network marketing or MLM business fast. It’s your turn to go ahead and start building your sales funnel.
You may also get the book Network Marketing Secrets for free. Just cover a small amount of shipping and handling costs. The cost of the book is fully covered.
If you are interested in experiencing how to build a sales funnel, you can start with a 14-day free trial here.
Alternatively, you can join the Your First Funnel Challenge for Free and learn everything you need to start and launch your first funnel.
