If you’ve been searching for a proven way to master sales funnels and grow an online business, chances are you’ve stumbled across the One Funnel Away Challenge. This flagship training from Russell Brunson and the ClickFunnels team has been around for years—but in 2025, it looks very different from its original form.
I’ve personally completed the One Funnel Away Challenge five times since 2019, and throughout each round, I walked away with fresh strategies and practical frameworks that consistently helped me generate revenue through sales funnels. Over the years, I’ve tested nearly every version of the program—from the original format to the latest Expert and Ecommerce editions. Now, with all that experience behind me, I’m ready to share an updated review that not only cuts through outdated information but also gives you a clear and honest picture of what this program really looks like today.
So, grab your coffee, close those other tabs, and let’s dig into whether the One Funnel Away Challenge is worth your time and commitment.
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What Is the One Funnel Away Challenge?
The One Funnel Away Challenge is a 30-day intensive funnel-building program created by Russell Brunson, the co-founder of ClickFunnels. Since its original launch, it has gone through several updates, and the 2025 version introduces a major improvement: instead of a single, generic track, you now choose between two specialized learning paths:
- Expert Track – for coaches, consultants, course creators, and digital product sellers.
- Ecommerce Track – for entrepreneurs selling physical products online.
This shift makes the training much more relevant to different business models, which is why the 2025 version feels fresh compared to the older editions that most reviews still mention.
A Practical, Step-by-Step Approach to Funnel Building
Unlike traditional digital marketing courses that can feel overwhelming or too theoretical, the One Funnel Away Challenge forces you to move forward every day. For 30 days, you’ll dedicate 1–2 hours daily to focused lessons, live coaching, and implementation tasks.
Inside the membership area, you’ll work on:
- Developing the right entrepreneurial mindset
- Creating a customer avatar that matches your target audience
- Crafting irresistible offers and pricing strategies
- Building a strong brand foundation
- Understanding modern funnel types and how to apply them
- Learning conversion optimization strategies
- Mastering traffic generation methods to attract the right audience
- Exploring advanced marketing tactics you can layer on later
The structured daily format keeps you accountable. It’s not self-paced, which means you can’t just “binge-watch” the content and move on—you’re required to take action. This accountability is one of the main reasons so many entrepreneurs actually finish the program and build their first working funnel.
Can You Really Build a 5–6 Figure Business From the Challenge?
One of the bold claims often associated with the One Funnel Away Challenge is that it has the potential to help you build a five-figure—or even six-figure—online business. While that may sound ambitious, the idea isn’t entirely far-fetched. In fact, some graduates have gone on to achieve remarkable success, even earning ClickFunnels’ prestigious Two Comma Club Award, which celebrates entrepreneurs who generate $1M in revenue from a single funnel.
But here’s the reality check: success isn’t guaranteed. The challenge is hard work.
- Many participants quit before Day 10.
- Others complete the 30 days but never implement the lessons.
- Your first funnel will likely fail.
And that’s okay.
Why the One Funnel Away Challenge Works
After experiencing this program multiple times, I can confidently say it’s one of the best digital marketing training programs available for beginners and intermediate entrepreneurs. Here’s why it stands out:
1. Low-Risk Investment
The challenge is free when you sign up for the ClickFunnels 14-day trial. Don’t love it? Cancel before the trial ends, and you pay nothing. For those serious about learning funnels, the value you get in two weeks far outweighs the commitment.
2. Specialized Learning Paths
The Expert and Ecommerce editions eliminate “one-size-fits-all” marketing advice. Instead, you’ll dive into strategies that actually apply to your niche, whether that’s consulting services, info products, or physical goods.
3. Live Coaching and Direct Support
Weekly calls with funnel coaches like Dante also give you the opportunity to ask specific questions about lead generation, traffic strategies, and conversion optimization. Moreover, this live interaction keeps you accountable and helps prevent you from getting stuck.
4. Hands-On Funnel Building
Unlike many funnel courses that overwhelm you with theory, the OFA Challenge requires you to build an actual funnel during the program. By the end of 30 days, you’ll have a functional, launch-ready system for your business.
5. Premium Funnel Education Without Premium Pricing
Mastering sales funnels through high-ticket programs can easily cost thousands of dollars. In contrast, the One Funnel Away Challenge provides comparable insights at just a fraction of that investment. What makes it even more valuable is the optional $100 VIP upgrade, which adds enhanced support and resources designed to accelerate your progress and help you launch funnels even faster.
What You’ll Learn in 30 Days One Funnel Away Challenge
By the end of the One Funnel Away Challenge, you’ll have built tangible skills that apply across nearly any online business model. Expect to gain competence in:
- Product creation and launch planning
- Strategic pricing methods (especially for eCommerce)
- Sales funnel design from scratch
- Crafting persuasive sales presentations
- Traffic generation and customer acquisition
- Conversion optimization techniques
Most importantly, this program doesn’t let you “collect” knowledge and forget it. Instead, it pushes you to apply what you’ve learned through real-world projects.
The Downsides (and How to Work Around Them)
No program is perfect, and the One Funnel Away Challenge has its limitations.
- Limited funnel diversity – It mainly focuses on core funnel types, so if you want deep training on webinars, advanced copywriting, or multi-step funnel architecture, you’ll need supplemental resources.
- ClickFunnels trial vs. 30-day training – Since ClickFunnels only offers 14 days free, but the challenge runs 30 days, you’ll need to be proactive. The good news: you gain immediate access to all training videos upon signup, so you can move at your own pace.
These drawbacks are minor compared to the overall value, especially for newcomers to sales funnel building.
Who Should Take the One Funnel Away Challenge?
This program is best suited for:
- Entrepreneurs who want to launch their first digital product or service
- Small business owners looking to systemize lead generation and sales
- Ecommerce sellers who want a structured approach to online sales funnels
- Coaches, consultants, and content creators building scalable offers
If you’re already an advanced marketer with multiple funnels running, the OFA Challenge might feel too introductory. But if you’re serious about learning the fundamentals of funnel strategy, it’s an excellent starting point.
How Does the One Funnel Away Challenge Work?
The One Funnel Away Challenge is built around three powerful components, and when combined, they form a structured, step-by-step system for creating your first (or next) sales funnel. Each component builds on the previous one, ensuring that even if you start with little to no experience, you’ll be guided all the way to launching a live funnel that’s ready to capture leads and generate sales.
Moreover, by the end of the 30 days, you won’t walk away with theory alone. Instead, you’ll leave with a functioning funnel, valuable hands-on experience, and a repeatable roadmap you can apply to future offers.
Here’s how the challenge works:
1. Daily Video Coaching (30+ Core Lessons)
The training begins with over 30 daily video lessons led by Russell Brunson and Trey Lewellen. Each day, you’ll spend about an hour on a lesson that gradually builds upon the previous one, thereby making complex topics both digestible and actionable.
What makes this different from free YouTube tutorials or generic online courses is the quality of instruction and real-world experience:
- Russell Brunson, the co-founder of ClickFunnels, is often credited with bringing sales funnels into the mainstream. Over time, he has helped thousands of entrepreneurs scale their businesses to six and even seven figures. More importantly, his teachings go far beyond surface-level tactics. Instead, he dives deep into the psychology behind funnels, showing how certain strategies consistently outperform others. As a result, you can learn not only what works but also why it works—and, most importantly, how to apply those insights to your own business.
- Trey Lewellen holds the record for hitting $1 million in sales faster than any ClickFunnels user. Unlike many “gurus,” Trey’s wealth comes from building real ecommerce funnels, not just teaching theory. His practical ecommerce insights are invaluable for product sellers.
Together, they break down funnel-building into actionable frameworks, explaining not only why cookie-cutter templates often fail but also how to design funnels that truly convert.
2. Daily Missions and Assignments
Each lesson comes with a mission. A hands-on assignment that forces you to apply what you just learned. These aren’t filler exercises; they’re structured tasks that help you build your funnel piece by piece.
At first, progress might feel slow. But by stacking each day’s work, you’ll look back on Day 1 versus Day 30 and be shocked at the transformation. Your online business won’t just exist in theory. It will take shape in real time.
This daily accountability is what separates the One Funnel Away Challenge from typical courses. Instead of passively consuming content, you’ll actively build the foundation of a sales funnel that’s aligned with your business goals.
3. Weekly Live Coaching Calls
While most online programs simply deliver the lessons and leave you on your own—perhaps with access to a Facebook group—the One Funnel Away Challenge takes a very different approach. Instead of learning in isolation, you get access to live weekly coaching calls led by ClickFunnels experts such as Coach Dante and Russell Brunson, along with frequent guest appearances from Two Comma Club Award winners who share their proven strategies.
These sessions are interactive, allowing you to bring real problems to the table. Whether you’re stuck on:
- Sales funnel strategy
- Customer research and targeting
- Offer creation
- Funnel-building technology
- Driving traffic
- Ecommerce optimization
…the coaches will walk you through solutions on the spot. This direct feedback is what many entrepreneurs pay consultants hundreds or even thousands of dollars for. But here, it’s included in the program.
Even better, all calls are recorded and uploaded to your membership area. If you can’t attend live, you’ll still have access to every answer and insight, ready to watch whenever your schedule allows.
💡 Pro Tip: If you want your question answered, try to attend the live calls. Russell tends to prioritize live interactions since he can ask clarifying questions and provide deeper, more tailored answers than what’s possible through text alone.
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What’s Inside the One Funnel Away Challenge
The One Funnel Away Challenge (OFA Challenge) is not just another sales funnel course. It’s a 30-day immersive program designed to push you from idea to launch with a working funnel that can start generating real revenue.
Many past participants credit this program with building their first profitable funnel, quitting their 9-to-5 jobs, and even joining the Two Comma Club (earning $1 million with a single funnel). But before you get there, the challenge is broken down into four structured weeks.
Week 1: Belief and Foundations
The first week is known as “Belief Week.” At first glance, it looks like motivational fluff. Many beginners skip it. Big mistake.
Here’s why it matters:
- Russell Brunson calls your first $1,000 online your “hardest dollar.” Once you hit it, you prove the system works.
- The goal isn’t perfection. It’s momentum. Week 1 teaches you to launch fast, test your market, and learn by doing.
The missions include:
- Funnels vs. Websites – why traditional sites don’t convert like funnels.
- Choose Your Path – Expert vs. E-commerce focus.
- Funnel Hacking & Offer Hacking – proven shortcuts to model what’s already working in the market.
- Finding Your Belief – building confidence that you can make money online.
Think of this week as putting on training wheels. Your first funnel won’t be perfect (and it’s not supposed to be). Instead, it gets you moving, gathering market feedback, and learning how to pivot quickly.
Weeks 2 & 3: Choose Your Path (Expert or E-commerce)
Once your mindset is set, the challenge splits into two specialized journeys.
The Expert Journey
Led by Russell Brunson, this track is for anyone monetizing knowledge. Coaches, course creators, consultants, even niche hobbyists.
Key takeaways include:
- Picking your niche from the big three markets (Health, Wealth, Relationships).
- Using a single framework to create multiple offers (e.g., DIY course, group coaching, private coaching).
- Crafting sales presentations with Russell’s Perfect Webinar Framework, which has generated millions in sales.
Daily missions walk you through building your first webinar, creating offers, structuring order forms, and promoting your event. By the end of Week 3, you’ll have a complete sales presentation and product structure ready to sell.
This approach works whether you’re a seasoned consultant or a beginner with a small skillset (dog training, guitar lessons, weight loss coaching, etc.).
The E-commerce Journey
Led by Trey Lewellen, this track focuses on selling physical products online. Trey is known for building over 100 funnels. Only a handful worked, but those few generated millions in revenue.
What you’ll learn:
- How to validate a product idea before wasting money.
- The 6 P’s of a Perfect Product (plus the secret 7th P).
- Funnel design specific to ecommerce (order forms, upsells, confirmation pages).
- A Facebook ad strategy that focuses on psychology, not just technical setup.
Trey also shares how he used AI tools (like Napoleon AI inside ClickFunnels) to cut copywriting costs and streamline funnel launches. You’ll get pre-built funnel templates, ecommerce frameworks, and automation workflows that can be imported directly into your ClickFunnels account, saving weeks of setup time.
Week 4: Traffic and Launch
The final week solves the biggest problem entrepreneurs face: getting traffic.
Russell makes one thing clear. You don’t “create” traffic. Your customers already exist. They’re hanging out in Facebook groups, following influencers on Instagram, or searching Google for answers. Your job is to find where they are and put your offer in front of them.
The lessons cover:
- Traffic Secrets – finding your dream customers.
- Short-form video content – tapping into platforms like TikTok, Instagram Reels, and YouTube Shorts.
- Paid Ads – how to test offers without wasting budget.
- Dream 100 Strategy – building relationships with 100 influencers, blogs, or communities your customers already follow.
By the end of this week, you’ll not only have a funnel but also a traffic plan to drive leads and sales consistently.
Join the One Funnel Away Challenge Today
Pros and Cons of the One Funnel Away Challenge
✅ Pros
- Updated for today’s market – The revamped OFA Challenge teaches funnel-building methods designed for 2025’s competitive online landscape. The strategies are battle-tested across multiple industries, making them relevant whether you’re in coaching, consulting, or e-commerce.
- Led by industry leaders – The core training comes directly from Russell Brunson, co-founder of ClickFunnels and author of DotCom Secrets. Meanwhile, for those focused on physical products, Trey Lewellen—a multiple Two Comma Club Award winner—guides you through the e-commerce track.
- Two clear learning paths – You can choose the Expert Track (ideal for coaches, consultants, and digital product creators) or the E-commerce Track (tailored to physical product sellers). Best of all, you’re not locked into one—you get access to both.
- Hands-on funnel building – By the end of 30 days, you won’t just have theory. You’ll have a live, functioning sales funnel launched without heavy upfront costs.
- Daily step-by-step training – Every lesson comes with actionable assignments, reinforced by weekly live coaching calls with experienced funnel experts who keep you on track.
- Built on Direct Response Marketing principles – You’ll discover how to test offers, collect fast feedback, and generate real results without blowing your budget.
- Community and accountability – Finally, you won’t be building alone. As part of the “funnel hacker” community, you’ll gain support, motivation, and networking opportunities that help you stay accountable.
- AI integration for e-commerce – The E-com path includes copywriting prompts designed for Napoleon AI (inside ClickFunnels), but they also work with ChatGPT, Gemini, or Claude.
❌ Cons
- Intensive and fast-paced – The program packs a lot into 30 days. You need consistent focus and time daily to keep up.
- Limited funnel types – In the Expert Track, the primary focus is on the Video Sales Letter (VSL) Funnel, while the E-commerce Track mainly emphasizes the Cart Funnel.
- Additional upsells – Optional upgrades include a $100 VIP upgrade and the $47 “Fill Your Funnel” training.
- No deep dive into copywriting or design – While you’ll get templates and prompts, the challenge doesn’t include full modules on persuasive copywriting or funnel design.
Final Thoughts: Should You Join the One Funnel Away Challenge?
When considering the One Funnel Away Challenge, cost is often one of the first questions people ask. Compared to high-ticket coaching programs that can run into the thousands, OFA is remarkably affordable. The standard enrollment fee is just $100, which grants you access to the full 30-day training, daily assignments, and live coaching calls.
For those who want additional support, the $100 VIP upgrade is available. This option includes priority feedback, enhanced accountability, and extra resources designed to help you move faster and launch with confidence.
In other words, for less than the price of a weekend course, you gain access to a structured, proven system that has helped thousands of entrepreneurs validate their offers, generate leads, and drive sales.
Investment Analysis
- Cost: $0 with the ClickFunnels free trial (optional upsells available)
- Time Commitment: 30–60 hours in total, spread across 30 days
- Expected Outcome: A fully built, launch-ready sales funnel
- Success Rate: Around 15–20% of participants finish and implement, which is on par with most online course completion averages
- Risk: Zero financial risk if you cancel before the 14-day trial ends
But the OFA Challenge is more than just funnel templates—it also gives you confidence. By the end, you’ll walk away with a clear understanding of what makes an offer irresistible. In addition, you’ll gain a step-by-step funnel-building system you can reuse, along with the momentum that comes from launching rather than simply learning.
This isn’t a “get rich quick” scheme. Instead, the training structures itself to push you to take action, test your ideas, and gather real market feedback.
👉 If you’re ready to stop planning and finally launch your first funnel, the One Funnel Away Challenge is your shortcut to making it happen.
