When we bring our business online, there are plenty of tools that we use to build systems for our business so it can be automated and run 24/7 for us. There are 2 platforms that have made a lot of successful online entrepreneurs. It’s ClickFunnels and Kajabi. Both platforms are very effective in what they do and sometimes it is hard to choose between both.
But, we are going to help you by breaking down the difference between both platforms and which is more suitable for you.
Overview of Kajabi vs. ClickFunnels platform
ClickFunnels is a sales funnel builder which is suitable for almost every online business to use and build an effective sales process online. You can use it to both sell digital products and physical products. Some of its members even made over 8-figures with the platform.
Kajabi on the other hand focuses on digital products only. You can host your digital products, online courses, membership sites, and coaching easily with Kajabi. Kajabi specializes in being an all-in-one online course platform, empowering people to turn their knowledge into digital products, online courses, and membership sites.
What is a Sales Funnel?
A sales funnel is a sales process designed to guide your potential customers from the moment they become aware of your product or service, all the way to making a purchase. Just like a funnel, it’s designed to captivate, engage, and excite your prospects as they journey through each stage.
The top of the funnel is where you attract your audience, like a magnet pulling them in. This is done through various marketing channels such as social media, ads, or content creation. As they slide down the funnel, they enter the middle stage, where you build a deeper connection with them by providing valuable information and nurturing their interest. You showcase your expertise, address their pain points, and offer solutions that make their hearts race with anticipation. Finally, they reach the bottom of the funnel, where the magic happens. Here, you present an irresistible offer that makes them scream, “Take my money!”
It’s the moment of truth when they become loyal customers and hopefully even raving fans who can’t stop talking about your awesome product or service.
A sales funnel is the ultimate sales process that takes your prospects on an exhilarating journey, creating desire and turning them into devoted customers. With the right strategy and irresistible offers, you’ll have them lining up for that unforgettable slide down your sales funnel.
When comparing ClickFunnels vs Kajabi’s sales funnel features, both platforms offer simple drag-and-drop funnel builders with pre-built funnel templates for you to start with just a single click.
Whether you’re looking to create an opt-in page for lead generation, a sales funnel to sell your digital and physical products or host a webinar, you can do it with both platforms.
While both support email marketing features, Kajabi did a step forward by providing pre-written email sequences for your follow-up funnel. The email is written professionally for every step of your funnel. You just need to slightly amend it to suit your business.
As for ClickFunnels, it would require you to write the email copy from scratch.
How ClickFunnels and Kajabi Can Work Together
Kajabi as a content delivery system, helps entrepreneurs to host digital products is one of the things it does incredibly well. You can have the entire online courses and membership sites hosted on Kajabi and allow people with different premiums paid to access only the part intended.
This library of product templates empowers entrepreneurs to build out a “perfect” product faster than ever before.
Along with product blueprints, Kajabi is also designed to help the end-user learn more effectively while taking your online course or training.
But how about selling more copies of your courses? Here’s come ClickFunnels. ClickFunnels had been proven to be able to build and sell both digital and physical products effectively. So, you can use ClickFunnels as the front end of your sales process, and use Kajabi to fulfil the digital product sold.
ClickFunnels Features Overview
High-Converting Sales Funnel
ClickFunnels helps entrepreneurs to sell more products through the application of the sales funnel. A sales funnel is simply a series of pages that are designed to guide visitors into leads or customers.
Compared to websites, the sales funnel offers a guided journey for your visitor telling them where to go next and what to do. All they need to do is to make a simple decision like Yes or No.
There are many pre-built funnel templates available for you to choose from to start building your sales funnel. And of course, you can too start from scratch if you want although we don’t recommend it. This is because unless you are an experienced sales funnel builder that knows how sales funnel works and how to optimize for better conversion, starting from scratch is troublesome. And, there is no guarantee on how your sales funnel will perform.
Instead, leverage on the pre-built proven-to-work template by ClickFunnels and modify based on your content and feel to make it work.
Drag-and-Drop Page Builder
Building and customizing a page has never been so easy. Not to say, you can start with the pre-built template.
But merely by understanding the page structure, you can easily add different elements to your page with just drag and drop. If it does not fit well, simply drag it to where it should be.
All different elements for a landing page are designed to be a modular way. When you want to add certain elements, you just need to select them from the option bar and add them to the location you want. And if you would like to change the location or design, simply drag to the new location.
The drag-and-drop function enables you to modify your page design easily without requiring any web designer or developer. If you have any ideas or optimization you need, just make a copy and change the design. Then, run a split test on the original design vs the new design to see which performs better.
Keep the winner and move on.
Follow-Up Funnel
This is effectively the email marketing feature for ClickFunnels. You can have all the email marketing campaigns on other platforms, but why not use the same platform if you can? Personally, I am not using this feature. But instead, hosting my email marketing campaign at another platform called GetResponse.
Why? I have had my email list there since starting my business and GetResponse on its own is a great Autoresponder. I always get the best platforms for their capability. Same as I am not using GetResponse to build my landing page as ClickFunnels is the king.
Membership Section
One key thing to make predictable and recurring revenue in your business is a subscription. With ClickFunnels, you can create the entire sales funnel with your membership area hosted there all in one.
Ecommerce Capabilities
One of ClickFunnels’ core strengths is to build high-converting sales funnels to sell your product. You can build your sales letter, upsell, cross-sell, down-sell, lead generation and follow up all with it.
Not only that, with the release of ClickFunnels 2.0 you can too manage your products and inventory in ClickFunnels itself. The update has brought a few new features to enhance its eCommerce capability.
Reporting Dashboard
As a business owner, always know your statistical data well and be able to know which part of your sales process needs to be optimized. I can say, ClickFunnels does this well as it was built by marketers for marketers.
Split Testing
In online marketing, don’t assume it. Always split-test your title, copy and design to get the best version with the best conversion rate. You can test it easily with ClickFunnels and control the amount of traffic going into either one easily with the slider.
Custom Domain
The domain name is very important for your online business. It represents your branding. With ClickFunnels, you can integrate your custom domain name easily.
Free Affiliate Account
If you want to earn a certain additional income with affiliate marketing, you can with ClickFunnels. Every ClickFunnels member will get a free affiliate account automatically when signed up. This is good as the ClickFunnels affiliate program is one of the best for everyone to promote and get recurring commissions.
Kajabi Features
Website Builder
Building a website on Kajabi is super easy as well. Its modular design makes it easy to edit each page based on the sections and elements. You first select the section and add different elements to it as you need.
Web Hosting
Similar to ClickFunnels, you don’t need to worry about hosting with Kajabi. Just subscribe to the plan you need and Kajabi will take care of the rest. This is something different compared to a self-hosting WordPress site where you need to scale your server hosting with the site growth.
Email Marketing
Email marketing is very important to get more sales for your online business to follow up and convert leads to customers. You can choose to use the email marketing tool built-in with Kajabi or integrate with other third-party provider’s tools for this.
You can start everything on the same platform and upgrade later only if required.
Product Sales Versatility
Kajabi offers different options to sell your digital products. You can offer a free trial, keep products at just a single price point, create subscription plans, integrate coupons, and even use one-click upsells.
This is very important to create a different offer to people at a different stage of your funnel.
Course Creation
This is the core feature of Kajabi. Kajabi is one of the best platforms for creating and selling an online course.
Whatever you want to teach, Kajabi can help you create it, host it, and promote it. You can then craft your offer and sell it to your audience all within the same platform.
ClickFunnels Pricing
ClickFunnels has two pricing options.
The basic one costs $147 per month and includes 20 funnels, 1 user, 1 domain, chat support, and access to Funnel Hacker Forum as well as Funnel Flix.
The Pro plan costs $197 per month and includes 100 funnels, 5 users and 3 domains, unlimited follow-up funnels, priority support, weekly peer review hackathons, and access to Funnel Hacker Forum as well as Funnel Flix.
The Funnel Hacker plan costs $497 per month and includes 3 websites, unlimited Funnels, 15 users and 9 domains, unlimited follow-up funnels, priority support, weekly peer review hackathons, and access to Funnel Hacker Forum as well as Funnel Flix.
You can try for free for 14 days before signing up for the package. You are getting full features for the trial account as well. Just give it a chance and decide later.
Start Your Free 14-day ClickFunnels Trial Now!
Kajabi Pricing
Kajabi has three pricing plans.
The basic costs $119 per month (billed annually) and includes 3 products and pipelines, unlimited landing pages and marketing emails, 10,000 contacts, 1,000 active members, 1 website, and 1 admin user.
The standard costs $159 per month (billed annually) and includes 15 products and pipelines, unlimited landing pages and marketing emails, 25,000 contacts, 10,000 active members, 1 website, and 10 admin users.
The advanced plan costs $319 per month (billed annually) and includes 100 products and pipelines, unlimited landing pages, 2 million marketing emails, 100,000 contacts, 20,000 active members, 3 websites, and 25 admin users.
Kajabi has a 14-day free trial, though, so that’d be the place to start.
Final Thought – Kajabi vs ClickFunnels: What’s Best For Your Online Business
So which platform is more suitable for your business?
If you are selling both physical and digital products, you should try ClickFunnels.
If you are focusing on digital courses, you may try Kajabi.
Both platforms are great and are able to work together well to market, sell and fulfil the order.
Both ClickFunnels and Kajabi have free 14-day trials. So, you can try and decide later.
Why choose ClickFunnels
If your business is focusing on selling physical products or digital products, ClickFunnels is definitely a good option for you. We’ve seen many new and experienced business owners getting huge success with ClickFunnels.
However, you need to do some work if you want to integrate with third-party services or even some simple coding. But don’t worry, the community is there to help.
Why choose Kajabi
If you are an infopreneur who focuses on selling courses, or coaching, then Kajabi is good for you.
Kajabi works well in hosting and managing your online course and membership access. You just focus on the course creation and selling part, the rest you can all leave to Kajabi.