If you’re just starting your online business and wondering what to sell on Etsy, you’re in the right place! Etsy is a global marketplace known for its unique and hard-to-find products, including handmade goods, jewelry, vintage items, and personalized gifts. Whether you’re an artist, crafter, or entrepreneur, Etsy provides an excellent opportunity to turn your creativity into a thriving business.
One of the biggest advantages of selling on Etsy is its built-in audience of millions of shoppers looking for distinctive, high-quality items. Unlike mass-produced products found in big-box stores, Etsy buyers seek one-of-a-kind, customized, and artisanal pieces. This makes it the perfect platform for sellers who want to offer something special and stand out from the competition.
So, what are the best things to sell on Etsy to maximize your success? Let’s explore the top trending products and discover how you can carve out your niche in this thriving marketplace!
Top 15 Product Ideas to Sell on Etsy
Etsy has long been a go-to marketplace for handcrafted and unique items, with sellers offering everything from craft supplies to wedding invitations. But in recent years, one trend has been impossible to ignore—the growing demand for customized apparel and accessories. From personalized t-shirts to embroidered hats, shoppers are eager to find one-of-a-kind pieces that reflect their style, beliefs, and personality.
If you’re considering selling on Etsy or looking to expand your product catalog, here’s a breakdown of the top trending product categories in 2024.
1. Custom T-Shirts: A Wardrobe Staple with a Personal Touch
T-shirts are an everyday essential, making them one of the most in-demand products on Etsy. While plain tees are easy to find, consumers are increasingly looking for unique designs that help them stand out. Whether it’s a funny slogan, a pop culture reference, or a meaningful message, customized t-shirts remain a bestseller.
One major factor driving this demand is the rise of print-on-demand services. With platforms like Printify and Printful, Etsy sellers can offer a wide variety of t-shirts in different styles, colors, and sizes—without worrying about managing inventory.
Custom t-shirts are not just for personal use; they’re also popular for branding purposes. Businesses, sports teams, and organizations frequently order bulk customized apparel to showcase their identity. In fact, the custom t-shirt market surpassed $5 billion in 2024 and is expected to keep growing as personalization trends continue to shape consumer buying habits.
2. Embroidered Apparel & Accessories: A Premium Customization Trend
Embroidered clothing and accessories have surged in popularity on Etsy, thanks to their high-end aesthetic and durability. Unlike printed designs, embroidery adds a textured, premium look that many shoppers are willing to pay extra for.
Etsy sellers who want to expand beyond printed t-shirts often introduce embroidered products like:
- Hats & beanies – Personalized caps with initials, names, or catchy phrases are a top-seller.
- Hoodies & sweatshirts – Embroidered logos and minimalistic designs give streetwear appeal.
- Tote bags – A stylish and eco-friendly accessory that buyers love.
- Custom patches – An affordable way for customers to personalize their own clothing or accessories.
While embroidery does come with more design limitations than print-based methods, the higher perceived value allows sellers to price these products at a premium. Adding customization options like monograms or embroidered names makes these items even more appealing, as customers love owning something made just for them.
3. Artwork & Prints: Transforming Walls with Unique Decor
Etsy has established itself as a hub for artists and photographers looking to sell their work. As home decor continues to be a hot niche, wall art and prints remain one of the platform’s best-selling product categories.
Shoppers turn to Etsy for artwork that reflects their personal taste, whether it’s a minimalist line drawing, a vintage poster, or an abstract canvas piece. Some of the most popular niches within this category include:
- Personalized portrait canvases – Custom artwork based on customer-provided images.
- Landscape photography – Stunning prints of nature, travel destinations, and cityscapes.
- Pop culture & fandom art – Prints inspired by movies, TV shows, and games.
- Vintage and retro posters – Nostalgic designs with a timeless appeal.
Sellers in this niche have multiple ways to offer their art. Some choose to sell physical prints, shipping them directly to customers, while others opt for digital downloads, allowing buyers to print the artwork themselves. Offering both options can maximize sales and cater to different buyer preferences.
4. Stickers: A Small But Mighty Best-Seller
Custom stickers have taken Etsy by storm, becoming one of the most versatile and profitable products to sell. Their broad appeal makes them a must-have item for various customer segments, from students and professionals to artists and small business owners.
Why Are Stickers So Popular?
- Personal Expression – Customers use stickers to decorate laptops, water bottles, phone cases, and even bikes, adding a personal touch to their favorite items.
- Bullet Journals & Planners – As the planner and journaling community continues to grow, aesthetic and functional stickers have become a top choice for organizing to-do lists, calendars, and scrapbooks.
- Affordability & Easy Shipping – Stickers are lightweight, easy to produce, and ship at a low cost, making them an excellent option for new Etsy sellers.
With print-on-demand services like Sticker Mule or Cricut machines for at-home production, launching a sticker business has never been easier. And the demand is only growing—the global stickers market size reached $4.6 billion in 2024 and is projected to expand by another $3 billion by 2027.
5. Digital Downloads: Passive Income on Etsy
Selling digital downloads is one of the most scalable and low-maintenance ways to make money on Etsy. Unlike physical products, digital items require no inventory, no shipping, and no production costs beyond the initial design—meaning you can create a product once and sell it repeatedly.
Top-Selling Digital Products on Etsy
- Printable Wall Art – Digital art, motivational quotes, and aesthetic posters that customers can print at home.
- Planner & Productivity Tools – Digital planners, to-do lists, budgeting templates, and goal trackers.
- Sewing & Craft Patterns – A great option for DIY enthusiasts looking to create handmade clothing or crafts.
- Business Templates – Invoice templates, social media post planners, branding kits, and other resources for entrepreneurs.
Even though digital downloads often sell for lower prices than physical products, the profit potential is high due to their passive income nature. With strategic SEO optimization, sellers can attract repeat buyers and increase their sales volume without the hassle of managing inventory.
6. Handmade Jewelry: A Timeless Etsy Favorite
Handmade jewelry is a top-selling category on Etsy, offering shoppers unique, handcrafted pieces they won’t find in mainstream stores. Whether it’s a dainty minimalist necklace, a statement ring, or a personalized bracelet, Etsy shoppers love the craftsmanship and meaning behind handmade jewelry.
Why Handmade Jewelry Sells Well on Etsy
- Customization & Personalization – Engraved pendants, birthstone rings, and nameplate necklaces add sentimental value, making them perfect gifts.
- Diverse Materials & Styles – Sellers can craft jewelry from gold, silver, leather, ceramics, gemstones, and even upcycled materials, attracting different buyer preferences.
- Luxury Appeal – Many customers prefer handcrafted jewelry over mass-produced pieces, valuing the artisan touch and exclusivity.
The global handmade jewelry market surpassed $156 billion in 2024, with Etsy playing a major role in this thriving industry. Successful Etsy jewelry shops stand out by focusing on high-quality product photography, engaging storytelling, and strong branding to create a lasting impression on potential buyers.
One key strategy for selling handmade jewelry on Etsy is investing in professional photos. Showcasing the intricate details and textures of each piece can significantly impact sales by capturing the attention of potential customers. Additionally, crafting a compelling product description is essential. Highlighting the materials, inspiration, and craftsmanship behind each piece helps convey its uniqueness and value.
Another important factor is offering gift-worthy packaging. Many Etsy shoppers purchase jewelry as gifts, so providing elegant and thoughtful packaging can enhance the customer experience, making the purchase feel even more special.
7. Vintage Items: The Sustainable Fashion Trend That Sells
The demand for vintage clothing and accessories has skyrocketed as more shoppers embrace sustainable fashion and one-of-a-kind statement pieces. Etsy is a prime marketplace for buyers searching for rare, high-quality vintage finds that tell a story.
What Vintage Items Sell Best on Etsy?
- Retro Dresses & Classic Outerwear – Think 1950s cocktail dresses, 1980s denim jackets, and vintage trench coats.
- Vintage Band & Graphic Tees – Nostalgia sells! Popular categories include 90s grunge, 70s rock, and Y2K styles.
- Designer & Iconic Brand Pieces – Pre-loved items from brands like Levi’s, Chanel, Ralph Lauren, and Nike hold great resale value.
- Antique Accessories & Jewelry – Vintage brooches, handbags, silk scarves, and timepieces are in demand.
With the global secondhand apparel market valued at $230 billion in 2024, there is significant opportunity to build a successful Etsy shop specializing in vintage fashion. The demand for unique, high-quality vintage pieces continues to grow, making it a lucrative niche for sellers who curate their collections carefully.
To succeed in selling vintage on Etsy, sourcing wisely is crucial. Thrift stores, estate sales, flea markets, and online auctions are excellent places to find valuable inventory. Once you’ve acquired quality pieces, writing detailed listings is essential. Including information such as the decade, fabric, condition, and precise measurements helps attract serious buyers who appreciate authenticity.
High-quality photos also play a key role in driving sales. Capturing details like texture, stitching, and brand tags ensures potential buyers can see the craftsmanship and authenticity of each item. Additionally, highlighting sustainability can be a powerful selling point. Many vintage shoppers choose secondhand fashion for ethical reasons, so emphasizing how your pieces contribute to reducing waste in the fast fashion industry can resonate with conscious consumers.
8. Wedding Supplies: A Year-Round Best-Seller on Etsy
Etsy is a go-to destination for brides, grooms, and wedding planners looking for unique, personalized details that can’t be found in traditional stores. The wedding industry is worth over $60 billion, and Etsy sellers can carve out a piece of this lucrative market by offering customized wedding essentials.
Best-Selling Wedding Products on Etsy
- Bridal Party Gifts – Personalized robes, wine tumblers, and bridesmaid proposal boxes.
- Decor & Cake Toppers – Custom cake toppers, wedding signage, and engraved keepsakes.
- Guest Favors – Mini candles, engraved keychains, and thank-you cards.
- Accessories & Jewelry – Customized veils, vow books, and sentimental jewelry.
Wedding supplies are a thriving niche on Etsy, largely due to the demand for personalization. Couples want unique, customized items that make their special day stand out, from engraved keepsakes to hand-lettered signage. Offering personalized wedding décor and accessories allows sellers to cater to this desire for one-of-a-kind details.
Another reason wedding products perform well is the potential for multiple-item orders. Brides often purchase matching gifts for their bridesmaids, while grooms may do the same for their groomsmen. This increases the average order value and creates a lucrative opportunity for sellers who offer cohesive product sets.
Additionally, wedding customers can turn into repeat buyers. A satisfied bride may return to purchase anniversary gifts, baby shower decorations, or other milestone-related items in the future. This makes the wedding niche not just a seasonal market but a long-term business opportunity.
With strong branding, high-quality products, and excellent customer service, Etsy sellers in the wedding niche can build a steady, year-round income stream while helping couples create memorable celebrations.
9. Kids & Baby Clothing: A Steady Market with Strong Demand
Parents are always shopping for new clothes for their little ones, making baby and kids’ clothing one of the most stable and profitable categories on Etsy. While traditional retailers sell mass-produced designs, Etsy provides an opportunity for sellers to offer adorable, customized, and trendy baby outfits.
What’s Hot in Baby & Kids’ Clothing?
- Baby Onesies & Bodysuits – Think funny sayings, cute animal prints, and milestone-themed designs.
- Colorful & Gender-Neutral Apparel – Parents are moving away from traditional pink-and-blue color schemes, opting for modern, minimalist, or boho styles.
- Birthday & Holiday Outfits – Custom outfits for first birthdays, Christmas, Halloween, and other celebrations are always in demand.
- Photo-Ready Clothing – Parents love dressing their babies in Instagram-worthy outfits with witty puns, such as the popular “Ice Ice Baby” onesie.
Etsy is an ideal platform for selling baby clothes because of its strong focus on unique, handmade, and personalized products. One key advantage of this niche is its high gift appeal. Since baby clothes are popular baby shower gifts, they are a frequent choice for friends and family looking for thoughtful and adorable presents. As a result, this drives repeat purchases and ensures a steady stream of customers.
Moreover, customization opportunities set Etsy sellers apart. By adding baby names, birthdates, or fun quotes to clothing, sellers can make each piece special, creating a more personal connection for buyers. Notably, personalized baby outfits are highly sought after, helping sellers differentiate themselves in a competitive market.
For those who prefer a low-risk approach, print-on-demand services like Printify and Printful offer an excellent solution. These platforms allow sellers to create custom designs and fulfill orders without upfront costs or storage concerns, making them an accessible option for beginners.
10. Phone Cases: A Must-Have Accessory with Endless Customization
Did you know that the average American checks their phone 344 times per day? With smartphones being an essential part of daily life, phone cases are always on display, making them a prime product for self-expression. The global phone case market exceeded $11.5 billion in 2024, with more consumers opting for personalized designs over plain, mass-produced options.
One reason phone cases sell so well on Etsy is their high demand. Nearly everyone with a phone needs a case, and many people enjoy having multiple designs to match their mood or outfit. This creates a steady stream of customers looking for new and unique styles.
Customization appeal is another key factor. Shoppers love to express themselves through bold graphics, aesthetic patterns, and personalized text. Etsy’s marketplace thrives on individuality, making it the perfect platform for unique, creative phone case designs.
Additionally, selling phone cases is an excellent opportunity for print-on-demand (POD) businesses. Services like Printify and Printful allow sellers to offer custom phone cases without the hassle of holding inventory or managing production. This makes it an easy and scalable business model with minimal upfront costs.
With high demand, strong personalization appeal, and the convenience of print-on-demand fulfillment, phone cases are a profitable niche for Etsy sellers looking to tap into the growing market for stylish and unique tech accessories.
Best-Selling Phone Case Designs on Etsy
- Minimalist & Aesthetic Styles – Think boho, neutral tones, floral patterns, and soft pastels.
- Artistic & Quirky Graphics – Unique illustrations, abstract art, and cartoon-inspired designs.
- Personalized Name & Quote Cases – Buyers love custom initials, affirmations, and monograms.
- Pop Culture & Niche Interests – Cases featuring gaming themes, astrology signs, or trending memes attract loyal fans.
How to Start Selling Phone Cases on Etsy
Starting with a sample collection is a great way to test different designs and see what resonates with customers. By experimenting with various styles, themes, and colors, sellers can identify bestsellers and refine their offerings based on buyer preferences.
Targeting popular phone models is also key to maximizing sales. iPhone and Samsung devices dominate the market, so focusing on cases for these models ensures a larger potential audience and higher conversion rates.
Another essential strategy is using high-quality mockups. Showcasing designs in realistic lifestyle settings helps attract more buyers by giving them a clear visual of how the case will look in everyday use. Professional mockups enhance credibility and make listings more appealing.
With low startup costs and a high potential for repeat customers, phone cases are an excellent product to sell on Etsy. The combination of personalization, demand, and print-on-demand fulfillment makes this a profitable and scalable niche for new and experienced sellers alike.
11. Candles: Aesthetic, Cozy, and Always in Demand
Candles are one of the best-selling home décor items on Etsy. Beyond their practical use, they serve as chic decorative pieces and thoughtful gifts, making them a versatile product with broad appeal. The global candle market is projected to surpass $11.5 billion in 2025, with steady growth expected as more consumers seek stylish and fragrant ways to enhance their living spaces.
One reason candles perform well on Etsy is their high gift appeal. They make excellent presents for birthdays, weddings, and holidays, offering a simple yet meaningful way to celebrate special occasions. Many shoppers turn to Etsy for unique, handcrafted candles that feel more personal than mass-produced alternatives.
Customization opportunities further drive sales in this niche. Offering unique labels, signature scents, or personalized messages helps sellers stand out and attract buyers looking for something special. Personalization is especially popular for wedding favors, anniversary gifts, and self-care collections.
Additionally, candles are a trendy home décor staple. Many shoppers buy them to match their aesthetic, create a cozy ambiance, or elevate their interior design. Whether it’s minimalistic, bohemian, or vintage-inspired, a well-branded candle shop can appeal to different style preferences.
With their strong gifting potential, customization options, and popularity in home décor, candles are a profitable and evergreen product to sell on Etsy.
Best-Selling Candle Ideas on Etsy
- Wedding & Anniversary Candles – Custom labels with names, dates, and messages for couples.
- Personalized Gift Candles – “Thank you” candles for friends, teachers, or coworkers.
- Zodiac & Astrology Candles – Unique scents based on astrological signs.
- Funny & Motivational Candles – Trendy candles featuring sassy quotes, puns, or affirmations.
How to Start Selling Candles on Etsy
Creating unique scents and labels is a great way to differentiate your candles in a competitive market. Offering seasonal scents, premium wax blends, or eye-catching packaging can make your products stand out and attract niche audiences. Thoughtfully designed labels and branding also help establish a strong identity for your shop.
Offering bundles and gift sets is another effective strategy. Curating scent collections or themed gift sets encourages higher-value purchases, making them ideal for holidays, birthdays, and special occasions. Bundles also give customers a chance to try multiple scents, increasing the likelihood of repeat purchases.
Highlighting eco-friendly features can further boost sales, as many shoppers prioritize sustainability. Using soy wax, coconut wax, or biodegradable packaging appeals to environmentally conscious buyers who prefer natural, clean-burning candles.
With strong seasonal demand, endless customization options, and high perceived value, candles remain a profitable and trendy product to sell on Etsy. By focusing on quality, branding, and sustainability, sellers can build a loyal customer base and grow a thriving business in this evergreen market.
12. Craft Supplies: The Fuel for Etsy’s Maker Community
Etsy isn’t just a marketplace for finished products—it’s also a go-to destination for crafters, artists, and DIY enthusiasts looking for specialty materials. If you sell craft supplies, you’ll be catering to a highly engaged audience that’s always looking for unique items to fuel their creativity.
Best-Selling Craft Supplies on Etsy
- Specialty Yarns & Threads – Unique colors, textures, and eco-friendly fibers.
- Handmade & Custom Beads – Clay beads, glass beads, and rare gemstones for jewelry makers.
- Scrapbooking & Stationery Supplies – Stickers, washi tapes, and journaling accessories.
- Painting & Pottery Kits – DIY pottery tools, watercolor palettes, and brush sets.
The craft supplies market on Etsy is competitive, but sellers can set themselves apart by focusing on niche audiences. Instead of selling generic supplies, consider catering to specific crafting communities such as resin art, macramé, or eco-friendly materials. Specializing in a particular niche helps attract dedicated customers who are passionate about their craft.
Offering sustainable options is another way to stand out. Shoppers are increasingly looking for eco-friendly supplies like recycled paper, organic fabrics, and plastic-free packaging. Highlighting sustainability in your product descriptions can appeal to environmentally conscious buyers and set your shop apart from mass-market alternatives.
Staying on top of Etsy trends is also key to success. Following popular DIY movements—such as polymer clay jewelry, tufting kits, or candle-making supplies—ensures that your inventory aligns with what crafters are currently searching for. Keeping up with these trends can help you stay relevant and increase sales.
Why Selling Craft Supplies Is a Smart Move
One of the biggest advantages of selling craft supplies is the potential for repeat customers. Artists and crafters need materials regularly, meaning a satisfied customer is likely to return for more. This creates a steady stream of sales and long-term customer relationships.
High-profit margins are another benefit. Many craft supplies can be sourced affordably and sold at a premium, especially if they are unique, high-quality, or difficult to find elsewhere. Bundling items into kits or offering curated selections can further increase perceived value.
Additionally, Etsy’s algorithm favors craft supplies, as the platform was originally built to support handmade and DIY communities. Etsy actively promotes craft materials, making it easier for sellers in this niche to gain organic traffic and attract buyers.
By offering unique, high-quality materials and tapping into DIY trends, sellers can build a loyal customer base and profit from the growing demand for handmade and creative projects.
3. Stylish Bags: Crossbody Bags and Backpacks in High Demand
Bags are an evergreen category with a broad appeal, offering everything from practical everyday totes to trendy fashion pieces. The key to success in selling bags on Etsy is staying ahead of style trends and providing designs that customers love.
Crossbody bags are currently leading the market, with a 61% year-over-year increase in search volume, according to Etsy marketplace insights. Their growing popularity is driven by the resurgence of ’90s nostalgia, a trend dominating fashion accessories, including jewelry and hair accessories.
Backpacks also see a seasonal surge, particularly during the back-to-school period. If you plan to sell backpacks, consider launching your collection in late summer to capture demand from students and professionals preparing for a new academic or work season.
How to Stand Out?
- Offer custom embroidery or personalized designs to attract gift buyers.
- Focus on sustainable materials like vegan leather or recycled fabrics to appeal to eco-conscious shoppers.
- Create cohesive collections—for example, matching fanny packs, totes, and backpacks—to encourage repeat purchases.
By aligning your bag offerings with seasonal trends and personalization options, you can increase your shop’s visibility and customer retention.
14. Best-Selling Mugs: Tapping Into the Morning Ritual Market
Mugs are a staple in every home, and coffee and tea lovers enjoy collecting unique designs that express their personalities. Selling mugs on Etsy allows for endless creativity, whether through funny slogans, artistic illustrations, or personalized messages. With both everyday use and gifting potential, mugs remain a top-selling product in the marketplace.
What Mug Designs Sell Best?
Certain mug designs consistently perform well on Etsy due to their strong appeal across different customer segments:
- Niche-Specific Mugs – Job-related designs, such as mugs for computer programmers, teachers, or healthcare workers, make excellent gifts for professionals. These mugs resonate with buyers looking for thoughtful presents.
- Inspirational and Motivational Quotes – People love starting their day with uplifting messages. Mugs featuring positive affirmations, success-driven quotes, or self-care reminders are popular choices.
- Gaming-Inspired Mugs – Playful designs, such as game-themed coffee mugs that reference energy boosts or focus modes, attract niche audiences like gamers and streamers.
How to Expand Your Product Line
Mugs pair well with other kitchen and home accessories, allowing sellers to expand their shop and increase order value. Consider offering:
- Matching Coasters – Create coaster sets with complementary designs for a cohesive look.
- Gift Bundles – Sell mugs alongside coffee beans, tea samplers, or hot cocoa mixes to create ready-to-gift sets.
- Personalized Drinkware – Offer engraved glass mugs, insulated tumblers, or color-changing cups to cater to custom orders.
By tapping into both the daily-use and gifting markets, you can maximize your sales potential in the mug category. With the right designs and complementary products, selling mugs on Etsy can be a lucrative and scalable business.
15. Pet Supplies: A Growing Market for Custom and Handmade Items
The pet industry is booming, with more pet owners treating their furry friends like family. Etsy shoppers actively seek handmade, personalized, and high-quality pet products, making this a lucrative niche for both new and existing sellers. Offering unique, stylish, and functional pet items can help you stand out in a competitive market while tapping into a community of dedicated pet lovers.
Popular Pet Products on Etsy
Certain pet products consistently attract buyers due to their high demand and gifting potential:
- Custom Pet Tags – Engraved name tags with unique shapes, fun fonts, or personalized messages add a special touch to a pet’s collar.
- Personalized Pet Beds – Luxurious and stylish beds tailored to match home decor appeal to pet owners looking for comfort and aesthetics.
- Pet Apparel and Accessories – Custom dog bandanas, cat bow ties, and even matching owner-pet outfits make great gifts and photo-worthy purchases.
- Pet Portraits – Digitally illustrated or hand-painted pet portraits are highly popular, especially as gifts for pet owners who cherish their furry companions.
One of the biggest advantages of selling pet products is the potential for repeat customers. Pet owners frequently return to purchase new items as their pets grow or as seasons change. Offering seasonal pet accessories—such as warm sweaters for winter or cooling bandanas for summer—can encourage ongoing sales and keep customers engaged with your shop.
Tips for Success in the Pet Supply Market
To maximize your success in the pet niche, consider the following strategies:
- Highlight Durability and Quality – Pet owners prioritize safe, long-lasting products, so emphasizing materials and craftsmanship in your descriptions can boost buyer confidence.
- Provide Customization Options – Offering personalization for names, colors, and patterns makes your products unique and more appealing.
- Offer Gift-Ready Packaging – Many buyers purchase pet products as gifts for pet lovers, so providing elegant or themed packaging can enhance the shopping experience.
With the growing demand for unique and thoughtful pet products, this niche presents an excellent opportunity to generate repeat business and build a loyal customer base. By focusing on quality, personalization, and seasonal trends, you can create a successful Etsy shop that pet lovers keep coming back to.
How to Find Trending Items on Etsy: A Seller’s Guide to Success
Staying ahead of trends on Etsy is essential for launching a profitable store and maintaining long-term success. Whether you’re starting fresh or looking to expand your existing shop, identifying trending products ensures you’re offering items that customers are actively searching for. However, trends change quickly, so ongoing research is necessary to keep your store relevant.
In this guide, we’ll explore the best ways to find trending items on Etsy, helping you make informed decisions and stay ahead of the competition.
1. Use Etsy’s Trends Section for Market Insights
Etsy’s Trends section is a goldmine for sellers looking to discover popular products. This curated space showcases what’s currently trending across different categories, offering insights into styles, colors, and themes that shoppers are loving.
Regularly checking the Trends section can help you:
- Identify bestselling product categories.
- Spot seasonal and evergreen trends.
- Adjust your product lineup to align with market demand.
In addition to the Trends section, the Etsy Seller Handbook frequently publishes trend reports that break down market shifts, giving you an extra edge in product selection.
2. Leverage the Etsy Search Bar for Real-Time Trends
The Etsy search bar functions as a built-in trend discovery tool. As you type keywords related to your niche, Etsy’s autocomplete suggestions reveal search phrases that real shoppers are using. These suggestions are based on actual search data, making them a powerful resource for sellers.
One key benefit of using the search bar is identifying high-demand products within your niche. By analyzing the suggested search terms, you can gain insights into what buyers are actively searching for, allowing you to tailor your offerings to meet current market demands.
Additionally, these trending keywords can help optimize your listings. By incorporating popular search terms into your product titles, descriptions, and tags, you can improve your chances of appearing in Etsy’s search results, ultimately increasing your shop’s visibility.
Beyond optimization, the Etsy search bar can also serve as a source of inspiration for expanding your product line. By observing emerging trends and commonly searched phrases, you can identify new product ideas that align with buyer interests.
By paying attention to these search trends, you can ensure that your products align with what buyers are actively looking for, giving you a competitive edge and improving your overall success on Etsy.
3. Monitor Social Media for Etsy Trends
Social media platforms like Instagram, Pinterest, and TikTok are hotspots for spotting emerging trends. Etsy shoppers and influencers frequently share unique finds, creating viral product trends that drive demand. By keeping an eye on these platforms, sellers can gain valuable insights into what’s currently popular and adjust their offerings accordingly.
To stay updated, start by following popular Etsy-related hashtags such as #EtsyFinds, #EtsyTrends, and #HandmadeGifts. These hashtags showcase trending products and can help you identify what shoppers are actively searching for. Additionally, engaging with influencers who feature trending Etsy products can provide inspiration and give you a competitive edge in your niche.
Another strategy is to watch for viral trends in home decor, fashion, and personalized gifts. These categories often see rapid shifts in consumer interest, making it essential to stay informed and adapt to new trends quickly.
Social media is an excellent way to discover what’s trending beyond Etsy, helping you tap into broader consumer interests. By leveraging these insights, you can position your shop to meet growing demand and attract more buyers.
4. Use Google Trends to Validate Market Demand
Google Trends is a valuable tool for tracking search interest over time. By entering keywords related to your niche, you can analyze whether a product is growing in popularity or declining in demand. This insight helps sellers make informed decisions about which products to focus on and when to launch them.
For example, if you’re considering selling handmade bracelets or necklaces, Google Trends allows you to compare search volume for each term and identify which one has a higher demand. This data-driven approach ensures that you invest time and resources into products with strong market potential.
Using Google Trends effectively can also help you choose between different product ideas based on search interest. By comparing multiple keywords, you can determine which products are gaining traction and adjust your offerings accordingly. Additionally, tracking seasonal trends enables you to prepare your shop for peak shopping periods, ensuring you have the right products available at the right time.
Beyond short-term trends, Google Trends can reveal long-term growth patterns, helping you spot product ideas with sustainable demand. By leveraging this tool, you can stay ahead of market shifts and optimize your Etsy shop for success.
5. Analyze Your Competitors’ Bestselling Items
Successful Etsy sellers often leave clues about what’s trending. By analyzing top-performing competitors, you can uncover popular product styles, pricing strategies, and keywords that contribute to their success. Understanding what works for others in your niche can help you refine your own offerings and improve your chances of attracting buyers.
To conduct effective competitor research, start by browsing top-selling items in your niche. Pay attention to which products consistently appear in bestseller lists and have a high number of sales. Next, examine product reviews to see what customers love about these items. Positive reviews often highlight key selling points, such as quality, customization options, or unique designs.
Additionally, track recurring themes across successful listings. Look for trends in personalized items, popular color schemes, or distinctive packaging styles. These elements can provide inspiration for differentiating your products while still aligning with market demand.
For instance, if you notice that custom name necklaces are performing exceptionally well in the handmade jewelry niche, consider creating your own unique version of this product. Adding a special twist—such as different font styles, gemstone accents, or engraving options—can help you stand out while catering to existing demand.
Final Thoughts: 15 Best Things to Sell on Etsy Now
With over 81 million active buyers, Etsy is a thriving marketplace for unique, handmade, and custom products. Nevertheless, standing out in such a vast marketplace requires a strategic approach and creative thinking.
To begin with, setting yourself up for success starts with offering high-quality, original designs that showcase your creativity. Additionally, choosing a niche with lower competition will make your shop more discoverable and help you attract a loyal customer base. Moreover, engaging with your audience and gathering feedback can be valuable in refining your products and ensuring they meet customer expectations.
Equally important, optimizing your listings with Etsy SEO is essential for improving visibility. Furthermore, marketing your shop through social media, Pinterest, and other platforms can drive additional traffic and sales. By implementing these strategies, you can create a strong foundation for long-term success.
In the end, creativity and authenticity are what make Etsy sellers stand out. Therefore, don’t be afraid to experiment with trending products and styles, refine your approach, and embrace the journey of building your Etsy business. If you have questions, check out the frequently asked questions below to help you get started. Good luck, and enjoy the adventure of selling on Etsy!
