With over 2.1 million active daily users, Shopify stands out as a prominent player in the eCommerce industry. It offers a streamlined platform for launching and managing online stores. Whether you’re an experienced seller seeking expansion or a newcomer to online retail, this guide serves as a roadmap to help you choose the ideal Shopify plan for your business requirements. But from so many Shopify pricing plans out there, which is the best fit for your business?
In this guide, we’ll get into:
By the end of this guide, you’ll then be equipped with the knowledge needed to make an informed decision about selecting the right Shopify plan. In addition, we will provide information on other eCommerce platforms to launch and grow your online store successfully. Whether you’re aiming to scale your existing business or embark on a new eCommerce venture, Shopify offers a versatile and user-friendly platform designed to meet diverse merchant needs in today’s digital marketplace.
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Shopify provides various pricing plans tailored to diverse business requirements and budgets. Evaluate both monthly and annual pricing for each Shopify plan, alongside the associated transaction fees that accumulate over time.
Now, let’s explore the differences of each plan.
Plan | Pricing (Monthly) | Pricing (Annual)25% off | Transaction Fees |
Starter | $5/month | – | 5% |
Basic | $25/month | $19/month | 2% |
Retail | $89/month | $79/month | 2% |
Shopify | $65/month | $49/month | 1% |
Advanced | $399/month | $299/month | 0.6% |
Shopify Plus | Starting at $2,300/month | – | 0.2% |
While it’s important to go through the details to find the best Shopify site plan, you can also try Shopify for free. Then, continue to use it for the next three months for $1/month.
We’ll go over all the available Shopify plans in more detail. We will cover everything you need to know before making a choice for your new or existing website.
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The Shopify Starter plan stands out not only as the most affordable choice but also as the ideal entry point for eCommerce newcomers. Whether you’re new to Shopify or currently in a trial period, this plan is tailored to start your journey.
Getting started is straightforward—all you need is an image and a brief description of your product.
Best For:
Pricing and Transaction Fees:
The Shopify Starter plan offers a cost-effective and user-friendly platform designed to empower individuals and small businesses to succeed in the world of eCommerce. Whether you’re dipping your toes into online sales or seeking to expand your reach, this plan provides the essential tools and support to help you thrive.
When you’ve surpassed the capabilities of the Shopify Starter plan and find yourself needing more advanced features, upgrading to the Basic Shopify plan is the logical next step to unlock additional site functionality and support your business’s growth.
Best For:
Pricing and Transaction Fees:
The Basic Shopify plan offers a cost-effective solution with enhanced features designed to support your business as it scales. Besides, it provides the ability to customize your online store, engage customers through blogging, and access valuable analytics. This plan provides the tools necessary to take your eCommerce venture to the next level.
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This Shopify pricing plan offers comprehensive tools designed to simplify inventory management, staff collaboration, and customer interactions. This makes it an excellent choice for retail businesses with both online and physical storefronts.
Best For:
Pricing and Transaction Fees:
This Shopify plan combines essential and advanced features tailored for retail businesses. It will then allow you to efficiently manage your inventory, empower your team, and create a cohesive online and in-store shopping experience for your customers. Besides, with tools like unlimited Point of Sale logins and customizable themes, this plan enables you to optimize your retail operations and enhance customer engagement across all touchpoints.
The Shopify Standard pricing plan is designed to provide robust support for businesses experiencing growth. Besides, it offers advanced features beyond the Basic Shopify plan along with reduced transaction and credit card processing fees.
Best For:
Pricing and Transaction Fees:
The Shopify Standard plan offers comprehensive features tailored for growing businesses. Besides, it empowers retailers and online entrepreneurs to manage operations effectively, drive growth, and expand into new markets seamlessly. With advanced reporting, expanded team access, and optimized transaction fees, this plan is designed to support businesses as they evolve and thrive in the eCommerce landscape.
Start Your Shopify Store Today – Free trial & Discount Available
The Advanced Shopify plan is tailored for high-growth businesses that require advanced eCommerce capabilities and support for managing substantial sales volumes efficiently.
Best For:
Pricing and Transaction Fees:
The Advanced Shopify plan also offers comprehensive features tailored for businesses with high growth ambitions and substantial eCommerce needs. From expanded team access and advanced reporting to optimized shipping and international sales management tools, this plan will then empowers businesses to thrive in competitive markets and efficiently manage operations at scale.
Shopify Plus is a premium enterprise-level solution designed to cater to the unique and specific needs of large enterprises and high-volume sellers. Besides, it builds upon the features offered by Shopify Advanced, providing enhanced capabilities and customization options.
Best For:
Pricing and Transaction Fees:
Shopify Plus offers a comprehensive suite of features and services tailored to empower large-scale enterprises and high-volume sellers to thrive in the competitive eCommerce landscape. With unlimited customization potential, dedicated support, and access to specialized tools and partners, Shopify Plus also provides the scalability and flexibility needed to drive growth and success at enterprise levels.
Start Your Shopify Store Today – Free trial & Discount Available
If you’re looking to test the waters with Shopify, then the Starter plan at just $5/month is perfect to start. This plan equips you with all the essentials needed to sell items through social media and messenger direct messages. It makes it easy to assess if Shopify is the right fit for your business.
On the other hand, for small businesses aiming to enhance their value and reach, the Basic Shopify plan priced at $25/month (or $19/month with an annual subscription) is an excellent choice. This plan provides access to a dedicated online store and valuable marketing reports, empowering you to grow your business effectively.
If you already operate a successful and financially stable business, then upgrading to the Shopify plan at $55/month (or $49/month annually) or an advanced plan could be the next step. These plans not only offer lower Shopify fees but also provide tools to manage multiple store locations from a single account and facilitate global expansion. It enables you to elevate your success to new heights.
Choose the plan that aligns best with your business goals and stage of growth to leverage Shopify’s powerful features and propel your business forward.
Start Your Shopify Store Today – Free trial & Discount Available
Join successful Shopify websites by partnering with Printify to sell customized products effortlessly. Here’s how to get started:
1. Sign Up: Firstly, create an account on Printify in just a few clicks. Just provide your email address, create a password, or sign up using your Gmail account to gain access to Printify’s products and services.
2. Create Products: Then, explore Printify’s extensive Product Catalog. It offers the widest selection in the industry, to discover the perfect items to sell in your Shopify store.
Besides, you can use Printify’s free Product Creator tool to upload your designs or create new ones. Choose from a variety of custom graphics and utilize the design tools to position, layer, add text, and customize your artwork.
3. Connect Your Store: Finally, seamlessly integrate your Shopify store with Printify using integrations for easy product creation and automated order fulfillment.
Printify supports connections with Shopify and other leading eCommerce platforms and marketplaces, including Etsy, Walmart, and WooCommerce.
By partnering with Printify, you can then streamline the process of selling customized products online. From product creation to order fulfillment, Printify also offers a user-friendly platform and a wide range of tools to help you grow your eCommerce business successfully. Sign up today and start turning your creative ideas into profitable products!
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Subscriptions and transaction fees are not the only expenses Shopify stores encounter on this eCommerce platform. To run your store effectively, it’s important to also review and understand all the features and services you’ll need.
Let’s take a closer look at all these extra costs!
If you’re looking to enhance your in-person selling experience at store locations or events, Shopify’s Point of Sale (POS) system is the ideal solution for seamless inventory management and customer transactions.
Here’s what you need to know about POS setup costs and available features:
Subscription Costs:
Hardware Costs:
Explore Shopify’s Retail Collection for additional hardware options, including docks, cases, tablet stands, and terminal kits, to create the perfect countertop setup at your sales locations.
Shopify’s POS system offers flexibility and scalability to meet the needs of your retail business, whether you’re starting small or expanding to multiple locations. With user-friendly features and a range of hardware options, Shopify POS also ensures a professional and efficient in-person selling experience for your customers. Visit Shopify’s website to explore more and find the right POS solution for your business needs.
Start Your Shopify Store Today – Free trial & Discount Available
The Shopify App Store provides a wide range of applications catering to store customization, management, marketing automation, and order fulfillment. While many apps offer free versions, some may require a subscription or a one-time purchase to access advanced features.
For creating and selling custom products, setting up with Printify is a great option. Printify also allows you to design and sell custom products seamlessly integrated with your Shopify store. Here’s why Printify is a compelling choice:
With Printify, you can then leverage a wide selection of customizable products, high-quality printing, and reliable fulfillment services to offer unique and personalized items to your customers.
To begin selling custom products with Printify on Shopify:
Printify will then handles the printing, production, and shipping. This will allow you to focus on growing your business and delivering exceptional products to your customers. You can also explore the Printify app on Shopify today to unlock the potential of custom product sales without any upfront costs.
This eCommerce builder also provides all the necessary tools for running a successful online business. It includes a curated collection of high-quality website themes.
The Shopify Theme Store features 12 free themes that you can use to customize your online store. If the free themes doesn’t suits your needs, then you can explore the paid themes available. These paid themes range in price from $140 to $400 and offer advanced customization options and features to enhance your online storefront.
Additionally, if you prefer a theme created by a third party, you can explore external theme providers to find the perfect design for your eCommerce website.
With Shopify’s wide range of themes, both free and paid, you can easily create a professional and visually appealing online store that aligns with your brand identity and meets your business requirements. Explore the Shopify Theme Store to discover the ideal theme for your eCommerce venture and enhance your online presence today.
Your Shopify account initially comes with a default ‘.myshopify.com’ primary domain. However, you can change to a new ‘.myshopify.com’ domain at no cost. Besides, if you prefer a more customized domain, you have the option to purchase a custom domain through Shopify or from an external domain registrar.
Here are some factors to consider regarding domain costs:
To find and purchase a custom domain for your Shopify store, you can also take advantage of Shopify’s free domain name generator tool. This tool will then allow you to instantly search for available domain names and see if your desired domain is ready for purchase.
When selecting a domain name, consider your brand identity, target audience, and overall business goals. A memorable and relevant domain name can also enhance your online presence and contribute to the success of your eCommerce store.
To maintain effective communication with your customers through newsletters, follow-ups after online purchases, and other email marketing campaigns, it’s important to ensure reliable email functionality for your Shopify store.
Here’s how you can manage email communication:
Shopify does not provide email hosting services. However, it offers built-in marketing features that allow you to send up to 10,000 emails per month for free. Additional emails beyond this limit incur a fee of $1 for every additional 1,000 emails.
Besides, customer replies to your email campaigns are directed to a forwarding email address provided by Shopify, rather than to a custom domain email associated with your business.
With a Shopify-managed domain, you can also create and set up unlimited custom domain email addresses. These addresses will then forward incoming messages to your personal or business email hosted on services like Gmail or Outlook.
Alternatively, you can connect third-party email hosting services like Google Workspace (formerly G Suite) to manage your custom domain email addresses. Google Workspace also offers professional email hosting starting at $6 to $18 per user per month, providing access to Gmail, Google Drive, and other productivity tools.
By utilizing third-party email hosting services, you can create a professional email setup that aligns with your business needs and enhances communication with your customers. Whether using Shopify’s built-in email marketing features or integrating with external email hosting platforms, ensuring reliable email functionality is essential for effective customer engagement and marketing efforts within your eCommerce business. Then, choose the option that best suits your budget and requirements to optimize email communication for your Shopify store.
It’s worth looking at other platforms and website builders similar to Shopify to see what works best for your eCommerce store.
Feature | Shopify | Wix | Squarespace |
Starting Price | $5 per month (Starter plan) | $16 per month (Light plan) | $16 per month (Personal plan) |
Ease of Use | User-friendly and packed full of features. | Beginner-friendly platform. | Simple store builder. |
Technical Features | Shopify themes, apps, and store integrations. | Built-in support for 100+ languages, great speed, and support for store integrations. | A great number of design features and apps. |
Marketing and Sales Features | Good email marketing and blogging features. | Excellent email marketing and blogging features. | Email marketing only through a monthly subscription, various blogging features. |
Customer Support | 24/7 customer support. | 24/7 customer support. | Support through live chat, email, and help center. |
When it comes to selecting the ideal Shopify pricing plan for your online store, it’s essential to go into the details and understand how each plan aligns with your business requirements and growth ambitions.
Shopify offers a range of pricing plans, each designed to cater to different business needs and budgets. By comparing the features and benefits of these plans, you can then identify the one that best suits your needs. Consider factors such as transaction fees, scalability options, and additional features like abandoned cart recovery and advanced reporting.
It’s crucial to strike a balance between cost and functionality. While some plans may have lower monthly fees, they could entail higher transaction fees that may add up over time. Conversely, higher-tier plans may offer more advanced features and lower transaction fees, making them a better investment for growing businesses.
By taking the time to explore and evaluate Shopify’s pricing plans, you can make an informed decision for your store. Whether you’re just starting out or looking to scale your operations, choosing the right Shopify plan will empower you to deliver exceptional shopping experiences and drive growth for your online business.
Start Your Shopify Store Today – Free trial & Discount Available
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