If you’re looking to create postcards and generate some extra income, launching a print-on-demand (POD) business is an excellent and beginner-friendly option. With POD services like Printify, you can skip the hassle of production and fulfillment, allowing you to focus solely on your designs and marketing.
In this guide, we’ll walk you through the process of creating and selling postcards in just five easy steps, making it simpler than ever to turn your creativity into a profitable online business. Whether you’re a seasoned artist or a complete beginner, this approach enables you to design and sell custom postcards without any upfront costs or inventory management. Let’s dive into how you can get started and start earning!
Why You Should Launch a Postcards Business?

Postcards are an ideal product to sell, blending creativity with potential for profit while offering a low-risk business opportunity.
Consistent Demand
Whether for birthdays, weddings, corporate events, or holidays, postcards are a go-to for expressing sentiments on any occasion. Both individuals and businesses need them, making them a steady product in the market year-round.
Affordable Production Costs
Thanks to POD service providers like Printify, you no longer have to worry about upfront investments in inventory or expensive equipment. In fact, print-on-demand services help keep production costs low, which means you can enjoy higher profit margins. As a result, you avoid the risk of unsold stock while maximizing your earnings.
Endless Customization Options
When it comes to postcards, the possibilities are endless. Whether you’re designing local landmark postcards, custom messages, or unique illustrations, there’s room to be creative. This flexibility opens up opportunities to appeal to a variety of niche markets, giving your designs the potential to attract a wide range of customers.
A Global Marketplace
With the power of eCommerce platforms, you can easily reach customers worldwide. By marketing postcards to different regions, you ensure that you’re tapping into a global audience, which helps maximize your profit potential and expand your reach.
Multiple Sales Formats
Moreover, postcards aren’t limited to being sold as individual items. You can offer them in bundles, create themed packs, or even launch limited-edition series aimed at collectors and art lovers. This variety allows you to adapt your pricing strategy and product offerings to meet different customer preferences.
Scalable and Low-Risk Model
Finally, the beauty of print-on-demand lies in its scalability. You can start small, printing only what you sell, and gradually scale up as your customer base grows. This low-risk, flexible model makes it easier to grow your business without worrying about overstock or unsold inventory.
Why Do People Buy Postcards?
Postcards offer much more than a simple way to send a message. They serve a variety of purposes, making them a sought-after item for different reasons.
Art and Decor For many, postcards are a budget-friendly way to bring unique art into their home. Their compact size makes them perfect for adding a pop of creativity to any space, whether framed as mini artworks or incorporated into scrapbooks and journals.
Collectibles Postcards are highly coveted by collectors, especially limited-edition designs or those tied to specific themes, places, or events. Collectors appreciate the rarity and historical value these postcards can hold.
Souvenirs and Keepsakes When people travel, postcards serve as tangible mementos of their journeys. Tourists often pick up postcards as a way to remember the places they’ve visited or to share a piece of their travels with loved ones.
Creative Gift Additions Postcards can also enhance gifts by adding a personal and thoughtful touch. Whether it’s a birthday, holiday, or special celebration, postcards can accompany presents, making the gift-giving experience more meaningful.
How to Setup Your Postcards Businesss?

Before you dive into selling postcards, it’s important to lay a solid foundation for your business. There are several key factors to consider that will help you set yourself up for success.
Define Your Niche
A niche is a group of people with shared interests who are more likely to resonate with specific postcard themes. Identifying a niche will guide your design process and help you create a brand and marketing strategy that speaks directly to your target audience.
Quick Tip: Use tools like Google Trends to uncover popular themes and refine your ideas to ensure your designs cater to your ideal customer base.
Design Unique Postcards
Your designs should stand out by using original artwork, photography, or custom visuals that align with your niche. Consider design principles such as the rule of thirds or leading lines to create a balanced and visually appealing layout. Stick to standard postcard sizes (like 4” x 6” or 5” x 7”) for ease of printing and consistency.
Use fonts that are clean and legible, and complement your design with subtle textures or background elements that enhance the overall aesthetic.
Quick Tip: Design software like Adobe Creative Suite can help you create professional-quality postcard designs. Adobe Express is a great option too, offering thousands of customizable templates for various projects.
Choose the Right Postcards Format and Materials
Think carefully about whether your design works better as a single postcard or as a folded card (like a greeting card). Folded cards provide extra space for messages and creative designs, while single postcards are perfect for delivering concise, impactful visuals.
Consider the materials you use as well. Glossy finishes offer a sleek and vibrant look, while matte finishes provide a more refined and subtle aesthetic. Choose the material that best complements your design and resonates with your target audience’s preferences.
How to Start a Postcards Business in 5 Easy Steps
Turn your creative postcard designs into a profitable business with Printify’s print-on-demand (POD) platform. Whether you’re an artist or entrepreneur, Printify makes it simple to design, print, and sell custom postcards without the need for upfront investment or inventory management.
1. Sign Up
Create a free account on Printify’s platform to get started. Registration is quick and easy, giving you access to their wide range of products and tools to launch your business.
2. Select Products
Browse Printify’s catalog, which features over 1,000 items, including premium postcards and greeting cards. For example, you can choose from:
- Greeting Cards (1, 10, 30, 50 pcs)
- From $4.14, or $3.12 with Printify Premium

- Postcard Bundles (envelopes included)
- From $10.56, or $7.95 with Printify Premium

- Postcards (1, 15, 30, 45 pcs)
- From $0.39, or $0.29 with Printify Premium

Choose the products that align with your vision and start planning your designs.
3. Apply Your Visuals
Upload your original artwork, photos, or templates to Printify’s Product Creator tool. Adjust your visuals, check the positioning, and preview the final mockup before publishing. This ensures your postcards are print-ready and look just how you want them.
4. Start Selling
Then, set up an online store on platforms like Etsy, Shopify, or Amazon, where you can start selling your custom postcards. Furthermore, Printify integrates seamlessly with these platforms, making it easy to automatically publish your designs and keep your store updated without extra effort.
5. Let Printify Handle the Rest
Once you receive orders, Printify’s print providers take care of printing, packaging, and shipping directly to your customers. As a result, this allows you to focus on more important tasks, such as marketing, creating new designs, and growing your postcard business, all without the added worry of logistics or inventory management.
How to Market Your Postcards Business Effectively
Marketing postcards successfully involves creative strategies that capture attention, engage the right audience, and make your cards stand out. Here are some proven techniques to boost your postcard sales:
1. Tap into Trending Themes
Seasonal postcards are an excellent way to cater to customers looking for gifts for specific occasions. In fact, holidays, festivals, and special events serve as prime opportunities to create postcards that resonate with what’s currently in demand. By aligning your designs with these occasions, you can tap into the seasonal buzz and enhance your offerings to meet customer needs.
2. Create Limited or Personalized Designs
Limited-edition postcards or personalized options create a sense of exclusivity and urgency. As a result, collectors and customers in search of unique, one-of-a-kind items are often drawn to these special offerings. This exclusivity not only boosts the appeal of the postcards but also encourages customers to act quickly before the opportunity passes.
3. Optimize Your Listings for SEO
Ensure your postcards are easily discoverable by implementing SEO best practices. Start by crafting keyword-rich product titles, tags, and descriptions to enhance visibility. Additionally, using tools like Semrush can help you identify high-impact keywords to target, thereby improving the likelihood that your listings will appear in search results. By optimizing these elements, you can significantly increase your postcards’ chances of being found by potential customers.
4. Use Social Media to Promote Your Designs
Social media platforms like Instagram and TikTok are ideal for showcasing your postcards. By posting engaging content that highlights your designs and their unique features, you can capture the attention of potential customers. Additionally, using targeted hashtags will help increase the chances of reaching a wider audience, allowing your postcards to gain more visibility and engagement. This strategy can effectively expand your reach and attract a larger following.
5. Collaborate with Influencers
Partnering with influencers in niches such as travel, art, or stationery can help you introduce your postcards to a broader and more engaged audience. Influencers can promote your designs to their followers, giving you a valuable way to increase brand exposure and drive sales.
Final Thoughts: How to Create Postcards and Sell Them Online
Starting your own postcard business offers a fulfilling blend of creativity and profitability, and with Printify, setting it up is both affordable and straightforward.
Here’s a quick recap of the key steps to create and sell your own custom postcards:
- Sign up for a free Printify account.
- Browse the catalog to select your custom postcard products.
- Upload your unique designs—whether personalized or seasonal.
- Connect your online storefront and start selling your postcards right away.
By maintaining consistent design quality and implementing strategic marketing, you’ll be able to grow your postcard business and connect with customers who value creativity and personal expression. With dedication, your postcard brand can thrive in a competitive market!