9 Best Platforms to Sell T-Shirts Online

Starting a business to sell t-shirts online? Choosing the right platform can make all the difference in your success. The best eCommerce site should be easy to use, bring in customers, drive sales, and maximize your profits. With so many options available, finding the right eCommerce platform can feel overwhelming. Each sales channel comes with its own set of rules, features, and challenges. The key is to align your choice with your business goals and growth strategy.

The good news? Whether you’re using print-on-demand (POD) or managing inventory yourself, there’s a platform for you. Printify’s recommended sales channels integrate seamlessly with top POD services, allowing you to launch your t-shirt brand without worrying about production or shipping logistics.

Ready to start selling custom t-shirts with minimal investment? Let’s dive into the best places to list your designs and grow your business online.

1. Sell T-Shirts on Etsy: Pros & Cons

Etsy is one of the most popular online marketplaces, known for its handmade, vintage, and custom products. While many associate it with crafts and collectibles, custom t-shirts are among the platform’s best-selling categories. With millions of shoppers looking for unique apparel, Etsy offers an excellent opportunity to grow your t-shirt business.

Pros of Etsy

Massive Built-In Audience – Etsy attracts over 96 million active buyers, many of whom are searching for high-quality, custom apparel. You don’t need to drive traffic to your store from scratch.
Beginner-Friendly Setup – Setting up an Etsy store is quick and easy, making it a great starting point for new entrepreneurs. Even without prior eCommerce experience, you can launch a t-shirt business in no time.
Effective Marketing Tools – Etsy Ads allows you to promote your t-shirts within the marketplace, boosting your visibility in search results and category pages with minimal effort.

Cons of Etsy

Etsy Fees Add Up – While there’s no upfront cost to open a store, you’ll encounter various fees, including listing fees, transaction fees, payment processing fees, and shipping fees. Over time, these expenses can impact your profit margins.
High Competition – With thousands of other t-shirt sellers on Etsy, standing out is essential. You’ll need a well-defined niche, eye-catching designs, and strong branding to compete effectively.
Limited Branding Control – Etsy’s store layouts are standardized, meaning your branding options are restricted. Aside from your banner and product images, there’s little room for customization.

Etsy is an excellent platform for getting started, thanks to its built-in audience and ease of use. However, as your business grows, you may want to expand to additional sales channels—such as Shopify or your own website—to scale your brand and gain more control over pricing, branding, and customer relationships.

2. Sell T-Shirts on Shopify: Pros & Cons

Shopify is one of the best eCommerce platforms for building your own t-shirt brand. Unlike marketplaces like Etsy, Shopify gives you full control over your online store, from design customization to marketing and customer interactions. Whether you’re a beginner or an experienced entrepreneur, Shopify offers the tools you need to create a professional and scalable t-shirt business.

Pros of Shopify

Easy to Use – Shopify is designed for non-technical users. This means you don’t need coding or web design skills to launch a fully functional store. Its intuitive dashboard makes managing products, orders, and sales simple.
Customizable Themes – Shopify offers a wide range of professional themes, allowing you to create a visually appealing and high-converting storefront that matches your brand’s identity.
Extensive App Integrations – With thousands of apps and plug-ins in the Shopify App Store, you can enhance your store with features like automated marketing, customer reviews, and advanced analytics. These tools help optimize the shopping experience and boost sales.

Cons of Shopify

Monthly Subscription Costs – While Shopify offers a $1/month trial for the first three months, its standard plans start at $39/month, which can be a significant cost for beginners.
No Built-In Traffic – Unlike Etsy or Amazon, Shopify doesn’t have an existing customer base. Success depends on your marketing strategy, including SEO, social media, and paid ads. However, Shopify makes it easy to integrate with platforms like Instagram, TikTok, and Facebook to drive traffic.
Transaction Fees – If you use a third-party payment provider instead of Shopify Payments, you’ll be charged additional transaction fees, which vary depending on your plan.

Shopify is a powerful platform for entrepreneurs who want full control over their online store. It’s ideal for those looking to scale their brand beyond marketplaces like Etsy and build a long-term, independent business.

If you’re serious about selling t-shirts online and want a flexible, growth-friendly platform, Shopify is an excellent choice.

3. Sell T-Shirts on eBay: Pros & Cons

eBay is one of the largest and most established eCommerce marketplaces, making it a great option for selling t-shirts online. With a global audience and various selling formats, it provides flexibility for entrepreneurs looking to reach a broad customer base.

Pros of eBay

Global Reach – eBay serves 133 million active buyers worldwide, allowing you to sell your t-shirts beyond local markets and scale your business internationally.
Diverse Customer Base – Whether you’re selling pop culture designs, vintage-style prints, or custom artwork, eBay attracts buyers looking for unique apparel.
Flexible Pricing & Selling Options – Unlike other platforms, eBay offers fixed-price listings and auction-style sales, letting you experiment with different pricing strategies to maximize profits.

Cons of eBay

Intense Competition – With thousands of sellers listing t-shirts, standing out requires strong branding, high-quality product images, and optimized listings to attract buyers.
Complex Fee Structure – eBay charges various fees, including insertion fees, final value fees, and listing fees, which can impact profitability. Make sure to review eBay’s selling fees page to understand all costs involved.
Strict Selling Policies – eBay enforces standardized policies on returns and transactions, which may limit your ability to set your own store policies.

If you’re looking for a well-established platform with global reach, eBay can be a great choice. However, success requires effective marketing, competitive pricing, and strategic branding to stand out in a crowded marketplace.

Thinking about selling t-shirts on eBay? Make sure to optimize your listings, leverage eBay’s promotional tools, and consider integrating a print-on-demand service for a hassle-free selling experience.

4. Sell T-Shirts on Wix: Pros & Cons

Wix is a user-friendly website builder that allows entrepreneurs to create and customize their own online store. With drag-and-drop design tools, built-in marketing features, and SEO capabilities, it’s a solid choice for selling t-shirts online—especially if you want full control over your branding.

Pros of Wix

Easy Customization – Wix’s drag-and-drop editor makes it easy for beginners to design a professional-looking store without coding. You can customize product pages, shopping carts, and even integrate print-on-demand services for automated fulfillment.
Powerful Marketing Tools – Wix offers built-in email marketing, social media tools, and promotional features, allowing you to grow your audience and boost sales—all within one platform.
SEO Optimization – Unlike many other website builders, Wix includes built-in SEO tools to help your t-shirt store rank higher on Google and attract organic traffic.

Cons of Wix

Free Plan Includes Wix Branding – If you use Wix’s free plan, your website will display Wix ads and a Wix-branded domain name (e.g., yourstore.wixsite.com). To remove these, you’ll need to upgrade to a paid plan.
No Free Analytics – Wix doesn’t provide built-in analytics on its free plan. To track your store’s performance using Google Analytics, you’ll need to upgrade to a premium plan.
Limited Template Flexibility – Once you choose a Wix template, you can’t switch to a new one. While you can modify the design within your selected template, changing layouts later requires building a new site from scratch.

Wix is a great option for entrepreneurs who want a simple yet customizable platform to sell t-shirts online. It’s ideal for beginners and small business owners who prioritize easy website management, marketing tools, and SEO-friendly design.

If Wix seems like the right fit, explore Wix’s pricing plans to find the best option for your business.

5. Sell T-Shirts with WooCommerce: Pros & Cons

WooCommerce is a powerful eCommerce solution for WordPress users, allowing you to transform your website into a fully functional online t-shirt store. As an open-source platform, it offers unlimited customization options, making it a great choice for sellers who want full control over their store’s design, functionality, and branding.

Pros of WooCommerce

Highly Customizable – WooCommerce gives you the flexibility to create a unique t-shirt store with a variety of free and premium themes available in the WordPress Theme Directory and WooCommerce Theme Store.
Extensive Plug-In Options – Unlike other platforms, WooCommerce allows you to install thousands of free and paid plug-ins from the WordPress Plug-in Directory and WooCommerce Extension Store to enhance your store’s functionality.
Built-In Marketing Tools – WooCommerce integrates with social media, email marketing platforms, and promotional tools, helping you drive traffic and increase sales.

Cons of WooCommerce

Hosting Costs – Unlike all-in-one eCommerce platforms like Shopify or Wix, WooCommerce requires separate hosting. The cost varies depending on your provider, traffic volume, and additional security features.
Steeper Learning Curve – WooCommerce is ideal for users familiar with WordPress. However, beginners may find setup, customization, and management more challenging compared to plug-and-play solutions like Shopify or Etsy.
Limited Plug-In Support – WooCommerce only provides support for its own products sold through its official store. If you use third-party themes, plug-ins, or hosting services, support must be handled individually by the respective providers.

WooCommerce is an excellent choice if you already have a WordPress website and want a cost-effective, highly customizable eCommerce solution. It provides complete control over your store’s design and functionality, but it requires some technical knowledge to set up and maintain.

If WooCommerce sounds like the best fit for your business, make sure to choose a reliable hosting provider to ensure fast loading speeds and a smooth shopping experience for your customers.

6. Sell T-Shirts with Squarespace: A Stylish & Simple Solution

Squarespace is a premium website builder designed for businesses that prioritize aesthetics and functionality. Its sleek, all-in-one platform is ideal for entrepreneurs looking to create a professional online store to showcase custom t-shirts—without needing technical expertise.

Pros of Squarespace

Award-Winning Templates – Squarespace offers industry-leading, visually stunning templates that help create a polished and professional online storefront, making your custom t-shirts stand out.
All-in-One Convenience – Unlike platforms requiring separate hosting and maintenance, Squarespace handles hosting, security, and updates for a seamless experience.
Built-In Marketing Tools – Squarespace includes SEO features, email marketing tools, and social media integrations, making it easier to attract customers and drive sales.

Cons of Squarespace

Limited Customization – While Squarespace templates are aesthetically impressive, they can be restrictive when it comes to advanced customization.
Higher Costs – Squarespace’s pricing structure includes subscription fees and additional costs for certain eCommerce features, making it less budget-friendly for small businesses.
Limited Extensions – With only 45 third-party extensions, Squarespace’s app ecosystem is much smaller than competitors like Shopify or WooCommerce, which may limit advanced marketing and analytics tools.

If you value a beautiful, user-friendly storefront and don’t require extensive plug-ins or deep customization, Squarespace is a solid choice for small print-on-demand businesses. However, businesses that plan to scale or require advanced eCommerce tools may find other platforms like Shopify or WooCommerce more suitable.

Explore Squarespace’s pricing plans to determine if it fits your budget and business goals.

7. Sell T-Shirts with BigCommerce: A Scalable eCommerce Solution

BigCommerce is a powerful, all-in-one eCommerce platform designed to support t-shirt businesses of all sizes. With scalability, built-in marketing tools, and no extra transaction fees, it’s an excellent choice for entrepreneurs looking to grow without diving deep into technical complexities.

Pros of BigCommerce

Feature-Rich Platform – BigCommerce includes a built-in blog, coupon and discount tools, gift card options, and advanced reporting, giving you everything you need to grow your t-shirt business.
No Extra Transaction Fees – Unlike some competitors, BigCommerce doesn’t charge additional transaction fees, no matter which payment gateway you use—helping you maximize profit margins.
Powerful Marketing Tools – From SEO features to free shipping promotions and integrated ad campaigns, BigCommerce offers built-in marketing solutions to attract and retain customers.

Cons of BigCommerce

Higher Pricing Tiers – As your revenue increases, you may be required to upgrade to a higher-tier plan, which can significantly increase costs.
Limited Free Themes – While customizable, BigCommerce offers only 12 free themes, meaning you may need to invest in premium designs for a unique storefront.
Premium Features Require Upgrades – Essential tools like abandoned cart recovery aren’t included in the Standard Plan, pushing sellers toward higher-tier plans.

BigCommerce is a great option for growing businesses looking for built-in features that competitors often charge extra for. If you want a scalable platform with robust eCommerce tools and no hidden transaction fees, it’s worth considering.

Explore BigCommerce’s four pricing plans to find the best fit for your business as it grows!

8. Sell T-Shirts with PrestaShop: A Flexible Open-Source Solution

PrestaShop is a self-hosted, open-source eCommerce platform that allows t-shirt sellers full control over their store’s design, functionality, and payment solutions. If you want a highly customizable storefront and are willing to handle a steeper learning curve, PrestaShop is a solid choice.

Pros of PrestaShop

Rich Customization Features – With hundreds of modules and templates available in the PrestaShop Add-Ons Marketplace, you can customize your store to fit your brand identity and marketing strategy.
Effective Marketing Tools – Built-in SEO optimization, email marketing, and coupon features help increase visibility and attract customers. PrestaShop Metrics provides insights to optimize store performance.
Multiple Payment Options – With 100+ payment gateways, including PrestaShop Checkout, you can accept different payment methods worldwide while keeping costs manageable.

Cons of PrestaShop

Requires Technical Knowledge – While user-friendly for daily operations, installing and setting up PrestaShop may require technical expertise, especially for beginners.
Expensive Add-Ons – While the base software is free, many essential modules and features come at a price, increasing costs as you expand.
Limited Scalability Without Development Support – Scaling a t-shirt business with high traffic or advanced features might require professional developers, adding to operational costs.

PrestaShop is ideal for sellers who want full control over their store and don’t mind handling technical setups. However, it’s important to budget for hosting, domains, and paid add-ons to maximize its potential.

Explore PrestaShop’s marketplace and hosting solutions to determine if it’s the right fit for your growing t-shirt business!

9. Sell T-Shirts with Printify API: Automating and Scaling Your T-Shirt Business

The Printify API is a powerful solution for t-shirt sellers who want greater control over their print-on-demand store without relying on traditional eCommerce platforms like Shopify or WooCommerce. It allows developers to integrate, automate, and scale their business directly through custom-built applications.

Pros of Using the Printify API

Seamless Integration – Connect the Printify API to your custom-built website, app, or third-party software, eliminating the need for an external eCommerce platform.
Highly Customizable – Create tailored workflows, automate product listings, manage orders, and optimize backend operations your way.
Time-Saving Automation – Streamline processes like bulk product uploads, order management, and fulfillment, reducing manual work and improving efficiency.
Scalable and Growth-Ready – Perfect for businesses managing large order volumes, enabling faster processing and fulfillment with minimal hands-on work.
Best for Developers – If you have coding expertise (or access to developers), you can build a self-maintaining, independent t-shirt store using Printify’s API.

Cons of Using the Printify API

Requires Technical Knowledge – Unlike plug-and-play platforms (e.g., Shopify), the Printify API demands programming experience to set up and maintain.
Self-Hosting Required – You need to host and manage your own store, including domain, hosting, security, and maintenance.
Limited Support – Since the API is for developers, there’s less direct customer support compared to using Printify through an existing eCommerce platform.

If you own a growing t-shirt brand and want full customization and automation without the limitations of traditional eCommerce hosts, the Printify API is a powerful tool. However, it’s best suited for sellers with coding expertise or access to developers who can integrate and maintain the system.

Sell Custom T-Shirts Online with Printify: A Step-by-Step Guide

Ready to launch your print-on-demand t-shirt business? Printify makes it easy to create, list, and sell custom t-shirts without worrying about inventory or shipping. Follow these five simple steps to start selling today!

Step 1. Sign Up for Printify (Free!)

Getting started with Printify is quick and easy. Simply create a free account in minutes and gain instant access to a global print-on-demand network. There are no upfront costs or hidden fees, making it a risk-free way to start your t-shirt business.

Step 2. Choose Your T-Shirts

Browse the Printify Catalog to find the perfect t-shirts for your brand. You can choose from a variety of materials, including cotton, polyester blends, and organic fabrics. Fit options range from slim and regular to oversized styles, while neck types include crewneck, V-neck, and long-sleeve variations. Additionally, Printify offers multiple printing methods, such as Direct-to-Garment (DTG), sublimation, and embroidery. This will allow you to select the best technique for your designs.

Step 3. Upload & Apply Your Design

With Printify’s Product Creator, you can easily upload your own designs or create them directly within the platform. The built-in mockup generator allows you to visualize how your t-shirts will look online before listing them for sale. Customize the placement, colors, and text to make your designs stand out. Pro Tip: Always use high-resolution (300 DPI) images to ensure crisp and professional-quality prints.

Step 4. Choose Where to Sell

Printify integrates seamlessly with leading eCommerce platforms, allowing you to list and sell your t-shirts effortlessly. Whether you prefer Shopify, Etsy, Wix, WooCommerce, eBay, Squarespace, or BigCommerce, you can connect your store and start taking orders right away. If you have a custom-built website, developers can also integrate the Printify API for complete control over your online store.

Step 5. Let Printify Handle the Rest!

Once a customer places an order, Printify’s global network of print providers takes care of everything—from production to packaging and shipping. This means you don’t have to worry about inventory or manual fulfillment. Instead, you can focus on growing your brand, marketing your products, and scaling your business while Printify handles the logistics.

Why Sell Custom T-Shirts with Printify?

Selling custom t-shirts with Printify offers numerous benefits. It’s an ideal choice for entrepreneurs starting a print-on-demand business.

One of the biggest advantages is the lack of inventory costs. You only pay when you make a sale, eliminating the risk of overstocking or upfront investments. Printify’s easy setup and automation features allow seamless integration with your online store. This streamlines order fulfillment and saves you valuable time. With multiple suppliers worldwide, you can choose from a network of trusted print providers. This ensures fast and reliable shipping for your customers.

Printify also offers scalability. You can start small and expand your business as demand grows. Whether you’re launching your first store or scaling an existing brand, Printify provides the tools and flexibility needed for success.

Final Thoughts: 9 Best Platforms to Sell T-Shirts Online

The eCommerce landscape offers a wide range of platforms. Each comes with unique features and tools designed to cater to different business needs. Whether you need a user-friendly website builder, a marketplace with built-in traffic, or a highly customizable solution, the key to success remains the same. You must understand your target audience and select a platform that aligns with your goals.
To maximize sales, choosing the right solution is essential. It should streamline operations, simplify product management, and integrate seamlessly with print-on-demand services.

Printify stands out as a top choice for t-shirt entrepreneurs. It offers a vast selection of products, reliable order fulfillment, and automated workflows. These features allow you to focus on growing your brand. By leveraging the right eCommerce platform and a trusted print partner, you can build a profitable online store. With the right strategy, your custom t-shirt business can become a long-term success.ds. Whether you’re looking for a user-friendly website builder, a marketplace with built-in traffic, or a highly customizable solution, the key to success lies in understanding your target audience and selecting a platform that aligns with your goals.

To maximize sales, choosing the right solution is essential. It should streamline operations, simplify product management, and integrate seamlessly with print-on-demand services. Printify stands out as a top choice for t-shirt entrepreneurs. It offers a vast selection of products, reliable order fulfillment, and automated workflows. These features allow you to focus on growing your brand.

By leveraging the right eCommerce platform and a trusted print partner, you can then build a profitable online store. With the right strategy, your custom t-shirt business can become a long-term success.