A lead funnel is designed to bring in new leads for your business. After all, every business needs leads to sustain operations and fuel growth. In other words, new leads are essential for converting prospects into regular, paying customers. Therefore, if you want your business to expand, you must ensure a steady flow of leads. Now, let’s take a closer look at how this is done.
1. What is a lead?
Different people will have different understandings of leads. A lead is a prospect that you have defined and could be nurtured into a potential customer. Lead management is so important that big corporate, they’re implementing this lead-to-cash technique to help track leads and the process of nurturing the leads to opportunities and converting them to sales.
However, it is very important to take note that not every lead is the same.
A lead can be someone who views your product, shows interest in your freebies, and provides their contact information. Alternatively, you can pre-qualify leads with a low-ticket, no-brainer offer—selling something for just $1. Don’t underestimate this strategy, because even a $1 transaction is meaningful, as it helps qualify potential customers and gauge genuine interest.
2. What is a lead funnel?
We’ve discussed the marketing funnel in depth, covering various types of funnels and how to implement them for different goals. Today, we’ll be focusing on the lead funnel.
The three main funnel types commonly used focus on collecting emails, selling products, or hosting webinars. For lead funnels specifically, the goal is to gather emails or other contact information.
But wait, what is the difference between collecting emails and selling products? Is our goal to sell things and make money here? Yes and No.
The main target for the lead funnel is to collect emails only. And normally, we’ll be using a 2-step funnel for this. On the first page, give them some lead magnets in exchange for their contact details, normally email addresses.
But you can also add on different touchpoints like a phone number or FB messenger to get more chances to contact them. But don’t over-request for this part, as some might turn you down if you’re asking for too many details. Then on the second page, just record a short video to tell them how to get the lead magnet, and that’s all.
To learn more about lead funnels, you can get the book by Russell Brunson on lead funnels. In this book, Russell released some exclusive tips and reviewed tons of different lead funnels so you can model them in your business.
3. How do lead funnels work?
There are a few important elements that determine the success of your lead funnels. First of all, your lead magnets. Your lead magnets need to be relevant to your business nature and interesting so that they will yell a big YES to your lead magnet.
Then, on your landing page, you need to keep it simple and foolproof. Your headline needs to have curiosity and a wow factor to keep your visitors interested in checking out what you want to offer.
After you get their contact details, you want to set up an automated email series that welcomes them to your group and starts building a relationship with them. Typically, we use a 5-day email series, linked together, to deliver consistent value to them.
How To Build Lead Funnels
We always use ClickFunnels to build all our funnels.
We love ClickFunnels due to its simplicity and drag-and-drop funnel builder features. It is optimized for online marketers. Not only are the landing page and sales funnel building features great, but the data tracking and analysis features are also more important to analyze your figures.
Lastly, if you haven’t got your ClickFunnels yet or haven’t heard about it yet. You can get a 14-day free trial below to get started.
